The biggest problem of local game development is not the skill or the idea, but money.
To solve the problem of counterfeit and pirate CD-ROMs, the selling prices had been cut sharply, from around $200 in 1995, to $100 nowadays. This does boost sales as the statistic shows that the scale of original products and pirate products are 1:10 in the old days, and it had been improved to 1:6 now.
Another feature to attract players is bundling small gifts like cards, key rings, action figures, etc. According to Wong, it does minimize the threat from fake products though the profit margin decrease.