Sp.(2nd) ADC Meeting 1986-87 Agenda Attachment A HONG KONG BAPTIST COLLEGE 香港浸會學院傳理學系 PROPOSAL FOR B.Soc.Sc.(Honours)DEGREE IN COMMUNICATION Volume 1 Main text G Submitted to 000 Council for National Academic Awards 210 1986 November 1986 v.1 RBC 302.207 H757P v.1
y0 279190 RBC 302.207 H257P V.1 PREFACE A submission of the outline proposal prepared by the Department of Communication of Hongkong Baptist College was made to the University and Polytechnic Grants Committee in June, 1986. It was endorsed for development into a fully-documented proposaI which is submitted for validation by the Council for National Academic Awards. The present document represents the development of the proposal and responds to the invitation to submit for validation. The proposal is composed of two parts: the main text and the appendices. The main text describes the basic and essential features of the course, and the appendices provide detailed informationfregarding subjects syllabi, curricula vitae, resources and accommodations, and other related materials. Preparation of this document is realized by the joint effort of the Faculty staff in the Department of Communication. The document is bound in 4 volumes. College Archives Not to be taken from the library. 不得携出館外
MAIN TEXT PREFACE CHAPTER 1 Summary of Course Details M 1 2 Introduction M 2 The Department's approach to the education of Communication Studies and Media Studies M 2 The justification for a Degree Course in Communication M 5 Planning of the Degree Course Proposal M11 3 Qualification for Admission and Enrollment M16 Entrance Requirements M16 Enrollment procedure and the Enrollment Panel M16 4 Structure and Outline of the Curriculum M18 Introduction M18 Phases of the course and their relationships M18 Communication Studies M19 Media Studies: Discipline of Film M21 Media Studies:Discipline of Journalism M21 Media Studies: Discipline of Public Relations/Advertising M21 Media Studies: Discipline of Television M21 Related Studies M22 Curriculum Outline M22 5 Grading and Assessment M40 Introduction M40 Examination Board M40 Assessment Panels M41 External Examiners M41 Grading for Project M42 Grading for Course Work M42 Phase 1 Assessment M42
Phase 2 Assessment M43 Phase 3 Assessment M43 Final Assessment M43 Re-assessment M45 Appeals M45 6 Course Organization and Management M47 Introduction M47 Course Committee M47 Subjects Committees M49 7 Staffing M51 8 Accommodation and Equipment M56 9 Other Academic Units Supporting the Course M79 Department of Religion and Philosophy M80 Department of Chinese Language and Literature M81 Department of English Language and Literature M81 Department of Music and Fine Arts M82 Department of Economics M82 Department of Geography M83 Department of History M83 Department of Social Work M84 Department of Sociology M84 Department of Business Management M85 Interdisciplinary Studies M85 Centre for Computing Studies and Services M86 10 Resources M87 Library M87 Centre for Computing Studies and Services M90 Centre for Educational Development (CED) M91
11 Finance M93 12 Industrial Support and Academic Support M95 Introduction M95 Summer Internship M95 Scholarships M95 Collaboration on Projects M96 Seminars, Workshops, and Exchange Programme M96
CHAPTER 1 SUMMARY OF COURSE DETAILS The course proposed for the establishment of a Bachelor of Social Sciences Degree with Honours in Communication is offered within the Faculty of Social Sciences under the auspices of the Department of Communication. It is a 3-year, full-time course programme in Communication Studies and media Studies with four areas of specialization, namely, Film,Journalism, Public Relations & Advertising and Television. The following is the summary of the course details: Figure 1.A Summary of Course Details Bachelor of Social Sciences (Honours) Title Degree in Communication Level of Award Degree: First Class Honours Second Class Honours - Division 1 and Division 2 Third Class Honours Ordinary Degree Mode of Attendance Full-time Duration 3 years Student Intake 100 students Academic Unit proposing the Department of Communication Course Academic Units Faculty of Arts: supporting the Department of Chinese Language and Literature Course Department of English Language and Literature Department of Music and Fine Arts Department of Religion and Philosophy Interdisciplinary Studies Unit Faculty of Business: Department of Business Management Departmennt of Economics Faculty of Social Sciences: Department of History Department of Geography Department of Social Work Department of Sociology Centre for Computing Studies and Services Starting Date September,1987 M1
CHAPTER 2 INTRODUCTION 1. The Department's Approach to the Education of Communication Studies and Media Studies The department's approach to the education of communication studies and media studies is firstly, to implement the education philosophy of the College; secondly, to provide an eclectic discourse on communication and media in the contemporary culture; and thirdly, to train students in communication and media for the coming decades. 1. The character of the Communication Degree Course is tempered by the College's"Whole Man” educational philosophy. The philosophy was endorsed by the College Council on the 18th of August,1982. The followings are the main points: - the aim of the College shall continue to be the education of the whole person:well balanced in academic achievement,professional competence and character development, the College as such must integrate liberal education goals in those courses with strong vocational emphasis, while broad vocational orientation is to be maintained side by side with academic preparation for courses with less specific professional training, as education brings about changes in the behaviour of free,self- directing persons, the curriculum must enable each to exercise potentials in an integrated way and to the fullest degree relevant to the 1980's. It is this regard that the College aims to cultivate an educated person from both the liberal and the vocational perspective, the 'liberal education person' must be able to live through the Eighties and beyond. Thus one should have learning experiences to become contemporary with the times: proficiency to communicate - computer literacy - technological perspective - cultural identification - moral sensitivity - education for meaning the 'vocational educated person' is self-reliant, economicall productive and useful to society. Proper vocational preparation would require: - knowledge in depth - career orientation life-long learning The Department of Communication will seek, in keeping with the College's Whole Man educational philosophy outlined above, to develop all aspects of the students' potentiality by encouraging them to think and to analyse creativety and critically, and to pursue excellence in all areas of endeavour. M2
2. To provide an eclectic discourse on communication and media in the contemporary culture communication is a new discipline that brings together concepts and traditions associated with distinct fields of study in the modern organisation of knnowledge emerging from cybernetics and system theory,from narratology and ideology, from linguistics and semiotics. It is, therefore, a synthesis that actually unites disciplines, an integration that perspectively incorporates media studies and liberal arts studies. Communication studies and media studies are interdisciplinary and transdisciplinary. subjects offered by the Communication Department are thus structured along the new interpretative model of what is used to call the discourse of science of communication and media in our contemporary culture. The study of communication and media of the Deartment of Communication is an eclectic studly where theories are drawn from different traditions: empirical analysis, critical theory, and semiotics. Eclectism is the department's approach to the education of communication studies and media studies. it is set up as a model in the sense of a discourse of communication and a discourse of media. It serves,therefore, to communicate and explain at many levels. after three years of studies in the department, students are able to set up a basic theoretical vocabulary and syntax of the discipline, and an adaptive system of integrating theory and practice. 3. To train students of communication for the next decade, the curriculum of the Degree Course encompasses five specific characteristcs, they are: a. interdisciplinary and transdisciplinary approaches it appears as a specular ideal of a discourse 'objectively' isolated from both social and humanistic discourse within the overall communication of society, a consideration and an emphasis of integrated liberal education discourse, therefore, seems a necessity and a privilege for the communication studies and media studies, : 参 subjects offered by other faculty is a ways of expressing the nature of interdisciplinarity and transdisciplinarity of the department. It is the goal-seeking behaviour of open systems in relation to and in co-operation with various departments, b.understanding of industrial technologies technology is the medium through which the concepts of the communicator is transmitted. A communicator's work is there- fore conditioned by industrial technology, M3
distinct communication technologies in the new media such as microcomputers, automatic editing systems, satellite communication and cable television are new technologies by which information is produced, packaged and disseminated to receivers. Imaging systems and assessments are therefore of primary importance to the students of media studies of the contemporary era. c. Implementation of Hongkong and China elements for the students of communication and media who will step into the 21st Century, a high level of intelligence and intellectual sensibility is required, understanding the. process of political and social change of Hongkong, and the current economic and political reform in China, are considered as important and necessary. Subjects of systematic interpretations of the dynamics underlying are therefore built into the curriculum, through this implementation of Hongkong and China elements, students would become clearer of their roles and positions in this specific context, which is characterised by the historical change of Hongkong and the emergence of East Asia as one of the most prosperous regions in the world. d. Introduction of contemporary theories and mnethodologies for analyzing the complexity of communication and media the aim of introducing contemporary theories and methodologies to the course is to equip the students with a broad range of methods in analysing individual mass medium and the complexity of communication in the society, together with a critical awareness of theories underpinning, in addition to the research formulas designed by the process school, an exploration of the role of media as ideological and signifying vehicles within societies has also been introduced. The production of communications is analysed as the production and exchange of meanings as well as intra-individual process. Shanon e Weaver's model of communication, de Saussure's structural linguistics,Peircean semiotics, and Franfurt School's critical theory are the main authorities of the field, students armed with contemporary methodologies will be able to explore the latent cultural meanings in such simple communications as popular TV programme, newsphoto, commercial and prestige advertisements as well as complicate structure of interactions of communicator, text and audience. e. Development of social connsciousness and ethical responsibility the situation inn which millions of individuals are exposed daily to a spectrum of powerful mass media is a unique twentieth- century phenomenon, “Mass media” denotes certain modern system of communication and distribution which mediates between relatively small, specialised groups of culturaI producers and very large number of cultural consumers, M4
it is therefore important to inculcate students of communication and media, those who are capable of transmitting pre-existing information, with a deep sense of responsibility and a healthy respect for ethics, "Truth is virtue" is the motto of the Department. It is not simply understood as a disposition or sentiment which will produce in us obedience to certain rules, but to avoid bias and prejudice. In short, liberal instead of dogmatic encouraged and, open instead of moralistic attitude is integrated into the programme. II. The Justification for a Degree Course in Communication In Hongkong,the processes of Communication and public information play a more important role than in almost any other territory in the world. Much of this activity undoubtedly arises from Hongkong's geographical situation. Traditionally, the territory has been a trading post in the Far East and over the years has expanded into a manufacturing and financial centre as well. For all these roles sophisticated international communications have been developed. The territory has one of the highest newspaper readerships in Asia. It is the largest centre in the world for Chinese language publications. Television has developed as the most popular medium with an estimated daily audience for the four channels of 5 million out of a population of 6 million. The two main radio stations have eight channels in Chinese and English and broadcast more than 1,200 hours of programmes a week. There are 104 cinema houses, which sold about 7 million tickets. Hongkong rates among the four largest producers of feature films in the world.More than 100 films are produced in a year. Employment statistics are illustrated in the figure 2.A. The Hongkong economy has reached a fairly advanced stage of develop- ment. The role of the communicator is particulary sensitive to technological and institutional changes. The political, economic and the technological infrastructure of Hongkong is now undergoing a series of changes that affects the professions of communication and media considerably. For instance, the percentage of employers who require journalism degree holders as reporters has increased from 25.3% in 1981 to 32.5% in 1983,according to the information provided by the Journalism Training Board of the Vocational Training Council. The degree course in communication is thus proposed as a measure to provide for this stage of Hongkong's development. M5
Figure 2.A Employment and Vacancies Statistics 1982-1985* No. of Establishment No. of Persons Engaged No. of Reported Vacancies Field Category 1982 1983 1984 1985 1982 1983 1934 1985 1982 1983 1984 1985 PRA Advertising Company & Agencies 740 673 608 458 4770 4458 4153 3681 157 95 137 97 ↓ ↓ Public Relations Service 30 33 29 37 193 222 206 307 26 t NO Market Research Companies 56 64 58 30 445 580 563 425 29 9 十 12 69 Other Advertising Services 310 386 502 705 1176 1451 1743 2361 4 20 48 Sub-total: (1136)(1156) (1197) (1230) (6584) (6711) (6665) (6774)(216)( 124)( 185) ( 178) FILM Film Processing 52 59 58 57 951 953 810 519 3 十 13 t Film Studios 6 6 5 3 1490 1091 1118 168 t t 十 ↓ Motion Picture Companies 141 172 198 235 600 816 853 1958 t t t 28 Cinema and Theatres 84 83 86 96 2227 2204 2245 2529 29 24 25 15 Film Distribution 165 187 194 243 604 632 729 842 6 8 12 5 Theatrical producers and 104 180 214 258 425 734 989 1402 14 18 16 6 Entertainment services Sub-total: (552) (687) (755) ( 892) (6297) (6430) (6744) (7418) ( 52)( 50)( 59)( 64) RTV Radio and Television Stations 5 6 4 4 2635 2735 2359 2790 t ↓ ↓ ↓ and Studios * Compiled from Hongkong Annual Digest of Statistics, Census and Statistics Department,Hongkong. t Unavailable due to confidential reason N.B.: 1) No. of Persons Engaged and Vacancies incude all levels of job. 2) The table is the survey result on industry sectors, which may not be totally accurate due to refusals by some companies to provide information.
The require- The high attendance figures demonstrate that cinema going remains a ment for popular activity of Hongkong people, second only to watching television. professionals in the film As the figures listed below illustrate, the number of cinema houses has been industry increasing continuously. Figures 2.B Statistics of Hongkong Film Industry compiled from Hongkong Year Book 1982-1986 1981 1982 1983 1984 1985 Number of 130 129 118 109 105 films produced Number of 82 89 90 95 104 cinema houses Number of film 65 66 61 61 58 audience(million) Although action films and comedies dominate the scene, a number of films concerning local problems and films working with a new language arealso proved popular. Good quality local films are demanding. Cultural Revolution of the mid- sixties, and Sino-British negotiation of the early eighties questioned not only the societal and economic structure but also its notions of art and culture within a politically-conscious world. The alternative Hongong new cinematography since 1982 attempts in many ways to provide answers to such questions. These films arouse enthusiastic appraisals both domestically and internationally. Many of the professionals participating in the new cinema movement are graduates of the Department. They play a fairly active role. Significant contributions achieved by academically trained film workers have changed the traditional employment pattern of film industry. The new employment pattern will continue to develop. The require- The Hongkong is the base in Southeast Asia for the operations of many ment for newspapers, periodicals and news agencies. International news agencies journalists in represented include United Press International, Associated Press, Agence the print France Presse, and Reuters. HHongkong is recognised in the eighties as a industry regional magazine centre. According to the Manpower Survey on the Mass Media in 1981 and 1983, the growth rate of employment at the surper- visory level was 28%. M7
Figure 2.C Statistics on Periodicals compiled from Hongkong Annual Digest of Statistics, 1985 1979 1980 1981 1982 1983 1984 Periodicals English 83 87 90 101 110 123 Chinese 211 257 278 294 298 325 Bilingual 33 42 43 41 45 46 Japanese 2 2 2 3 - - Trilingual - - - - - Hongkong's flourishing free press consists of about 500 periodicals and 72 newspapers, which has the second highest newspaper readership in Asia. Some 350 copies of newspapers are issued for every 1,000 people in Hong- kong. Only Japan exceeds this figure with 490 copies to every 1,000 people, while the world average is 102 to every 1,000 people. The total circulation ranks eighth in the world on the basis of the number of copies per head of population. Rapid expansion of the print industry requires not only reporters in the ordinary sense, but journalists of high level of intelligence and sensibilities. Skill-oriented and local-centered concept of journalism and communication would have caused difficulties in reporting the dynamic, and changing society of pluralistic society. Journalists of knowledgeable professional and academic background in the society culture and politics of China would be very demanding to the press industry. The require- The volume of public relations and advertising work associated with the ment for expansion of Hongkong as an international centre of commerce and finance public has been increasing rapidly since the economic boom starting from late relations and seventies and it is very likely to grow further. This growth is being advertising augmented by the expansion of public relations and advertising professional professionals work for other countries in South-East Asia as Hongkong has already in the PR/A established itself as a regional centre. industry The facilities available through satellite and the latest telecommunication equipments have attracted public relations professionals from many parts of the world. Almost all major companies in the world have their Far East head offices or branches located in Hongkong. The following figures demonstrate that public relations and advertising industry is an expanding field in the mass industry. M8
Figure 2.D Numbers of Billings of the Association of Accredited Advertising Agencies* Year No.of Members Billings ($ million) 1985 22 1,799 1984 20 1,383 1983 22 1,207 1982 22 1,119 1981 20 970 * Members of the association,commonly known as Four A's, are the top agencies in the territory. The area has become increasingly specialized as the technologies for communication have developed greater sophistication and as more elaborate industrial institutions have evolved in Hongkong's society. It is generally recognised in the field of marketing and advertising that the mass media audience is never a monolithic, homogeneous mass, but is always stratified. A variety of target groups with their diverse culturral levels and political consciousness require skilful and intelligent professionals. These developments are affecting public relations and advertising work in Hongkong. By upholding high academic standards in the training of public relations and advertising, further growth in these areas will continue to make Hongkong a leader in this field. The require- Television has established itself as Hongkong's principal leisure activity. ment for professionais Hongkong has two franchised commercial broadcasting stations. Both in the radio stations provide separate Chinese and English language services for a daily and average of four millions. More than 93% of families posses at least one television television set.The UHF 625-line PAL system is standard and virtually all industry transmissionis in colour.; In addition to its major function as a source of entertainment, television is also used as an educational medium. There are nine radio channels in Hongkong. Five are operated by Radio Television Hongkong, the governmet-financed station, three by Commercial Radio and one by the British Forces Broadcasting Services. Advanced technology has led to a wider spectrum of the VHF/FM band in broadcasting service. RTHK has achieved 600 hours of weekly airtime and Commercial Radio began a 24-hour broadcasting service in 1980. The stations have become large-scale prduction units unequal to the broadcasting companies of the same size elsewhere due to the common preference for locally produced programmes. M9
All these industries will continue to expand, and job vacancies will be offered constantly. It is generally accepted that the standard of training for professionals in Hongkong should be improved. Even though programmes of popular culture are well received, promotion for minority culture is also frequently acclaimed. The differentiation of channels for diversified cultural needs was initiated in 1985 after severe criticism from the members of Broadcasting Review Board. It is thus the necessity for graduates of degree holders to be able to recognise and to relate their expertise with other disciplines in an effective way. An alternative concept of producing video programme is encouraged to develop among professionals of this area. Societal needs Mass media, which tend to dominate human consciousness, require a for Commu- dynamic approach in comprehending 'contemporary interpretations of nication reality. researchers and critics The Department is thus concerned with three areas of interests: a.Theoretical basis of the complexly articulated ideology integrated in the media; b. The media's role in shaping and reproducing the dominant ideology of the society or to provide alternatives; c. Methodology of analysing a given media problem in relation to the social and intellectual tradition. The success of Hongkong depends largely on the effectiveness and efficacy of communication.Hongkong has entered a period of change and challenge, and the success of this historic mission in the coming decades has to hinge on the devoted participation from all professions of society,including first of all, students and professionals of communication. As indicated in the curriculum, the Department aims not only to train professionally competent graduates for respective industries, but also aims at cultivating research capability and critical mind so that students can analyse and conceptualise the relationship among technology, economic life and the cultural superstructure. Students of communication, trained as informed media critics and researchers, would contribute to improving media performance and the society at large. M10
IlI. Planning of the Communication Degree Course Proposal General The Department of Communication is a constituent academic unit of the structure of Faculty of Social Sciences. The Head of the Department has overall the organi- responsibility for all works proposed and unertaken by the Department. zation of the department A committee structure assists policy development and the decision-making process is illustrated in the following scheme: Figure 2.A Structure of the Department of Communication Faculty Board of Social Sciences Head of Department of Communication- Course Management Committee Course Planning Committee Course Advisory Committee Subjects Committees The Course Advisory Committee acts as an interface between industry/ commerce/the community at large andthe Course Committee. It helps to plan and keep under review the following aspects of the Course,including future development: the objectives and content of the Course in relation to community need, the number of students in the Course likely to be needed for immediate employment, the adequacy of the equipment and other resources of the Course. The current members of Course Advisory Committee are: Names Title Organisation Ms. Fatoma Alladin Director JMA Public Relations Co. Ms.Cheung Mee Yee Director of Radio Television Broadcast Hongkong Mr.Robert Chow Chief Editor Hongkong Standard Dr.Leonard Chu Head of Department Chinese University of of Journalism and Hongkong Communication Mr.Allen Farelly Editor South China Morning Post Mr.King Hu Film Director Free-lance Winner of Cannes Grand Prix 1975 M11
Mr.Dermot McNulty Vice-President Burson-Marsteller Ltd. and Managing Director Mr.Peter Pun Assistant General Hongkong Commercial Manager Radio Mr. Raymond Wong Controller, HK-TVB,Ltd. News & Public Affairs Details of objectives, composition and terms of reference of courses committee and subject committees are given in Chapter 6. Planning of Working groups responsible for the planning of the Degree Course are the Degree summarised in the following: Proposal Figure 2.B Committee structure for the course planning process. Degree Course Planning Committee Steering Party Communication Studies Media Studies working Related Studies working working party party party The main working group responsible for the planning of the Degree Course programme has been the steerig Party. Members of the party met very frequently, reported directly to the Degree Planning Committee and issued reports of its meetings to every member concerned with the Degree. The Degree Committee is comprised of all full-time teaching staff of the Department. The Head of the Department has acted as chairman of the Course Planning Committee and the Steering Party.Cour Co-ordinators were appointed in September 1986 to co-ordinate all activities associated with the Degree Course planning. All the staff collaborate in the Degree planning programme. Members of the staff designated for the realization of planning, submission and review stages of the proposed course are indicated as follows: LAM Icuroll wai? Re8.P·M51 Head of the Department Dott. Lin Nien-tung Senior Lecturer Co-ordinator of Communication Mr.Charles Elliott Lecturer Studies Co-ordinator of Media Studies Mr.George Chang, Lecturer (FM/TV) Co-ordinator of Media Studies Mr. Konrad C. Chen Lecturer (Jour/PRA) M12
Senior Staff Representative Dr.Lin Nien-sheng Principal Lecturer Junior Staff Representative Ms.Wong Wo-bik Lecturer In addition to the working parties which provide a flow of information from the teaching staff, academics and administrators of other faculties and units were conferred with frequently on the proposed Degree Course. Prof. Raymond Jack Boston,Chairman of the CNAA sub-committee which assessed the Department in 1981, and Prof. Morton Zarcoff, Chairman of School of Film and Television,University of Southern California,are also consulted. Discussions with local academics in the area of communication studies and media studies are held constantly in the Course of planning. Dr. Leonard Chu,Chairman of the Department of Journalism and Communication of the Chinese University of Hongkong, and Professor emeritus, Mr. Timothy Yu, former chairman of that Department, have given useful information and advices. Development On commencement of the Degree Course programme, the Department of the Degree would cease to operate its Honours Diploma programme in the academic Course in year 1988/89. Not only because the space,equipment, and staff resources relation to 89190 are limited, but degree holders at a more advanced level will be desirable the Depart- in the next decade. ment's Honours Three programmes will be under operation in the academic years 1987/88- Diploma 1991/92. It is illustrated as the following: Figure 2.C Student numbers as the Communication Degree Course is introduced in 1987/88 a. Total Categories Number of Total Year Students 1987/88 Communication Degree Course 100 Honours Diploma 130 Bridging Course 0 230 1988/89 Communication Degree Course 200 Honours Diploma 65 Bridging Course 35 300 1989/90 Communication Degree Course 300 Bridging Course 125 425 M13
1990/91 Communication Degree Course 300 Bridging Course 50 350 1991/92 Communication Degree Course 300 Bridging Course 35 335 b. Sub-total Year Term/phase* Number of Sub-total Honours Diploma Students Holders Communication Degree Course 1987/88 1-2/1-2 100 100 1988/89 1-2/1-2 100 200 3-4/3 100 1989/90 1-2/1-2 100 300 3-4/3 100 5-6/3-4 100 Honours Diploma 1987/88 3-4 65 130 1988 5-6 65 1988/89 5-6 65 65 1989 Bridging Course 1988/89 3-4/3 30 35 1988 3-4/3 5 1987 1989/90 2-6/2-4 65 125 1989 5-6/3-4 30 1988 3-4/3 20 1988 5-6/3-4 5 1987 3-4/3 5 1987 1990/91 5-6/3-4 20 50 1988 3-4/3 5 1988 5-6/3-4 5 1987 3-4/3 15 1987 3-4/3 5 1986 M14
1991/92 5-6/3-4 5 35 1988 5-6/3-4 15 1987 3-4/3 5 1987 5-6/3-4 5 1986 3-4/3 5 1985 * "Phase" is a structural element to indicate dlifferent stages of the development of the study programme. It is explained in Chapter 3. M15
CHAPTER 3 QUALIFICATION FOR ADMISSION AND ENROLMENT Entrance 1. Entrants qualified for admission to the Degree Course must satisfy the Requirements College Entrance Requirements and Department Entrance Requirements. COLLEGE ENTRANCE REQUIREMENTS that is beltc One of the following qualifications is required: turo two passes in the Advanced Level Examination at one sitting plus passes in HKCE Chinese Language and English Language; 8tate ■ - two 'A' and three 'O' in G.C.E.; - an International Baccalaureate Diploma; - an acceptable equivalent qualification. のこくよ DEPARTMENT ENTRANCE REQUIREMENTS Language Requirement: Grade D in Use of English and Grade D or above in HKCE Chinese Language. (Chinese Literature can be accepted as a substitute or Chinese Language in HKCE.) Subject Requirement: - Grade D or above in two AL subjects 2. Applicants who have a Grade E in Use of English and who wish to develop in their study programme in the area of Chinese Journalism may be considered for admission by special concession if they have a Grade B or above in HKCE Chinese Language. 3. In addition to the entrance requirements set out by the College and the Department, a portfolio of work that shows motivation towards one of the areas of studies in the Degree Course Programme may help to identify interests, abilities and potentialities of individual applicant for further consideration. Idea generation, evaluation and implementation will be the main concerns. Enrolment 1. All eligible applicants will be interviewed with their portfolios, if Procedure provided. Applicants are required to take a short essay examination and the paper related to media studies. Enrolment Panel The enrolment interviews will be conducted by teams of teaching staff from the enrolment panel. Each team will comprise representatives of either Film/Television, Journalism or Public Relations/Advertising. M16
2. Enrolment Panel Membership: Chairman Co-ordinator of related area of studies Members Adviser of related area of studies 1 Staff teaching on the course Terms of reference: -to organise and administer the enrolment procedures to determine the applicants who are to be admitted to the course. M17
CHAPTER 4 STRUCTURE AND OUTLINE OF THE CURRICULUM Introduction The Communication Degree Course Programme is composed of two areas of studies, communication studies and media studies. In media studies, four disciplines are provided. They are Film, Journalism, Public Relations/ Advertising,and Television. Students of a particular programme of study are involved in a jointly supported programme of related liberal education studies and communi- cation studies. Each student must to enrol in the course for one of the four areas of studies beginning from Phase 3. The structure of the course programme is outlined as follows: Figure 4.A Outline structure of the Communication Degree Course Programme Year 1 Term 1/Phase 1 Term 2/Phase 2 Communication Studies Communication Studies Related Studies Related Studies Year 2 Term 3/Phase 3 Term 4/Phase 3 Communication Studies Communication Studies Related Studies Related Studies Media Studies Media Studies Year3 Term 5/Phase 3 Term 6/Phase 4 Communication Studies Communication Studies Media Studies Media Studies The present complex communication curriculum is the implementation of the Department's education concept of eclecticism. Phases of the Development and progression of study within the Degree Course Program- Course and me is structured in four phases: their relationships Phase 1 (Term 1) Basic concepts, problems, andissues of communication are introduced to the students. A broad liberal education study programme leading to the understanding of media-communication provides fundamental training to the studies of communication and media. Phase 2 (Term 2) A systematic orientation towards the specific discipline that the students intend to choose in Phase 3 will be introduced. The scope and limitations of the discipline will be discussed widely. M18
Phase 3 (Termn 3-5) Students start to enrol in a specific discipline in media studies programme. A sound reasoning ability based on related liberal education studdies programme enables students to discuss and place media studies in the context of a cultural, social, political and economic system. Students will acquire, via a 3-term duration, appropriate knowledge of particular methods, technologies, and types of problems of the specific discipline. Phase 4 (Term 6) Under guidance from a personal tutor, the students are required to formu- late and to undertake a major project. Advice for final year essay will also be given by a teaching staff member in a related field of exptertise. The directed studies and projects should represent an integration of previous studies in the course and demonstrate the development, motivation, and intellectual grounding which can provide the basis for entering the media profession or proceeding to post-graduate studies of communication and media. The diachronic and synchronic organisation of the course in terms of phases is illustrated in figure 4.B. Communica- To acquire a basic foundation in communication is the first task of the tion Studies study programme in Phase 1. Concepts, models and theories of communication and mnedia that help to define areas of inquiry will be raised and discussed in Phase 2 of the study programme. Basic techniques of communication and developing a rich visual vocabulary will be introduced to students. This is conducive to organising and relating their work within an overall sense of their intended field of study among the various areas of specialization. The eclectic curriculum with three distinctive approaches--the empirical approach,the critical approach and the semiotic approach -- to the study of communication and media will be formalised during the three-term study programme in Phase 3. A cultural framework of communication studies in which the role of the media within specific societies,either Hongkong or China, is explored, wvill be the central concern of the curriculum of Phase 4. M19
Figure 4.B The diachronic and synchronic organisation of the course 3 seguwewe Phase Year Term Communication Studies Disciplines of FM/TV,JOUR and PR/A Related Studies 1 1 1 To introduce basic concepts, Optional courses are designed in a broader problems and issues of cultural context that can accommodate a communication variety of interests,abilities and M20 motivations. 2 1 2 To introduce a systematic The formation of sound reasoning abilities orientation towards the study based on liberal education study of a certain discipline of programme enables students to place and individual media discuss media studies in the context of a cultural, social, political and economic system. 3 2 3-5 To formulate curriculum with Provisions of imaging systems and Various possibilities,providing three distinctiveapproaches: assessments enable students to set up specialism appropriate to the individual empirical, critical,and a basic theoretical vocabulary and needs of student for a specific study semiotic approaches to the syntax of individual constituent programme in Film, Television, and Public studies of communication discipline, and an adaptive system of Relations and Advertising,are also and media integrating theory and practice suggested in the curriculum for students to develop. 4 3 6 To explore the role of the Emphasis is placed on the intellectual media within the specific practice and training required for societies of Hongkong or undertaking major projects under the in China, and to tackle supervision of the teaching staff with different kinds of relevant expertise communication problems commonly encountered in Hongkong and in China
Media Studies: Students of film are engaged in actual production as early as Discipline of Film possible beginning from the first term of Phase 3 study programme. At least three concurrent subjects in theory and practice are aimed to bring together production technology, aesthetics, cultural and ideological problems at an early stage in the study programme, in order to formulate a personal perspective in filming. A working knowledge of photography, editing, directing, and scripting, as well as an understanding of film history, theory and aesthetics,will be acquired in Phase 3, and will be deepened and broadened in Phase 4. Media Studies: In Phase 3 and Phase 4,students will be provided with a series of wide- Discipline of ranging programmes for journalism studies. Subjects including Financial Journalism and Industrial Reporting, International News and International Politics, and Currennt Issues and Topics in News Reporting, will provide a working knowledge for subsequent studies and specializations. The ability to write well is essential for the students of journalism. The postmortem examination is an unique kind of study methodology in the area of journalism study programme. It will be conducted throughout Phase 3 and Phase 4. A flexible tutorial programme in Phase 3 and Phase 4 will seek to remedy any continuing deficiencies in the use of language, both Chinese and English, if these are discerned in the news writing exercises. Students are required to develop a good sense of the news and express it clearly in their writing. Media Studies: Studies of public relations/advertising in Phase 3 introduce students to Discipline of the common structure of public relations/advertising problems and Public problem-solving methodology. Knowledge and skills related to persuasive Relations/ and information design, as well as a combined study of two-and three- Advertising dimensional design will be introduced and developed. The basic training subjects are typography, illustration, photography, design layout, final artwork and presentation,and printing technology. A communication orientation, as well as a creative and diagnostic approach will be the central concern of the study programme of the PRA. A sound liberal education is also considered indispensible. It is intended that students of PRA will have a working knowledge at the professional level. Media Studies: Conventional and alternative concepts of the video study programme will Discipline of be implemented concurrently in the Phase 3 and Phase 4 of the television Television study programme. The study of imaging systems and assessments of video common to all aspects of video production, no matter whether they are technological or aesthetical, will provide a background for students to develop experience with projects in different categories within the vast area of the electronic media. The subject matter and expression devices chosen for the final major project in Phase 4 can be conventional or alternative. The only require- ment is sufficient preparation for the project. M21
Related A broadly based liberal education studies programme of communication Studies and media is structured throughout different phases of the curriculum. The lecture programmes in the optional courses of Related Studies are concerned with broadening the intellectual ability of individual student. The optional courses are designed in a broader cultural context that can accommodate a variety of interests, abilities and motivations. Student with specific interests can choose a tutorial module of specialist study programme, for instance, in China reporting, in financial reporting, in domestic news reporting, or in international news reporting eccetra, in the area of journalism study. A various possibilities providing for specialism to meet the needs and interests of individual student for the study programmes in Film, Television, and Public Relations/Advertising are also suggested in the curriculum for students to select. Curriculum The curriculum of Communication Degree programme is outlined in Outline figure 4.C and figure 4.D. A detailed breakdown of the curriculum of Communication Studies, Media Studies and Related Studies, including required and elective subjects, is illustrated in figure 4.E -4.W. M22
Figure 4.C Curriculum outline: Discipline of Film and Discipline of Television Total contact hours: 1560 hours (104 units) Communication Studies Disciplines of FM/TV Related Studies Phase Year Term Units Units Units Subject Title Subject Title Subject Title 1 1 1 -Intro. to Mass 3 -Religion & Communication Philosophy 1: M23 Intro. to Philosophy 2 -Principles of Sociology 3 -Communication in Modern Chinese 2 -English for Social Sciences 3 - Computer Literacy 3 2 1 2 - Communication -Religion & History 3 Philosophy 2: -Mediology: Intro. to Philosophy of the Media Studies 3 Christian Religion 2 -Graphic Communica- -Foundations of tion 2 Political Science 3 -Basic Photography 2 -Related Studies: elective subject 1 3 3 2 3 - Culture, Society & -FM/TV: Disciplines & Religion & 2 the Media 3 Techniques 3 Philosophy 3: Ethics -Communication -Script Writing. 3 Theories 3 -Media Studies: elective subject 1 2 elective subject 2 2
2 4 -Imaging System & -Narratology: FM/TV & -Related Studies: Assessment 3 Literature 3 elective subject 1 1 -Methodologies of -FM & TV Media Criticism 3 Cinematography 3 -Media Studies: elective subject 1 3 M24 3 5 - Semiotics 3 -History & - Comm. Studies: Aesthetics of Chinese elective subject 1 2 Cinema 3 -Theories of FM& TV 2 -Media Studies: elective subject 1 3 elective subject 2 3 4 3 6 -Mass Communication -Media Studies: in China 3 elective subject 1 2 -Comm. Studies: elective subject 2 3 elective subject 1 3
Figure 4.D Curriculum outline: Discipline of Journalism and Discipline of Public Relations & Advertising Total contact hours: 1560 hrs (104 units) Communication Studies Disciplines of Jour Disciplines of PRA Units Related Studies Units Phase Year Term Subject Title Units Subject Title Units Subject Title Subject Title -Religion & Philosophy 1: 2 -Intro. to Philosophy Principles of 3 M25 Sociology -Intro. to Mass 3 -Communication in 2 1 1 1 Communication Modern Chinese -English for Social 3 Sciences -Computer 3 Literacy -Religion & -Communication 3 Philosophy 2: 2 History -Philosophy of -Mediology: Intro. to 3 Christian Religion 2 1 2 Media Studies -Fundations of 3 -Graphic 2 Political Science Communication -Related Studies: -Basic Photography 2 elective subject 1 3 -Advertising 3 -Culture, Society & 3 -Chi. Newswriting 3 -Prin. & Prac. of 3 -Eng. Newswriting 3 PR -Religion & 2 2 3 the Media -Media Studies; -Media Studies: Philosophy 3: Ethics -Communication 3 elective subject 1 2 elective subject 1 2 Theories elective subject 2 2 elective subject 2 2 3 -Chinese Feature 3 -PR Seminar 3 -Imaging System & Writing or -Advertising Methods 3 3 -English Feature 3 and Marketing -Related Studies: 2 4 Assessment Writing -Media Studies: elective subject 1 3 -Methodologies of 3 -Reporting elective subject 1 3 Media Criticism Media Studies: elective subject 1 3
Language of 3 -Semiotics 3 -News Analysis 3 Advertising Comm. Studies: -China Reporting 3 -Social Comm. 3 3 5 elective subject 1 2 -Media Studies: in Advertising elective subject 2 3 elective subject 1 3 -Media Studies: elective subject 1 3 M26 -Mass Communication -Media Studies: -Media Studies: 4 3 in China elective subject 1 2 elective subject 1 2 9 Comm. Studies: elective subject 2 3 elective subject 2 3 elective subject 1 3
Figure 4.E Distribution of Units and Percentage: a diachronic and synchronic structure Comm. Studies Related Studies Media Studies Practicum Directed Studies Year Phase Term Total Units Units Percentage Units Percentage Units Percentage Units Percentage Units Percentage 1 1 3 18.75% 13 81.25% 16 M27 1 2 2 10 55.56% 8 44.44% 18 3 3 33.33% 2 11.11% 10 55.56% 18 9 2 3 4 6 33.33% 3 16.67% 9 50.00% 18 Jour/ Jour/ /inor /inor PRA PRA PRA PRA 8 44.44% 50% 1 5.56% 18 6 3 5 FM/ FM/ FM/ FM/ 3 TV TV TV TV 5 27.78% 12 66.66% 4 6 37.50% 5 31.25% 1 6.25% 4 25.00% 16 9 Jour/ Jour/ Jour/ Jour/ PRA PRA PRA PRA 39 37.50% 26 25% 33 31.73% 2 1.92% 4 3.85% 104 Total Units FM/ FM/ FM/ FM/ TV TV TV TV 36 34.61% 36 34.62%
Communi- Required subjects cation Studies Students of Communication Degree Course should complete the curricula as listed in the following table: Figure 4.F Phase 1 (Term 1) curriculum (required) Total contact hours of the phase : 45 hours Mode of Size of Hours Number Total Subject tuition teaching per of weeks contact group week taught hours Intro.to Mass Communication lecture 30-35 3 15 45 Figure 4.G Phase 2 (Term 2) curriculum (required) Total contact hours for the phase :150 hours Size of Hours Number Total Mode of per of weeks contact Subject teaching tuition group week taught hours Communication History lecture 30-35 3 15 45 Mediology: Intro. to Media Studies lecture 30-35 3 15 45 Graphic Comm. lecture/ workshop 15-20 2 15 30 Basic Photography lecture/ workshop 15-20 2 15 30 Figure 4.H Phase 3 (Term 3, Term 4 and Term 5) curriculum (required) Total contact hours for the phase :225 hours Size of Hours Number Total Mode of teaching per of works contact Subject tuition hours group week taught Culture, Society & the Media (Term 3) lecture 30-35 3 15 45 Comm Theories (Term 3) lecture 30-35 3 15 45 Imaging System and Assessment (Term 4) lecture 30-35 3 15 45 Methodologies of Media Criticism (Term 4) lecture 30-35 3 15 45 Semiotics (Term 5) lecture 30-35 3 15 45 M28
Figure 4.I Phase 4 (Term 6) curriculum (required) Total contact hours for the phase : 45 hours Mode of Size of Hours Number Total Subject tuition teaching per of weeks contact group week taught hours Mass Communi- cation in China lecture 30-35 3 15 45 Elective subjects Students enrolled for Jouir/PRA should elect any two subjects from Phase 3 (Term 5) Communication electives and any one subject from Phase 4 (Term 6) Communication electives, students enrolled for FM/TV should elect any one subject from Phase 3 (Term 5) Communication electives and any one subject from Phase 4 (Term 6) Communication electives. Figure 4.J Phase 3 (Term 5) curriculum (elective) Total contact hours for the phase : 30 hours (FM/TV) 75 hours (Jour/PRA) Mode of Size of Hours Number Total Subject tuition teaching per of weeks contact group week taught hours Advanced Graphic lecture/ Arts workshop 15-20 2 15 30 Advanced lecture/ Photography workshop 15-20 2 15 30 Audio-Visual Communication: Disciplines & lecture/ Techniques workshop 15-20 2 15 30 Comm. Research Methods lecture 30-35 3 15 45 Current Topics in International Communication lecture 30-35 3 15 45 6m M29 OEM M29
Studies Figure 4.K Phase 4 (Term 6) curriculum (elective) Total contact hours for the phase : 45 hours Size of Hours Number Total Subject Mode of teaching per of weeks contact Ninmper Tot8) tuition group week taught hours sxsew to contact atuon taught Current Topics in International Communication lecture 15-35 3 15 45 45 Ideology & Media Criticism lecture 15-35 3 15 45 Legal Aspect of Communication lecture 15-35 3 15 45 Mass Culture lecture 15-35 3 15 45 Public Opinion lecture 15-35 3 15 45 Media Required subjects Studies: Discipline Students enrolled for Film study programme should complete the curricula, of Film beginning from Phase 3 (Term 3), as listed in the following: Figure 4.L Phase 3(Term 3 to Term 5) curriculum (required) Total contact hours for the phase : 270 hours Mode of Size of Hours Number Total Subject tuition teaching per of weeks contact group week taught hours FM/TV: Disci- plines and 30 1P Techniques Lecture/ (Term 3) workshop 5-8 3 15 45 Script Writing lecture/ (term 3) projects 5-8 3 15 45 12 30 Narratology: FM/TV and 12 42 Literature (Term 4) lecture 15-35 3 15 45 FM & Video 42 Cinematography lecture/ (Term 4) workshop 5-8 3 15 45 History & Aesthetics of Chinese Cinema (Term 5) lecture 15-35 3 15 45 Theories of FM & TV (Term 5) lecture 15-35 3 15 45 M30
Media Required subjects Studies: Discipline Students enrolled for Television study programme should complete the of Television curriculum, beginning from Phase 3 (Term 3), as listed in the following: Figure 4.M Phase 3 (Term 3 to Term 5) curriculum (required) Total contact hours for the phase:270 hours Mode of Size of Hours Numbers Total Subject Tuition teaching per of weeks contact group week taught hours FM/TV:Disci- plines& Techniques lecture/ (Term 3) workshop 8-12 3 15 45 Script Writing lecture/ (Term 3) projects 8-12 3 15 45 Narratology: FM/TV & Literature (Term 4) lectures 15-35 3 15 45 FM & Video Cinematography lecture 15-35 3 15 45 (Term 4) History & Aesthetics of Chinese Cinema (Term 5) lecture 15-35 3 15 45 Theories of FM/ /TV Term 5) lecture 15-35 3 15 45 Elective subjects Students enrolled for FM/TV study programme should elect any five subjects from Phase 3 FM/TV media electives and any two subjects from Phase 4 FM/TV media electives. Figure 4.N Phase 3 (Term 3 to Term 5) curriculum (elective) Total contact hours for the phase:195 hours Mode of Size of Hours Numbers Total Subject tuition teaching per of weeks contact group week taught hours History of Cinema & Television (Term 3) lecture 15-35 2 15 30 M29
Studies on Film Directors (Term 3) lecture 15-35 2 15 30 Cinematic Genres (Term 3) lecture 15-35 2 15 30 Radio Production lecture/ (Term 3) workshop 8-12 2 15 30 Viddeo Editing &Sound workshop 8-12 15 45 (Term 4) 3 Film Editing &Sound workshop 45 (Term 4) 8-12 3 15 Film Production lecture/ (Term 5) workshop 8-12 3 15 45 Television Production lecture/ (Term 5) workshop 8-12 3 15 45 Alternative Cinema & Video Arts (Term 5) workshop 8-12 3 15 45 Animation & Special Effects Workshop (Term 5) workshop 8-12 3 15 45 Figure 4.O Phase 4 (Term 6) curriculum (elective) Total contact hours for the phase : 75 hours Size of Hours Numbers Total Mode of per of weeks contact Subject tuition teaching group week taught hours Film Critique lecture 15-35 3 15 45 Film,Video & the Other Arts lecture 15-35 3 15 45 Art Direction lecture/ Workshop workshop 8-12 3 15 45 M30
Media Required subjects Studies: Discipline of Students enrolled for Journalism study programme should complete the Journalism the curricula starting from Phase 3 (Term 3), as listed in the following: Figure 4.P Phase 3 (Term 3 to Term 5) curriculum (required) Total contact hours for the phase :270 hours Mode of Size of Hours Numbers Total Subject tuition teaching per of weeks contact group week taught hours Chi.News Writing lecture/ (Term 3) projects 15-20 3 15 45 Eng.News Writing lecture/ (Term 3) projects 15-20 3 15 45 Chi.Feature Writing lecture/ (Term 4) projects 15-20 3 15 45 or Eng.Feature Writing lecture/ (Term 4) projects 15-20 3 15 45 Reporting (Term 4) workshop 15-20 3 15 45 News Analysis (Term 5) lecture 15-35 3 15 45 China Reporting (Term 5) lecture 15-35 3 15 45 Media Required subjects Studies: Discipline of Students enrolled for the PRA study programme should complete the Public curricula starting from Phase 3 (Term 3), as listed in the following: Relations/ Advertising Figure 4.Q Phase 3 (Term 3 to Term 5) curriculum (required) Total contact hours for the phase :270 hours Mode of Size of Hours Numbers Total Subject tuition teaching per of weeks contact group week taught hours Advertising (Term 3) lecture 15-35 3 15 45 M31
Principle & Practices of PR lecture/ (Term 3) projects 15-20 3 15 45 PR Seminar (Term 4) lecture 15-35 3 15 45 Advertising Methods & Marketing lecture/ (Term 4) projects 15-20 3 15 45 Language of Advertising lecture/ (Term 5) projects 15-20 3 15 45 Social Comm. in Advertising lecture/ (Term 5) projects 15-20 3 15 45 Elective subjects Students enrolled for Jour/PRA study programme should elect any four subjects from Phase 3 Jour/PRA media electives and any two subjects from Phase 4 Jour/PRA media electives. Figure 4.R Phase 3 (Term 3 to Term 5) curriculum (elective) Total contact hours for the phase:150 hours Mode of Size of Hours Numbers Total Subject tuition teaching per of weeks contact group week taught hours History of Chinese Journalism (Term 3) lecture 15-35 2 15 30 Photojournalism lecture/ (Term 3) workshop 15-20 2 15 30 Seminar on Press Law & Ethics (Term 4) lecture 15-35 3 15 45 Copyediting lecture/ (Term 5) projects 15-20 2 15 30 Specialized Reporting (Term 5) lecture 15-35 3 15 45 M32
Broadcast Journalism lecture/ (Term 5) projects 15-20 3 15 45 News Translation (Term 5) lecture 15-35 3 15 45 Advanced Feature Writing (Chi./Eng.) lecture/ (Term 5) projects 15-20 3 15 45 Advertising Photography lecture/ (Term 3) projects 15-20 2 15 30 Advertising lecture/ (Term 4) projects 15-20 3 15 45 Film TV & Radio Advertising lecture/ (Term 5) projects 15-20 3 15 45 Figure 4.S Phase 4 (Term 6) curriculum (elective) Total contact hours for the phase : 75 hours Mode of Size of Hours Numbers Total Subject tuition teaching per of weeks contact group week taught hours Current Issues lecture/ in News Reporting projects 15-20 2 15 45 Financial and Industrial lecture/ Reporting projects 15-20 3 15 45 International News and International Politics lecture 15-35 3 15 45 Investigative lecture/ Reporting workshop 15-20 3 15 45 Magazine Editing lecture/ workshop 15-20 2 15 30 Theory and Practiceof the Press in Contem- porary China (1949-1986) lecture 15-35 2 15 30 Rhetorics, Publicity and lecture/ Advertising projects 15-35 2 15 30 M33
Related Required subjects Studies Students of Communication Degree Course should complete the curricula as listed in the following: Figure 4.T Phase 1 (Term 1) curriculum (required) Total contact hours for the phase :195 hours Mode of Size to Hours Number Total Subject tuition teaching per of weeks contact group week taught hours Intro.to Philosophy lecture 45 2 15 30 Principles of Sociology lecture 40-45 3 15 45 Communication in Modern China lecture 72 2 15 30 English for Social Sciences lecture 27 3 15 45 Computer lecture 32-42 3 15 45 Literacy Figure 4.U Phase 2 (Term 2) curriculum (required) Total contact hours for the phase : 75 hours Size to Hours Number Total Subject Mode of teaching of weeks contact per tuition group week taught hours Philosophy of the Christian 40 2 15 30 Religion lecture Foundations of Political Science lecture 30-35 3 15 45 Figure 4.V Phase 3 (Term 3) curriculum (required) Total contact hours for the phase : 30 hours Size of Hours Number Total Subject Mode of teaching of weeks contact per tuition group week taught hours Ethics lecture 36 2 15 30 Elective subjects Students of Communication Degreee Course should elect any one subject from Phase 2 (Term 2) Related Studies electives and any one subject from Phase 3 (Term 4) Related Studies electives. M34
Broadcast Journalism lecture/ (Term 5) projects 15-20 3 15 45 News Translation (Term 5) lecture 15-35 3 15 45 Advanced Feature Writing (Chi./Eng.) lecture/ (Term 5) projects 15-20 3 15 45 Advertising Photography lecture/ (Term 3) projects 15-20 2 15 30 Advertising lecture/ (Term 4) projects 15-20 3 15 45 Film TV& Radio Advertising lecture/ (Term 5) projects 15-20 3 15 45 Figure 4.S Phase 4 (Term 6) curriculum (elective) Total contact hours for the phase :75 hours Mode of Size of Hours Numbers Total Subject tuition teaching per of weeks contact group week taught hours Current Issues lecture/ in News Reporting projects 15-20 2 15 45 Financial and Industrial lecture/ Reporting projects 15-20 3 15 45 International News and International Politics lecture 15-35 3 15 45 Investigative lecture/ Reporting workshop 15-20 3 15 45 Magazine Editing lecture/ workshop 15-20 2 15 30 Theory and Practice of the Press in Contem- porary China (1949-1986) lecture 15-35 2 15 30 Rhetorics, Publicity and lecture/ Advertising projects 15-35 2 15 30 M35
Related Required subjects Studies Students of Communication Degree Course should complete the curricula as listed in the following: Figure 4.T Phase 1 (Term 1) curriculum (required) Total contact hours for the phase :195 hours Mode of Size to Hours Number Total Subject tuition teaching per of weeks contact group week taught hours Intro.to Philosophy lecture 45 2 15 30 Principles of lecture 40-45 3 15 45 Sociology Communication in Modern China lecture 72 2 15 30 English for Social Sciences lecture 27 3 15 45 Computer lecture 32-42 3 15 45 Literacy Figure 4.U Phase 2 (Term 2) curriculum (required) Total contact hours for the phase : 75 hours Size to Hours Number Total Subject Mode of teaching per of weeks contact tuition group week taught hours Philosophy of the Christian Religion lecture 40 2 15 30 Foundations of Political Science lecture 30-35 3 15 45 Figure 4.V Phase 3 (Term 3) curriculum (required) Total contact hours for the phase :30 hours Size of Hours Number Total Subject Mode of teaching per of weeks contact tuition group week taught hours Ethics lecture 36 2 15 30 Elective subjects Students of Communication Degreee Course should elect any one subject from Phase 2 (Term 2) Related Studies electives and any one subject from Phase 3 (Term 4) Related Studies electives. M36
Figure 4.W Recommended elective subjects for Related Studies Total contact hours for Phase 2 and Phase 3: 90 hours Size of Hours Numbers Total Department Subject Term Mode of teaching per of weeks contact tuition group week taught hours Chinese Language Modern Chinese Literature (1917-49) | 1 lecture 68 3 15 45 and Literature Modern Chinese Literature (1917-49) 11 2 lecture 68 3 15 45 Classical Chinese Fiction & Dramal 3 lecture 60 3 15 45 Classical Chinese Fiction & Drama ll 4 lecture 60 3 15 45 Contemporary Chinese Literature 4 50 2 30 lecture 15 (1949-)1 Contemporary Chinese Literature 6 lecture 50 2 15 30 (1949-)11 English Language 3 lecture 20 3 15 45 and Literature Advanced Writing lecture 75 3 15 45 Modern Drama 3 Critical Approaches to Literature 5 lecture 15-20 3 15 45 Principles & Techniques of Translation 5 lecture 20-25 3 15 45 Contemporary Fiction 6 lecture 20 3 15 45 Music & Fine Arts Elementary Music Theory (a) 1 lecture 35 1 15 15 Elementary Music Theory (b) 2 lecture 35 1 15 15 Music Appreciation 2 discussion 84 1 15 15 Electronic/Computer Music (a) 3 discussion 25 1 15 15 Electronic/Computer Music (b) 4 discussion 25 1 15 15 Religion and Introduction to Christianity 1 lecture 42 2 15 30 Philosophy Reason and Argument 1 lecture 30 2 15 30 Introduction to World Religions 2 lecture 48 2 15 30 Major Biblical Themes 3 lecture 30 2 15 30 Philosophy of Religion 3 lecture 44 2 15 30 Science Technology and Society 3 lecture 30 2 15 30 The Teaching of Jesus 4 lecture 30 2 15 30 M37
Business Marketing Management Advertising 1 lecture 175 3 15 45 Management 3 lecture 90 3 15 45 Advertising 5 lecture 60 3 15 45 Consumer Behaviour Principles of Economics (a) 1 lecture 44-63 3 15 45 Economics Principles of Economics (b) 2 lecture 44-63 3 15 45 Basic Economic Principles 5or 6 lecture 40-49 3 15 45 5 lecture 25 3 15 45 The Hongkong Economy 5 or 6 lecture 25 3 15 45 M38 The Chinese Economy Basic Graphics,Drafting and Drawing 2 workshop 15-20 3 15 45 Communication Government and Politics of China 30-35 3 15 45 4 lecture Basic Graphic, Drafting and Drawing ll 4 workshop 15-20 3 15 45 Government and Politics of HK 4 lecture 30-35 3 15 45 Arts in Twentieth Century 2 lecture 30-35 3 15 45 4 lecture 25 3 15 45 Geography Cultural Geography 35 3 15 45 Political Geography 4 lecture 40 3 15 45 Conservation of National Resources 5 lecture 3 15 45 Geography of Economic Development 5 lecture 25 History of Chinese Culture & Society (a) 1 lecture 210 3 15 45 History History of Chinese Culture & Society (b) 2 lecture 210 3 15 45 History of Modern China (1918-1949) 3 lecture 36-41 3 15 45 3 lecture 90 3 15 45 Modern Asia (1800-1945) 5 35 3 15 45 Contemporary China lecture Social and Economic Development of 5 30 3 15 45 Modern China lecture 3 lecture 30 4 15 60 Social Work Social Policy 1 lecture 48 3 15 45 Sociology Principles of Psychology 53 3 15 45 Hongkong Society 2 lecture 15 45 Social Problems 2 lecture 38-73 3 15 45 Crime and Delinquency 4 lecture 35 3 6 lecture 60 3 15 45 Chinese Society 6 27 3 15 45 Social Policy and Social Administration lecture
Interdisciplinary Chinese and Western Modes of Though 1 lecture 42 3 15 45 Studies Intro. to the Study of Humanities 1 lecture 42 3 15 45 The Making of the Contemporary World 2 lecture 42 3 15 45 M39
CHAPTER 5 GRADING AND ASSESSMENT Introduction All projects, assignments and examinations completed by students on the course are graded by the teaching staff concerned. Subjects of Communication Studies and Liberal Education Studies are assessed principally on the basis of assignments and/or examinations. Subjects of Media Studies are assessed basically on projects and portfolios. Assessment are conducted at the end of each semester.Decisive periods are two occasions which take place midway through Phases, i.e., at the end of Phase 2, and at the end of Phase 3. In Phase 3, the finalassessment of each student's overall performance is determined through review of his portfolio (work completed on the course) together with his academic course work records. The final result of an individual student of the course is a composite of his record for Communication Studies, Media Studies and Liberal Edducation Studies. A maximum total of Grade A may be allocated to each project and/or assignment. A mark for a project and/or assignment below Grade D is considered unsatisfactory. Examination 1. The Examination Board is composed of the following members: Board - the Head of the Department of Communication -the Co-ordinators of Media Studies - the Co-ordinators of Communication Studies - the Advisers of Media Studies - the internal assessors of the course, and part-time teaching members are also included when necessary - the external assessors (ex-officio), when available in Hongkong at an appropriate time -the Dean of the Faculty of Social Sciences (ex-officio),when necessary 2. The Examination Board is chaired by the Head of the Department. The Chairman of the Board has the power to invite observers to attend meeting as appropriate. 3. Terms of References: - to determine, on the basis of the recommendations of the course co-ordinators, the progress of, or awards to, students of each stage of the course in accordance with the the course as it is approved by the Academic Board, the assessment regulations, and any other relevant policy decisions related to assessments, to prepare pass-lists, including the award of credits and distinc- tions, and to decide on the exclusion of students from the course due to unsatisfactory standard of academic work, - to ensure that the participation of External Examiners is included when and as required by the course, M40
to identify policy issues not covered by the course scheme and refer issues to the Course Planning Committee. Assessment Assessment panels are sub-committees of the Board of Examiners, Panels constituted for each of the areas of Communication Studies,Media Studies, Liberal Education Studies at each assessment point in the course. 1. Membership: - Co-ordinator of each of the areas of the Studies - all members of teaching staff whose students being assessed - Advisers (ex-officio) - the Co-ordinator ofthe area of the Studies is the chairman of the panel 2. Terms of Reference: to review and to examine the grades for the assignments, the examination results, and the portfolio of the students for the area in accordance with the procedure and academic requirements laid down for the first, second and the final year assessment, - to recommend a grade for the work of each student in the final assessment, to meet the External Examiners and agree on a grade for consideration by the Examination Board, to make recommendations concerning work to be repeated, and to specify arrangements for the conduct of any repeated studies required by the Examination Board, - to make recommendations concerning the award of appropriate degrees. External 1. There are five external examiners for assessment of the Examiners Communication Degree Course programme: one for Film, one for Television, one for Chinese Journalism, one for English Journalism, and one for Public Relations and Advertising. The external examiners will be selected and invited among the potential candidates of experts either in the area of media industries or in the academic area. Professionals or academics with recent experience in the assessment of student's work on degree courses will be given priority consideration. Overseas candidates are desirable as well. One may be appointed Chief External Examiner where more than one external examiner is involved. 2. Terms of Reference: to moderate the work of the internal examiners in relevant areas of studies, - to attend the Examination Board assessment panel, when available in Hongkong at an appropriate time, M41
to ensure that the decisions made by the Examination Board are consistent with the best practice in higher education, to ensure that assessments are practiced in accordance with course assessment regulations, - appointment of external examiners shall not normally exceed more than three consecutive academic years. 3. The current external examiners are: Name Status Area of assessment Mr.Hu Chu Jen Editor and Publisher, Chinese Journalism Pai Shing Bi-monthly Mr. Robert Ho Publisher,Kung Sheung English Journalism Daily News Mr.Allan Fong Film Director,Silver Film Metropole Organisations Mr.Bruce Lo Executive Director, Public Relations and Fortune Advertising (HK) Advertising Mr. Calvin Wong Senior producer and Television Programme director, Radio and Television Hongkong Grading for Project work is assigned and graded by the teaching staff concerned. The Project grade sheets are passed to the Co-ordinator for the area concerned and to the student's personal tutor. All project work completed during the course is graded by the teaching staff responsible during the course with the exception of the major project of Phase 4 which is assigned and evaluated in the final assessment only. Grading for Course work subjects are composed of Communication Studies, Media Course Work Studies with theoretical elements, and Liberal Education Studies. These subjects are based on lectures and do not provide for seminar interaction. They are graded according to the pattern of continuous assessments which include reading assignments, tutorial presentations, research reports and/ or examinations. Phase 1 The purpose of assessment is to check that students are progressing and Assessment maturing in a satisfactory manner for a higher education study programme. Students are judged to be satisfactory if they have Grade D or higher for every subject in five out of seven subjects and at least Grade D for the subjects "Communication in Modern Chinese" and "English for Social Sciences'. Co-ordinators, together with the advisers, will be responsible to review the Phase 1 performance of students. M42
Phase 2 The purpose of the Phase 2 assessment is to determine whether the student Assessment has sufficiently developed during the first year of study. This is to determine whether the student will be capable to complete the whole course satisfactorily. The suitability and accessibility for each study in selecting an individual media studies programme comprises the important decision-making of the Phase 2 assessment. Students are judged satisfactory by two conditions: Firstly,students have to achieve a good academic record. Grade D or higher for every subject in the Phase 1 and Phase 2 of their studies is required. Secondly, an individual media studies programme will be recommended only to those who satisfy the requirements of the members of the interview panel alloted to the proper student. For any student who does not meet these conditions and requirements, the panel will make recommendations to the Examination Board for the termination of the student's study, or the completion of further work before progression to the Phase 3 study programme,or whether promotion is allowed. The Examination Board will decide on the basis of the panel's recommendation. Phase 3 Assessment of Phase 3 is conducted from time to time to check whether Assessment students are capable of uniting disciplines, and integrating communication studies,media studies, and liberal education studies. The decisive stage of assessment is mnade in the last term of Phase 3 when students of individual media studies are prepared and expected to carry out their final project in Phase 4. Students will be interviewed with their portfolios by a Phase 3 Assessment panel to determine work to be included in the portfolio. A personal tutor of the student will determine the portfolio,and members of the panel will examine each portolio. Students judged satisfactory will proceed to the Phase 4 Final Project if they have Grade D or higher for every project and subject in their study programme. The panel will recommend to the Examination Board whether the student should be asked o leave the course, to complete further work before proceeding to Phase 4, be required to repeat the year, or be promoted. The Examination Board decides on the basis of the panel's recommendation. Final 1. The purpose of the final course assessment is to determine whether Assessment the student has fulfilled the aims of the course to the required standard by assessing the portfolio and the final year essay. 2. The procedure for assessment of the final year project: M43
Each student will present a portfolio of work compiled in Phase 3 and Phase 4 of the course together with a final year essay for examination by the final year assessment panel. Members of the panel will examine each portfolio and the final year essay independently of each other, mark is using the scale below: - Pass Grade D-A - Fail Grade F Following this initial grading the student's third year academic record is made available to assessors together with the personal tutor's report. All final year students are interviewed by the assessing panel. The chairman of the assessing panel convenes a meeting where each assessor announces his marks. A recommended mark is agreed by the assessment panel with the external assessors for recommendation to the Examination Board. 3. Relevant dimensions of performance for the final portfolio are: creativity ability demonstrated through problem-solving ability and aesthetic sensitivity or news sensibility, technical competence demonstrated through knowledge of, and facility with methods, materials and processes, and expertise in recognised conventions of expression and communication, professionalism as dernonstrated through the understanding of responsibilities to society, readers, and spectators, through the organization of projects, and through regard for media professional's ethics and working practices, an ability to work effectively in a team demonstrated through the analysis of complex media problems and the synthesis,with other students of integrated solutions, Relevant criteria for assessment of the final essay are: technicality where three factors are of concerns - command of the language used - logical organisation of the matter presented including choice of illustrations - thoroughness of the research and preparatory study involved integrity where three factors are of concerns - depth of insight into the subject matter - ability of integrating theory and practice - capability of incorporating within a single perspective communi- cation studies, media studies and liberal education studies - presentability Both projects and essays may be written or presented either in Chinese or in English. M44
4. The Phase 4 assessment panel meets to agree marks for the whole with the external assessor. In the normal case the weighting is: Final year essay 50 Final portfolio of work 50 Total 100 The agreed marks are recommended to the examination Board. Arrangement of results The Examination Board decides on the basis of the panel's recommendation, adjustments may be made whenever it is necessary. Students are required to obtain a minimum of 104 units to graduate. Taking the combined mark for the students who passes in both projects,the following correspondences obtain: Result GPA range First Class Honours Degree 3.40-4.00 Second Class Honours (Division I) Degree 3.00-3.39 Second Class Honours (Division Il) Degree 2.50-2.99 Third Class Honours Degree 2.20-2.49 Ordinary Degree 2.00-2.19 The results agreed by the Examination Board are subject to ratification by the Academic Board of the Hongkong Baptist College. Re-assessment The Examination Board may offer a student, who fails to achieve the required level in the project work in portfolio and/or in the essay, the oportunity to retrive the failure under arrangements agreed by the Board. The Examination Board has the power to make an appropriate award when,due to reasons of illness, a student is unable to sit all or part of a final assessment, but the Board is satisfied that the student would have qualified for the degree. Appeals The Academic Board delegates to an Academic Appeals Committee the authority to deal with appeals regarding academic progress. The Committee's decision is final within the College. The Academic Appeals Committee is composed as follows: Chairman Dean of the Faculty of Social Sciences Members A Head of Department or an academic unit not directly involved in the appeal A faculty member of another Department An External Assessor Secretary of the Academic Broad (Ex-officio) The students has the right to appeal before the Committee. M45
Appeals regarding academic matters should be made in accordance with the following procedures: all appeals regarding academic progress must be made within 10 days after the announcement of examination results, the appealant shall pay a fee of HK$100, the fee is refunded if the appeal is upheld, the student shall first appeal to the Head of the Department,at which stage the student must also produce the aforementioned fee receipt, the Head of the Department attempts to resolve the case at the departmental level, if the case is not resolved at the departmental level, the student may then appeal to the Secretary of Academic Board, the Secretary of the Academic Board shall then refer the case to the Dean of the Faculty of Social Sciences, with whose agreernent the Academic Appeals Committee may be convened, and the appealant may be required to attend. M46
CHAPTER 6 COURSE ORGANISATION AND MANAGEMENT Introduction The course is monitored by the Course Planning Committee and its sub- committees. The course Planning Committee is responsible for the overall planning of academic programmes. The sub-committees of the Course Planning Committee are Subject Committees chaired by co-ordinators of the relevant areas of studies. These committees coordinate the programme development of different disciplines, as well as different phases within the same discipline, and different subjects within the same phase. Each student is assigned to a personal adviser who assists him in building up a systematic and comprehensive academic programme, and to develop creative potentiality. Student counselling, both on academic and other matters, is considered essential. The adviser has a very important role to play in their three-year studies. The sub-sections that follow indicate organisational, management and counselling roles in the development of the course. The performing of these roles by the academic staff maintains an open academic atmosphere wherein initiative is not restricted to a few senior members of the Department. Effective communication among staff members is forstered when they are involved in related matters of concern. Course 1. Membership: Planning Committee Chairman Head of the Department of Communication Members Co-ordinator of each of the disciplines Advisers Subject Lectures Three student representatives from each year of the course Representatives of Supporting Academic Units Head or Designates (ex-officio) Department of Religion & Philosophy 1 Department of Chinese Language & Literature 1 Department of English Language & Literature 1 Department of Music & Fine Arts 1 Department of History Department of Geography Department of Social Work Department of Sociology Department of Business Management Department of Economic 1 Centre for Computing Studies and Services Interdisciplinary Studies Unit M47
2. Terms of reference: to ensure that the course scheme is implemented, to monitor and assess the operation of the course, and in particular to maintain the necessary integration of course elements within the three main areas of studies and among the three areas of studies at each phase of the course, to ensure co-ordination of the academic units which contribute to the course, to consider recommendations from the Subject Committees and co- ordinators on teaching methodology for possible modifications of the course content, to ensure that adequate resources are available for the efficient conducting of the course. 3. Course Committee Chairman is responsible to the Course Committee for: the academic leadership of the course, overseeing the day-to-day operation of the course within guidelines specified in the course scheme, co-ordinating the activities of subject lecturers in order to maintain a high level of academic as well as administrative standard in conducting the course, directing efforts towards effective monitoring and evaluation of the course, overseeing the provision of counselling to students on both academic and personal matters as they relate to the course, fostering and maintaining good relationships and communications between staff and students. 4. Chairman of Subject Committee is responsible for: monitoring the overall operation of the phases, the day-to-day administration of activities within the curriculum of the related area of studies, approving individual projects conducted by the students during the phase as these projects are synthesis of the subject areas and related areas of studies, overseeing the management of the studio and workshop facilities relevant to his related area of studies, maintaining effective flow of information among members of teaching staff, fostering and maintaining good relationship and communication between staff and students, M48
the provision of counselling to students on academic matters concerning the related areas of studies and personal matters as well, to make recommendations to the Course Committee on possible modifications to the course. Tcad 5. Advisers of Media Studies (Film, Television, Chinese and English Journalism, Public Relations and Advertising) are responsible to the Subject Committee for: organising and implementing any induction programme in Phase 3, providing for the planning and execution of projects in Phase 4, overseeing the management of the studio and workshop facilities relevant to his/her related area of studies, making recommendations to the Subject Committees on possible modifications to the course. Subject 1. Communication Studies Committee Membership: Chairman Co-ordinator of Communication Studies - Members All staff involved in teaching subjects on the Communication Studies Three students from each year of the course Terms of reference: to monitor the overall operation of the curriculum of communication studies as laid down in the course scheme and in accordance with any additional requirements of the Course Committee, to approve the project conducted within subjects in the curriculum for Communication Studies. 2. Media Studies (Film/Television, Journalism/Public Relations and Advertising) Membership: Chairman Co-ordinator of each section of Media Studies: (Film/ TV or Jour/PRA) Members Advisors of related areas of studies All staff involved in teaching subjects on the relevant areas of media studies Three students from each year of the course Terms of reference: to monitor the overall operation of the curriculum for media studies as laid down in the course scheme and in accordance with any additional requirements of the Course Committee, M49
to approve the project conducted within the Curriculum for Media Studies. 3. Related Studies Membership: Chairman Co-ordinator of Related Studies Members All staff involved in teaching subjects on the programmes of Related Studies Three students from each year of the course Terms of reference: to monitor the operation of the curriculum for Related Studies as laid down in the course scheme and in accordance with any additional requirements of the Course Committee, to make recommendations to the Course Committee on possible modifications to the course. Personal Students in both the Film/Television and Journalism/Public Relations & Tutors Advertising areas are assigned personal tutors throughout Phase 3 and Phase 4 of the course. Personal tutors are appointed by the Course Committee Chairman. The personal tutor is responsible for the guidance of the student's overall academic progress on the course. In addition, the tutor is available to help the student with personal matters that may affect the course of studies.He also acts as a link between the department's academic operations and counselling services available through the Student Affairs Unit. The personal tutor serves as advisor to the chairman of Course Committee and other staff involved in teaching his tutees in matters affecting their progress. At the end of the course, the personal tutor submits a short report on the student based upon the information provided by subject lecturers. The report is a summary of his view regarding the student's progress in academic work and it gives ideas on any other matters relevant to the assessment. M50
CHAPTER 7 STAFFING 1. Present staff of the Department Full-time academic staff(1986/87) The staff of the Department is listed below with their main areas of teaching activities. A workshop instructor is associated with workshops rather than with a specific subject. Figure 7.A Full time Academic Staff 1986/87 Status Name Main area Head of Dept. Dott. Lam Kwok-wai Communication Studies, Senior Lecturer Media Studies (Film/TV) Principle Dr. Lin Nien-sheng Communication Studies, Lecturer Media Studies (Film/TV, Jour) Lecturers Mr. Charles Elliott Communication Studies Ms.Wong Wo-bik Communication Studies Mr.George Chang Media Studies (Film/TV) Mr.Auguste Yem Media Studies (Film/TV) Mr.Ng Hon-lam Communication Studies, Media Studies (Film/TV) Mr.Konrad C.Chen Media Studies (Chinese Journalism) Mrs. Naomi Morris Media Studies (English Journalism) Dr.Ting Wai Communication Studies/ Journalism Mr.To Yiu-ming Media Studies (Chinese and English Journalism) Figure 7.B Part-time Academic Staff 1986/76 Status Name Main Area Lecturers Ms.Helen Ho Media Studies (PRA) Mrs. Lorett Ho Media Studies (PRA) Mr.Percy Ho Media Studies (PRA) Mr.Charles Kam Media Studies (PRA) Mr.David Kok Media Studies (PRA) M51
Mr. David Kok Media Studies (PRA) Mr.Otto Lee Media Studies (PRA) Ms. Julie Sanders Media Studies (Eng. Journalism) Mr.Shiu Sin-fat Media Studies (PRA) Mr. So Kam-ho Media Studies (PRA) Mr.William Wan Media Studies (PRA) Mr.Wong Kee-chee Media Studies (FM/TV) Figure 7.C Workshop Instructor and Technical Staff 1986/87 Status Name Main Area Tutor Mr. Kwen Park-huen Media Studies Workshop (FM/TV) Technican Mr.Wong Yiu-kwong Media Studies Workshop (R/TV) Mr.Wong Sik-chuen Media Studies Workshop (R/TV) Sub-technican Mr.Tsoi Lee-kit Media Studies Workshop (FM) Figure 7.D Administrative and clerical staff 1986/87 Status Name Administrative Assistant Ms. Miranda Chow Office Secretary Ms. Claudia Cheung Clerical Officer ll Miss Persis Cheng (Chinese typesetter) 2. Staff workloads Research or consultancy activities are expected to be conducted by staff apart from teaching responsibilities. It is therefore intended that the average weekly teaching hours of staff would be nine hours. 3. Teaching hours required by the course as the Communication Degree Course is introduced It is intended that the Communication Degree Course programme will commence in the 1987/88 academic year and that 100 students will be enrolled. It is expected that the bridging programme will be introduced a bit later, beginning in 1988/89. This will affect staffing requirements for classteaching, studio teaching and workshop-type teaching. M52
Taking into account of the phasing out of the Honours Diploma course currently operated by the Departmet,the required teaching hours are shown in figure 7.E. Based on this data, figure 7.F shows where and when the increases in staff requirements will occur. The student/staff ratio for the course will be 1:11.75 as projected by the College. 4. Staff establishment On this basis the following requirements for teaching hours may be calculated. The staffing establishment for the course is calculated on the basis of 270 teaching hours per staff member per academic year. This is illustrated in figure 7.E and figure 7.F. M53
Figure 7.E Teaching hours required from the Department of Communication and service departments as the Communication Degree Course is introduced Categories Areas of Studies 1987/88 1988/89 1989/90 1990/91 Term 1/2 Term 1/2 Term 1/2 Term 1/2 Communication Communication Studies 45/150 135/240 255/310 255/310 Degree Media Studies : Film 0/0 150/150 285/210 285/210 M54 150/150 285/210 285/210 Media Studies : Journalism 0/0 Media Studies : PR/A 0/0 150/150 285/210 285/210 Media StuIdies: Television 0/0 150/150 285/210 285/210 Liberal Education Studies 195/120 225/150 225/150 225/150 Directed Studies 0/0 0/0 0/60 0/120 Honours Diploma Communication Studies 90/90 235/135 0/0 0/0 Media Studies : Film 150/150 235/180 0/0 0/0 0/0 Media Studies : Journalism 150/150 235/180 0/0 Media Studies : PR/A 150/150 270/105 0/0 0/0 Media Studies: Television 150/150 315/180 0/0 0/0 Liberal Education Studies 225/150 0/0 0/0 0/0 Bridging Course Communication Studies 90/90 210/270 210/270 0/0 Media Studies : Film 0/0 90/75 180/150 180/150 Media Studies : Journalism 45/75 90/150 90/150 0/0 Media Studies : PR/A 135/75 270/150 270/150 0/0 Media Studies: Television 45/75 90/150 90/150 0/0 Liberal Education Studies 0/45 0/165 0/165 0/0 Directed Studies and projects 0/0 0/60 0/120 0/120 Total 1150/1380 2755/2280 2460/2575 2460/2575
Figure 7.F Additional academic staff required as the Communication Degree is introduced 1987/88 1988/89 1989/90 1990/91 Communication Studies 2 0.5 0 0 M55 0 Media Studies:Film/Television 2 1.5 0 Media Studies : Journalism 1 2 0 0 Media Studies : Public Relations/Advertising 1 0 0 0 Liberal Education Studies 0 0 0 0 Figure 7.G Additional workshop instructor and technical staff required as the Communication Degree is introduced 1987/88 1988/89 1989/90 1990/91 Workshop instructor: Film/Television 1 0 0 0 Photography/Graphics 1 0 0 0 Journalism 1 0 0 0 Technican : Film 1 1 0 0 Television 1 0 0 0
CHAPTER 8 ACCOMMODATION AND EQUIPMENT Introduction The Sing Tao Communication Centre, where the Department of Communi- cation is housed, was built and equipped in 1982. It has four storeys with 10,000 square feet of usable space in total. It provides six classrooms and the following facilities: - newsroom seminar room for Public Relations and Advertising - graphic laboratory/darkroom audio studio television studio - film laboratory The layout of the Department's principal accommodation is shown in figure 8.A - 8.G. Floor plan and room numbers are indicated on the diagrams. Principal equipment lists and video system link-up diagrams are also included. Detailed proposed equipment lists are provided in Appendix 4. M56
FIRST FLOOR PLAN Department Head's Media Office Resources Conference Room Room S101 General Office Film Library Lecturer Male Toilet Female Toilet Office Figure 8.A M57
SECOND FLOOR PLAN Lecturer Lecturer Room Editor's Office Office &Classroom Darkroom & Graphic Lab TYA S201 S202 TYRs S203 Female Male Lecturer Lecturer Lecturer Toilet Toilet Office Office Office S205A S205 S204 Figure 8.B M58
DARKROOM & GRAPHIC LAB E1-E7:BLACK & WHITE ENLARGERS Rm.S202 Dry Areas□ Figure 8.C Wet Areas Student Lockers Chinese Desk for Typesetting Darkroom Machine in charge Light-table Equipment Cabinets copy- sink stand Dryer Fae Film Rotating Paper 丝コ Drver Washer Refrigerator E1 E4 sink Film processing desk E2 sink E5 sink Film processing desk E3 Paper Cutter Sink Film processing desk Colour sink Endfis Enlarger Striper Printer E6 E7 Film processing desk M59 Student lockers and equipment cabinets Student helper's desk
THIRD FLOOR PLAN Equipment Storage Area S302 Audio-Studio S301 S303 Lecture Room Lecture Room 9 5 8 9 Female Male Lecturer Lecturer Lecturer Toilet Toilet Office Office Office Audio Studio 1 Open-Reel 6 Turntable (CONTROL) 2 Audio-Mixer 7 Turntable 3 Open-Reel 8 Other Equipment 4 Tape Eraser 9 Cue Light Indicator Figure 8.D 5 16MM Magnetic Recorder M60 window
FOURTH FLOOR PLAN-LOWER LEVEL Air-Condition (Fan Unit) CCU/Control TV Studio Maintenace Student Area (TYF/TYB) Props A/C Lecturer Film Lab Office Figure 8.E M61
FOURTH FLOOR PLAN-UPPER LEVEL Air-conditing Air-condition (Fan Unit) b C Control j d e f g Editing h i Props Air-Conditing Film Equipment Room ← Figure 8.F (a) Camera Control Units (b) Main Control Rack (c) Lighting Control (d) Video Mixer (e) Monitors (f)Audio Mixer (g) Telecine (h)' VCR U-Matic Units (i) Editing Console Unit (j) Lighting Grid M62
ROOF Pump Room Water Tank Figure 8.G M63 Rack Dimming
The Film The film equipment at present installed in the Department will be able to Workshop meet the needs of the proposed 1987/88 Degree Course programme. The additional purchases to be made in the 1986/87 period, prior to the proposed launching of the Degree Course programme,will further strength- en existing facilities. The film workshop, used by students throughout Phase 2, Phase 3, and Phase 4 course programme, is equipped with cameras, recorders, editing, audio and lighting facilities. Students are generally free to use the workshop at any time during teaching hours, subject to the nature and complexity of the project. Students may also book the workshop for use beyond teaching hours in order to complete their assignments. Equipment List as at September,1986 Quantity Camera Equipment Arriflex 16BL camera 1 Cinema product 16mm cameras 2 Bolex 16 paillard camera 1 Bolex H16 reflex camera 1 EBM Bolex cameras 2 Elmo 612 SXL Super-8 camera 1 Lens Vario Sonnar 10-100mm zoom lens, T.3 1 Angenieux 10-150mm zoom lenses, T.2.2 2 Switar 10mm lens,F1.6 Som Berthiot 17-85mm zoom lens,F3.8 Wollensak 1/2'' lens, F1.5 1 Wollensak 2"' lens, F1.9 1 Kern Vario-switar 12.5-100mm lens,F2 1 Kern Vario-switar 16-100mm lenses, F1.9 2 Head and Tripod Arriflexfluid head (Arri F17) with tall and short tripods, rubber spreader O'Conner (50D) fluid head with tall and short tripods Shoulder-pod for Bolex camera 1 Sachtler (7+7) fluid head with tall and short tripods, rubber spreader Miller fluid with tall tripod Sachtler head with tall tripod (for Super-8 Camera) Hi-Head,Miller M64
Quantity Lighting Equipment 800 watts lanebeam location lights 5 800 watts Varibeam location lights 5 800 watts Arrilites location lights 8 2000 watts lanebeam 6 650 watts Berkey Colortranlights with stands 6 Light stands 14 Light clamps 14 French flags on flexible arms 2 C-stands with extension arms 3 Long Pole-cats 2 Medium Pole-cats 4 Short Pole-cats 2 Sound Equipment Nagra 4.2 tape recorders 3 Nagra 4-AL 1 AKG CK8 microphone with pre-amp and power supply unit 1 AKG CE8 microphone with pre-amp and power supply unit 1 Sony ECM 30 neck microphone 1 Sony ECM 50 neck microphone 1 Shure Dynamic microphones 2 AKG C567E neck microphones 2 Editing Equipment Steenbeck 6-plates 16mm editing table Steenbeck 4-plates 16mm editing table 1 Horizontal Super-8 editing table 1 Super-8 editing viewers (Goko) Super-8 editing viewers (Elmo) 16mm Guillotine editing splicers Fujica 2 track sound splicer for Super-8 16mm synchroniser 1 Hot splicer 1 16mm viewer 1 Miscellaneous Equipment Optical printer 16mm Bell & Howell projector 16mm Bauer double band projector Elmo SP-F Super-8 projector Elmo sound GS 1200 Super-8 projector Minolta auto-meter lll Sony CCD-V8AFE camera/recorders 2 Sony Video-8 editing controller (RM-E100V) 1 Sony Betamax recorder (SL800ME) 1 Sony LC-V805 case 2 M65
Journalism The workshop facilities are for the use of students starting from Phase 3. Workshop Students are generally free to use the workshop at any time during normal working hours. They are also allowed to use it after working hours in case of needs. Within the workshop, drawing boards, layout desks and telephones are equipped for all sorts of editing work, including copy-editing, layouts, paste-up, and proof-reading, for the publication of experimental newspapers. Rooms S203A and S203B: The Young Reporter Practicum Room/ 528 sq.ft. (16' x 33'), is equipped with11 typewriters. Room S303: The lecture room contains the necessary equipments such as typewriters and the overhead projectors for teaching the basic skills in Journalism. Graphic The laboratory consists of two areas, one for photography (darkroom) Laboratory and the other for typography. The whole area measures 840 sq. ft. (24'x 35'). The laboratory is available at any time for students' use in the completion of their assigned projects. Photographic The photographic laboratory is used by students throughout all phases Laboratory of the course. It is used in a teaching context with particular emphasis on photographic and darkroom techniques for all students in Phases 2 and 3 of the course. It is also used extensively by students who select the journalism option. Further utilization of this facility is by students engaged in graphic design projects which require photographic content. The workshop is open for the use of students throughout the normal hours stipulated in the departmental regulations. Students can book the use of facilities and technician help apart from the regular lectures and demonstration. Room S202: Photographic Laboratory/840 sq. ft. (24'x35') It is composed of "wet" and "dry” areas. Wet area includes four film developing darkrooms and one communal paper printing/drying darkrooms. Dry area consists of a demonstration room with a light-table and a screen printing machine for graphic arts courses, student lockers and equipment storage compartments. Typographic The laboratory, where a set of MC-6 Chinese Typesetting machine is Laboratory housed,mainly serves the experimental newspaper for Chinese Journalism projects. It is also equipped with a strip printer for setting English head- lines. The laboratory is manned by one technician who works under the direct responsibility of the co-ordinator of Chinese Journalism. M66
Existing Darkroom Quantity Photographic Equipment FC Film Dryer Supporting FC Air dryer for RC paper, model JRC-45 1 the Current Enlargers: Photography Omega enlarger, model D2 1 Subjects Omega enlarger,model B22 3 Berkey Omega C-760 3 Beseler Dichro 67S 1 Enlarger lens: 35mm 1 50mm 9 75mm 7 80mm 1 135mm 1 Enlarger timers: IC enlarger timer 7 Beseler enlarger timer 1 ProLab enlarger timer 3 Time-O-Lite enlarger timer 5 Film developing room timers: Berkey Omega 3 Refrigerator Rotating water tank for paper washing Kodak Ektaflex printmaker, Model 8 Paterson auto-colortherm processing unit 1 Camera and lenses: Canon F1 body Canon FD 35mm F2.8 lens Canon Macro FD 50mm F3.5 lens FD 80-200mm F4 lens Polaroid 600SE camera body and film holder 75mm F5.6 lens 127mm F5.6 lens 150mm F5.6 lens Minolta digital spotmeter M Minolta LCD display flash meter IV Kodak S-VA 2050 slide projector Kodak 70-120mm zoom lens,vario retinar S-AV1000 Kodak cassette recorder S-AV200 Kodak programmable dissolve control unit 1 Nikon PF-4 copy stand 1 Metz 45CT5 flash light Minilite-200 studio lighting set Manfrotto 058 (w/029 head) tripod (model no.058) M67
Television The Studio,mainly serves as a production area. It is shared by students of Studio Phase 2, 3 and 4. Lectures are also held frequently in the studio. Room S402: Television Studio/1848 sq. ft. (56'x 33') It is divided into studio floor area, control room, editing room and maintenance workshop. The studio is equipped with low band U-Matic recording and editing systems, three studio colour cameras, a telecine, a vision mixer with video and audio control system. The floor area is lit by 25 lighting units ranging from 2.5K watt, 2K watt and 1K watt linked to a lighting control system. In addition to the above facilities, three portable units together with colour camera/recorders, tripods, microphones and lighting units are also available to students for location work. Audio Room S302: Audio Studio/510 sq. ft. (30'x 17') Studio The studio is heavily used to serve film/TV theory classes for radio prodductions, photography subjects, audio workshop, film dubbing and mixing sessions. The studio is equipped with the followving: 16 tracks, 8 outputs audio-mixer 16mm magnetic film interlocked with a 16mm projector open reel cassette recorders, turntables, equalizers and amplifier system Control Room Video Quantity MICHAEL COX Pal vision mixer TYP E841 MiCHAEL COX colour corrector and control box TYP 339J LEITCH SPG-110P synchronizing pulse generator BOSCH Telecine VECTOR monitor EV4020A TEKTRONIX 528A waveform monitor TEKTRONIX 142 vectorscope Video distribution amplifier SONY video recorder Vo-2850P 1 Monitors: colour B/W Audio LUXMAN power amplifier and stereo pre-amplifier TEAC audio mixer SONY turntable PS-X890 SONY cassette recorder, Model TC-177SP SONY speaker SS-S890 MANFROTTO mic boom with stand M68 27
Studio Lighting Quantity BROAD 2KW, Model 270 6 BROAD 1KW, Model 260 8 HARMONY 15/28 profile spot 1KW 1 ANTARES 2.5KW,Model 3265 4 BROAD flood light, Model 3320 13 MANFROTTO light boom 2 Location Lighting IANEBEAM 800W 13 IANEBEAM 2KW 6 TROJAN lighting stand 10 Small clamps 6 Large clamps 2 Pole cat 4.70M 2 Pole cat 1.65M 2 Pole cat 1.81M 2 A-V Equipment TOSHIBA Beta video cassette recorder 1 JVC VHS portable recorder, Model HR 4100 1 VISIA screen matte white 60"' x 60" 2 KODAK S-AV 2050 slide projector 2 KODAK S-AV 2000 slide projector B & H overhead projector 1 UHER Super-8 sound recorder ll 1 Maintenance Equipment LEADER LDC-824 digital counter 1 TEKTRONIX 2215 oscilloscope 1 Room S402: TV Studio Studio Camera JVC video colour camera KY-2000 with remote control, tripod dolly 3 NATIONAL B/W TV camera with camera control unit 1 Portable Camera JVC portable camera KY-1900, complete with: 3 portable recorders tripods and fluid heads 6" colour monitors microphones headphones mic boom AC power adaptors and chargers rechargeable battery packs M69
08888888889988888月8888888888888888 TELEVISION STUDIO/CONTROL.ROOM System Colour. Video Distribution Amplifier' Sync Pluse Generator > Bar. M70 Video Distribution Amplifier Editing Room Monitor Intercom Amplifier Sync On Air (Control Rm.) Vectorscope Monitor Sync; MW Waveform Monitor Switcher Video Distribution Amplifier Sync Video Sync' Out Camera Monitor Control Unit 1 Video Vision Mixer Camera 1 Video Video Distribution Amplifier Sync Camera Monitor Editing Control Unit 2 Vision Vidco Video Mixer Out Camera 2 Video Video Distribution Amplifior Video Cassette Recorder Monitor (Master) Sync: Camera Monitor Audio Control Unit 3 In Video Video Out Camera 3 Video Video Distribution Amplifier Video Distribution Amplifier Sync Caption Monitor Floor Monitor Video Distribution Amplifier. 'Sync Audio: Monitor Out Audio Telecine Vectoscope Monitor Video Colour Corrector Video Distribution Amplifier Remote Control Editing· Room Monitor Audio Video Audio Out Video Cassette Tire Basc Out Recorder 1 Corrector (Player) Vidco Distribution Amplifier Audio Mixer Sync Editing Monitor Room Audio Audio Audio Video In In Out Video Cassette Time Base Recorder 2 Corrector (Player) Video Distribution Amplifier Other Audio Sources:Mic., Turntable Patch Tape Recorder Box
AUDIO STUDIO/FILM DUBBING System Speaker Speaker Speaker Speaker Equalizer A Out In Patch Box Out Control Room Floor Audio Amplifier Amplifier In Equalizer B Out Tape Recorder Patch In 2 track 2 channel 35-2B Box Out Out Out Out In In In In Equalizer C In Audio Mixer Out 16 In/ 8 Out Out Film Projector 16mm Patch In Out Box Out In In In In 드 Perfectone 16mm Magnetic Film Patch Out Box Film 1 Turntable 1 Patch Out Film 2 三↓ Box Turntable 2 Patch Out Film 3 Box Tape Recorder Patch A-3440 Box Four Track Inter-lock Control Patch Box Tape Recorder Patch X-1000 Box Cassette Recorder M71
A/B ROLL EDITING / DUBBING System Sync Pluse Generator Control Video Distribution Amplifier Room Monitor Sync Vectorscope Sync Monitor Waveform Monitor Video Switcher Video Distribution Amplifier Colour Sync Sync Corrector Caption Monitor Video Vision Mixer Video Distribution Amplifier Monitor Sync Audio Video Video In Video Out Out Video Cassette Recorder 1 Time Base Monitor 。(Player) Corrector Video Cassette Recorder (Master) Video Video Distribution Amplifier VCR 1 Audio Remote In A/B Roll Mechanical Control Auto-editing Control Unit Control Unit Monitor VCR 2 Remote Audio Out Video Distribution Amplifier Audio Mixer Audio Audio Audio Out Video Cassette Video Recorder 2 Time Base In In (Player) Corrector Sync Patch Other Audio Box Sources :Mic., Turntable, Tape Recorder M72
OFF-LINE EDITING System Monitor Monitor Video Video out out Mechanical Control Auto-Editing Mechanical Control Control Playback Master Video Cassette Video Cassette Recorder Recorder Audio Video Video Audio in in out out M73
Additional Equipment ordered for Film Workshop 1986-87 Quantity Equipment List on 6-plates horizontal editing table Order 16mm camera fluid head with tripods 1 Microphones: shot-gun type 1 dynamic type 1 neck mics 1 2.5K HMI lighting system 1 Equipment for Television Studio 1986-87 JVC KY-320 EL12 2/3" Plumbicon Tubes Video camera: 1 portable VCR CR-4900E vision tripod 6"' colour monitor TM-22EG microphone Sennheiser MKH416 headphone AC power adaptor and charger Off-line editing: JVC U-Matic VCR, Model CR-82500 2 JVC Auto-editing control, Model RM-86U 1 monitors 2 4-tracks cassette recorder and 4 input channel 1 Lighting: Mizar (300 W/500 W) 6 large clamp 4 Addition A further provision of facilities, studios, workshops, and seminar rooms accommoda- will be needed when the Degree Course programme commences in 1987/ tion and 88. equipment requested The new building, an annex to the Sing Tao Communication Centre, is for the expected to be completed in 1987. It will provide the Department with Degree approximately 5,000 sq. ft. area for expansion: Course 1. Film and television will have an additional studio,each studio having its own post-production facilities. 2. A preview room,complete wth 16mm,35mm projection facilities and video projection system, will have a capacity of seats. It can be used as film dubbing areas, multiple screen projection for audio-visual presentation and seminar area. 3. One tutorial room and a lecture room. 4. Once the refurbishing of the Sing Tao Communication Building is completed, the News lab will occupy the whole of third floor area and will be equipped with 25 Video Display terminals and Computer editing system. 5.The 2nd floor of the existing building will be redeveloped to include a photographic studio, darkroom and graphic area. New facilities will be added to serve all sequences(FM/TV, JOUR/PRA). 6.The 1st floor of the existing building will be redesigned to accommodate teaching as.well as administrative staff. M74
To cope with the new demands and standards set by theory and skill- oriented programmes, new facilities and equipments are needed. In addition to that, the Department is planning to adopt computer assist systems in all areas of study within the Department. Proposed The new television studio, localed in the North Building, is much bigger facilities for than the old TV studio in the Sing Tao Communication Centre. It is to be the establish- backed up by supporting facilities such as control room, camera control ment of TV system, editing rooms, telecine room, equipment room and maintenance studio area. The studio will be air-conditioned, sound proof and fitted with a cyclorama. Basic units of settings will be constructed for various kinds of film/television productions; and larger units of light (each 5K watt) will be fitted in the studio. Since there is a possibility of combining film/television into one discipline, it is not hard to foresee that certain high-tech electronics are needed to link up the two media so that they complement rather than work against each other. Video assist system will be used in the film post-production process, enriching the learning process and this is made possible with the application of the time code lockxing system. With the use of high band U-matic format and time code systems, accuracy in video editing can be achieved. Good quality video signals can be main- tained even when several generations of tape are made. Visual volcabulary will be enriched by the use of digital effects and computer generated graphics. It may all sound very fancy and expensive to incorporate high-tech electronics in the area of film/television studio; but these are only necessary to provide the students with an all round modern education and training to enabie them to have a fulfilling career in the film and television industries. Equipment requisitions in the following area will be needed for film studies: 1. Additional 16mm camera system 2. Additional HMI lighting 3. Camera dolly 4. Animation stand 5. Special effect equipment 6. Installation of a timecode system Proposed Newspaper is a vehicle for transmitting news and ideas. Typographic equipment design is important to ensure that the mosaic of ideas is transmitted in an list for the organised and comprehensible way. It is in the interest of students nowaday establishment to become acquainted with the modern computerised machines for type- of Editing setting and unconventional image processing in order to respond to the Workshop challenge of journalism industry tomorrow. M75
In addition to the existing typewriters and typesetters, new machines of modern technology to be introduced are indicated as follow: Linotype 202 It offers a wide range of specialised typesetting services.Additional storage capacity enlarges the range of performance to cope with the complexity of Chinese language. With output speed of up to 700 news-column lines per minute and the ability to set types from 412 point right through to 96 point with Superfonts, it will be very helpful to a wide range of printing work of TYR, TYA and TYP and we are looking forward to establishing The Young Publications. Linotronic 300 It is a complete English typesetting system for output. Accessories can be added at anytime when the demands grow. It is designed to produce full- page newspaper and magazine of large format. CR Terminal 300 It serves basically to enter and edit texts i.e. for the input process. Jobs are transmitted on-line to the output queue for selected output device. It offers a wide choice of typesetting functions. Typeview 300 This can be linked to CR Terminal 300. The messages are displayed on the typographic monitor, thus saving time for photographic processing. The composition becomes easy and efficient since prove-reading mechanism is integrated into the machine. Konica U-BIX 1500 Z Two compact photocopying machines, with fixed original platen up to A3 size with trimming/masking feature and able to produce coloured copies, are needed. Morisawa MK 100 Edicom It is an editing machine for Chinese language newspaper which offers numerous features to meet the demands of layouts. Linotronic 300--Tints and Patterns Tints and patterns can be melted with positive,negative or interlaced types for greater typographic flexibility. Luthss Super Speed Processor 435 It serves the purpose of processing the production from all kinds of Linotronic machines. Teleprinter For journalism students, it is necessary to subscribe two teleprinters from foreign News Agencies, in order to facilitate the teaching and practice of editing and translating news. M76
Proposed The utilisation of the facilities and working systems in this proposed equipment workshop is opened to all the communication and media elective subjects list for the related to graphic communication study of the proposed degree program- establishment me. It will directly serve the graphic communication study of the first year of the syllabi of Phase 2 plus elective subjects (i.e. Advanced graphic art,Audio- Graphic Art Visual Communication: Disciplines and Techniques, Advanced Workshop Photography) of PRA media of Phase 3. It will also serve all the required and elective subjects related to graphic communication study at Phase 4 of all media specializations. The workshop can be divided as following structure: Printing and Binding Section Reprographic Section Processing Darkroom Design and Artwork Section The facilities of the above sections will generally be used in the basic, conventional graphic design operation and related experimental, alternative work.Apart from serving students' projects, the workshop will also provide services for the publications, propaganda work of the Department. The Reprographic Section and the Design and Artwork Section is going to co-operate closely with the computerised typesetting, unconventional graphic processing system of the Video Display Terminal Workshop. The proposed wvorkshop will have the following technician: One Graphic Designer One Printer One Reprographic technician Additional Proposed subjects in the Degree Course programme where photographic accommoda- studies concerned are: dation and equipment Basic Photography for photographic Photojournalism workshop Advertising Photography Advanced Photography Audio-visual:Disciplines and Techniques The proposed photographic area is approximately twice as large as the existing darkroom/graphic lab with addition of a studio. Photography subjects can be conducted in the studio which is next to the darkroom. Therefore, the darkroom still consists of “wet" and "dry” areas but the structure is different than the existing one. The "wet" area includes communal film-developing sinks, colour and black and white printing darkrooms. The "dry" area includes : individual small darkrooms for film-loading, individual darkrooms for stationing enlargers, darkrooms for paper auto-processors, light table, and student lockers. The ratio of wet: dry areas is 1: 4. M77
The studio is a "dry" area which includes an office for the technician, student helpers and equipment storage as well as a large space for studio works/classes.It is equipped with fixtures for background paper, screen and heavy duty stands and tripods. It can also be equipped with a simple audio-visual set-up. With the proposed new equipment, it is necessary to have one full-time qualified technician to manage equipment maintenance, supervise students using the studio and other improvements for photographic education. An additional staff is also required to be in charge of equipment check in/out, inventory keeping and darkroom management. Students helpers can be retained as minor assistants. With the increase of photographic equipments, students are offered more opportunity to experiment with up-dated technologies, for example, the addition of 10 enlargers enable students to use twice the time as before in the printing darkroom. The improved darkroom installations and the addition of a photo-studio will provide advanced photographic training to students in all sequences. M78
CHAPTER 9 OTHER ACADEMIC UNITS SUPPORTING THE COURSE Introduction Support from relevant academic units in considered essential and indis- pensable due to the inter-disciplinary and transdisciplinary nature of the course, be it communication study or media study. The sections in this chapter provide information on the present scope of work of each academic unit that supports the communication degree programme. Among the academic units listed, it should be noted that the Department of Social Work has begun its Degree Programme in the academic year 1986-87, and the departments such as Department of Business Manage ment and Department of Economics together with the Department of Accounting and the Department of Secretarial Management are preparing a combined BBA(Honours) Degree in Management Studies, which are expected to enrol students from academic year 1987-1988 onward. The rest of other academic units listed have already developed or they are in the process of preparation of outline proposals for degree programmes in respective areas of studies. The progression, as planned by the College, demonstrates that these depart- ments are all involved in contributing to the degree course proposals: Year Development Degree Title Plan involved BA/BA (Hons) Music 1988-89 Music BA Education Studies option 1988-89 in: Eng. Lang. & Lit. Eng. Lang. & Lit. Chi.Lang.& Lit. Chi. Lang. & Lit. Religion & Philosophy Rel.& Phi. History History Geography Geography BA/BA (Hons) Combined Humanities 1989-90 options in: Lang. & Comm. Chi. Lang. & Lit. Creative Studies-Lit. Eng. Lang. & Lit. Chi. Literary Studies Communication Philosophy B.Soc.Sc.(Hons) Chinese Studies three 1989-90 streams: Social Development Sociology Economics & Bus. Mgt. Bus. Management Chi. Lit. and Culture Chi. Lang. & Lit. B. Soc.Sc. (Hons) Combined Soc. Sc. 1990-91 History Geography Sociology BA(Hons) Translation 1990-91 Eng. Lang. & Lit. Chi. Lang. & Lit. M79
B.Sc.(Hons) Systems Science 1990-91 Faculty of Sci. options in: Centre for Systems Science Computing Computing Studies Electronics B.Sc.(Hons) Information Science 1990-91 options: Computing Computing Studies Communication Studies Communication Department Head/Senior Lecturer:Yu Tat-sum, Carver,D.Phil. of Religion Philosophy The Department's present scope of work: The Department offers a wide-ranging programme of study to meet the needs of individual departments in developing a comprehensive cultivation of spiritual sensitivity and an awareness of Christian ideals. In addition to this primary function, the Department also offers a minor programme in Christian Education to provide training for Christian students interested in teaching Biblical Knowledge of Ethics at local schools or taking up church-related work. The Department is actively engaged in the development of a combined degree programme in BA with Education Studies. The Department's contribution to the Communication Degree Programme: Six units of subjects required by the College are offered by the Department of Religion and Philosophy. These subjects, widely dispersed in the first, second and third phases of the Communication Degree Programme, are taught by the staff of the Department. They are scheduled as the following: Required subjects: Ethics Introduction to Philosophy Philosophy of the Christian Religion Required subjects: Introduction to Christianity Introduction to World Religions Major Biblical Themes Science, Technology & Society Social & Political Philosophy The Teaching of Jesus M80
Department Head/Principal Lecturer: Tso Song-chao,Litt. D. of Chinese Language The Department's present scope of work: and Literature The Department of Chinese Language and Literature offers a full-time programme of study leading to a Honours Diploma in Chinese Studies, a major prgramme in Chinese Language, Literature and intellectual thought. A minor programme in Chinese Language, literature and intellectual thought to provide a basic education in the use of the Chinese language in writing, in literary creation is also available to students from other departments. The Department is at present engaged actively in the development of combined degree programme in BA with Education, BA/BA (Hons) in Combined Humanities an B. Soc. Sc. (Hons) in Chinese Studies. The Department's contribution to the Communicaton Degree: Communication in Modern Chinese, a subject structured in the first phase of the Degree Programme, aims to cultivate the oral and writing abilities of students to communicate in modern Chinese language will be taught by the staff of the Department. Liberal education subjects which are optional,will be taught by the staff of the Department: Modern Chinese Literature 1917-49 Contemporary Chinese Literature Classical Chinese Fiction and Drama Department Head/Senior Lecturer: M.G. Pettigrove, Ph.D. of English Language The Department's present scope of work: and Literature The full-time programme of the Department of English and Literature offers a Honours DDiploma course in English Studies. Options of minor programme in English, French, German and Translation are also open to students. The Department has a language laboratory and other auxillary audio- visual facilities helping to develop the student's language skills as needed in the academic context and in the society at large. The Department's contribution to the Communication Degree: Staff of the Department will teach English for Social Science in the first phase of the Degree Programme. Other subjects of related studies optional for Film/TV students taught by the staff of the English Department are: Contemporary Fiction Critical Approaches to Literature Modern Drama Advanced Writing Principles & Techniques of Translation M81
Department Head/Principal Lecturer: Yip Wai-hong,D.M.A. of Music and Fine Arts The Department's present scope of work: The Music and Fine Arts course offers a broad and comprehensive music programme leading to an Honours Diploma with three concentrations, namely: music education, music performance and music composition. A minor programme in music is offered as well. A two-year pre-music programme followed by a three-year Honours Diploma Programme began in 1984-85. The pre-music programme is considered for entry into the Honours Diploma Programme whenever results of Advanced Level Examination are obtained satisfactorily. The Department is at present engaged actively in the development of BA/BA (Hons) for academic year 1988-89. The curriculum is basically western. Literature and other related materials in Chinese music will be added in the near future. Some of the related subjects in the area of fine arts such as drama,dance, painting and calligraphy are also available for students to select. The Department's contribution to the Communication Degree: Staff of the Department will contribute to the teaching of recommended study in the area of music and fine arts in the following areas: Music Appreciation Elementary Music Theory Electronic Music The Department is prepared to help those students of the Comm. Degree Programme to acquire a sound background in music training at a more advanced level, seeking the possibility of cross-disciplinary approach of music,film,television and radio. Department Head/Principal Lecturer: Tang Shu-hung, Ph.D. of Economics The Department's present scope of work: The Department offers a major programme and a minor programme in economic studies that leads to the Honouars Diploma in Economics. The Department is actively engaged in the development of a combined degree programme in BBS (Hons) which is planned to begin from academic year 1987-88. The Department's contribution to the Comm.Degree: Staff of the Department will contribute in particular to the financial and industrial reporting course offered in the third and fourth phases of the Journalism Programme. Relevant subjects recommended for implementation are: Basic Economic Principles Principles of Economics The Chinese Economy The Hongkong Economy M82
Department Head/Senior Lecturer: Richard O. Cutler, Ph.D. of Geography The Departmnent's present scope of work: The Department of Geography offers a full-time programme of study leading to an Honours Diploma in Geography. A wide range of subjects in the study programmne covers other related professional fields such as urban and regional planning as well. The Department's teaching is supported by a number of laboratory activies appropriate for an educational environment. The Department is engaged actively at present in the development of a combined degree programme in BA with Education Studies. The Department's contribution to the Comm. Degree: Staff of the Department wvill teach the Related Studies optional programme on Geography studies,recommended subjects include: Cultural Geography Conservation of Natural Resources Geography of Economic Development Political Geography Department Head/Senior Lecturer: John Dragon Young,Ph.D.; of History The Department's present scope of work: The Department of History offers at present an Honours Diploma in History Studies. A minor programme in History is also open to students from other disciplines. The Department is engaged actively in the development of a combined degree programme in BA with Education Studies, which is plannedto begin in academic year 1988-89. The Department's contribution to the Comm. Degree: Staff of the Department wvill contribute in the teaching of recommended study in the programme of history on the following courses: History of Chinese Culture and Society Contemporary China History of Chinese Culture & Society History of Modern China Social and Economic Development of Modern China These subjects of related studies are optional programmes designed in particular for Journalism students. They are structured mainly in the third and fourth phase of the Communication Degree Programme. M83
Department Head/Principal Lecturer: Lawrence Chu, M.S.W., C.S.W.,A.C.W., N.A.S.W. of Social Work The Department's present scope of work: Starting from academic year 1986-87, the Departmen offers a fuIl-time programme of study leading to a Bachelor Degree of Social Sciences in Social Work. The Department's contribution to the Comm. Degree: Staff of the Department will teach subjects of Social Policy in the third phase of the Related Studies optional programme. Department Head: Janet Lee Scott, Ph.D. of Sociology The Department's present scope of work: The major programme in Sociology for the Honours Diploma aims at providing students with a sound foundation in basic sociological concepts, theories and research methodology. Two concentrations are provided for students to choose, namely: Social Administration and Social Organisation. Subjects offered by the Department covers four areas: Sociology, Psychology, Criminology and Recreation. Extensive service-teaching is also carried out for other departments and amongst sections within the department. The Department is engaged actively in the development of a degree programme in B. Soc. Sc. (Hons) in Chinese Studies. The Department's contribution to the Comm. Degree: Principles of Sociology, a core required subject for all Communication Degree students, is taught by the staff of the Department. Recommended subjects to be taught by the staff of the Department includes: Social Problems Chinese Society Crime and Delinquency Hongkong Society Social Policy and Social Administration Social Problem Principles of Psychology M84
Department Head/Principal Lecturer: Ying Kwok Wan, M.B.A. Ph.D. of Business Management The Department's present scope of work: The Department offers a major programme in Business Management. A minor programme in Business Management has been designed only for students of other course programmes. The Department is actively engaged in the development of a combined degree programme in BBS (Hons.), which is planned for the academic year 1987-88. The Department's contribution to the Comm. Degree: In the academic year 1986-87, staff of the Department will contribute in the teaching of: Introduction to Advertising Advertising and Marketing A further contribution to the element on business management in the third phase of the optional programme for PRA is foreseeable. Although subjects in Advertising are structurally communication-oriented rather than business-orientated in the Comm. Degree Programme, a cross- disciplinary approach is still considered valuable and appropriate. Consumer Behaviour is another subject offered by the Department considered useful for students of the PRA optional programme as recommended study. The subject is taught by the staff of the Department. Inter- Co-ordinator/Lecturer:Cheung Chan-fai, D.Phil. disciplinary Studies The Programme's present scope of work: The programme of Interdisciplinary Studies is a recent establishment within the Arts Faculty. Its main objectives are to plan and interprete interdisciplinary subjects for the future B.A. degree programme; to provide resources for the teaching departments; and to co-ordinate seminars and lecture series both for staff and students within and outside the Arts Faculty. The Programme's contribution to the Communication Degree Course: As a supplement to the liberal-education subjects, the newly introduced non-major elective subjects of the Interdisplinary Studies programmes will provide a broad academic, intellectual and interdisplinary horizon for the students of the Communication Department. This should be highly relevant for the students' understanding of themselves and of the contemporary world. M85
These contributions are implemented through the following subjects offered by the interdiscplinary studies programme Chinese and Western Modes of Thought Introduction to the Study of Humanities The Making of the Contemporary World Centre for Director:Jerome J. Day,R.,M.B.A Computing Studies and The Centre's present scope of work: Services The Centre for Computing Studies and Services offers a Computer Literacy Programme and a Computer Usage Proficiency Programme. The two study programmes are structured on a credit unit basis. The Centre provides centralised computing facilities and necessary technical consultation and support to individual departments and makes special efforts to assist individual departments in the development of computer- based subjects in their disciplines. The departrnental teaching is supported by a number of modern computer systems appropriate for an educational environment. Terminals are currently available for student use, as well as batch facilities to process student programmes. The Department's contribution to the Communication Department: Computer literacy is considered necessary for a Degree Programme by the College. It is taught by the staff of the Department. M86
CHAPTER 10 RESOURCES Library 1. Since the establishment of the Fong Shu Chuen Library in 1983,the collection of books and periodicals related to Communication Studies and Media Studies has been increasing rapidly. This is true of both the Chinese and English collections. A contemporary China Research Collection,considered to be one of the best resource centres for Chinese Studies in Hongkong, was established as part of the Lui Ming Choi Library of the College in 1984. New clippings of China after 1949 are particularly useful for sinologists. The Library contains an extensive collection of materials available for students and faculty to draw upon. It is envisaged that books, periodicals, and non-print materials will continue to expand as degree course programmes are rapidly developing. The Dialog Information Retrieval Service and Inter-library Loan Service are additional features of the Library which provide valuable assistance in locating and accessing information. 2. As of June, 1986, the College Library had a total of 146,652 titles of books of which 48,976 volumes were in Chinese and 97,676 volumes were in English. Titles related to the study of Communication numbered 33,331 volumes in Chinese and 59,073 volumes in English. These volumes are categorized as following: Figure 10.A Library Collection : Books in Chinese Category Titles Vols. Library Science 91 114 Collected Classics 35 153 Philosoohy and Related Disciplines 1,559 3,195 Comparative Religious Studies 17 20 Anthropology 60 66 Business 371 423 Social Sciences 20 26 Customs and Folklore 132 224 Sociology 584 979 Economics 884 1,236 Political Science 811 1,182 Law 219 307 Chinese History and Geography 3,023 7,257 World History and Geography 2,214 4,126 Language and Literature 7,103 12,241 Arts 1,235 1,782 Total 17,598 33,331 M87
Figure 10.B Library Collection : Books in English Category Titles Vols. Library and Information Sciences 453 676 Journalism, Publishing,Newspapers 293 463 Philosophy and Related Disciplines 3,158 3,784 Comparative Religious Studies 388 526 Sociology 5,647 6,830 Political Science 2,323 2,772 Economics 6,346 7,786 Law 1,139 1,829 Commerce 1,481 1,788 Customs and Folklore 168 190 Language 1,400 1,675 Management 5,698 6,479 The Arts 4,825 5,707 Literature 10,338 12,766 History 3,743 4,802 Total 47,400 58,073 The serials collection is subdivided in the following categories and includes both Chinese and English Periodicals. A complete listing of the titles of these periodicals can be found in Appendix 6. There are also a large number of University Journals published in China. Figure 10.C Library Collection :Serials Area of Studies Titles Communication 15 Film/Television 54 Journalism/Public Relations/Advertising 17 7 Photography 25 Humanities 23 Aesthetics and Fine Arts 35 Music 3 Theatre 3 Dance 29 Literature 74 Business/Economics Comparative Religious Studies 15 19 History 26 Language 37 Information Sciences 5 Philosophy 17 Psychology 25 Political Science 8 Behavioural Science 42 Sociology Totol 479 M88
3. In addition to the Media Collections of the College Library, the Department of Communication has been able to obtain approximately 300 titles of films produced in many different countries for the use of staff and students as learning, teaching and research resources. These films are a vital supplement to the film and television studies of the course. The following table indicates the range of films in the collection of the Communication Department: Figure 10.D Video Collection Country Directors Titles Austria Pabst, von Sternberg 2 China Zheng Jun Li, Shi Hai,and etc. 59 Denmark Dreyer 1 France Carne, Cocteau, Delannoy,Duvivier, Godard, Jessua,Kane, Lamorisse, Melville, Resnals, Rouch, Morin, Truffaut, Tati 20 Germany Dudow, Fassbinder, Herzog, Lang, Murau, Richter, Riefenstahl, Ruttman,Wiene 11 Holland Ivens 1 Hungary Szabo 1 Italy Antonioni, Fellini, Petri,Rossellini Taciani, Taviani brothers, Viscounti, de Sica 15 Japan Kurosawa, Mizoguchi, Terayama 12 Bergman, Troell 10 Sweden United Bruce,Hitchcock,Losey,Lynch, 13 Kingdom Oliver,Parker, Scott U.S.A. Allen,Altman, Brown, Chaplin, Cimino, Coppola, Curtiz, de Mille, Flaherty, Ford,Hawks, Huston, Kazan,Peckinpah, Kelly, Donen, Lloyd,Lumet, Minnelli, Ray, Ritt, Scorcese, Sirk, Spielberg, Welles 42 U.S.S.R. Eisenstein,Vertov 3 Total 190 M89
Figure 10.E Other Video Collections Category Countries No.of titles Animation Canada, China, Germany,Japan 20 Documentary Australia, Canada, China,France, Germany, Hongkong,Japan, United Kingdom, United States of America 18 Study on TV United Kingdom 12 Study on Germany, United Kingdom, Cinema United States of America 17 Television Hongkong, United Kingdom Drama United States of America 11 Chinese Theatrical Art 21 4. Learning from viewing film and video classics occupies a prominent place in the film and video study programme. It is considered essential and indispensible for a Degree Course. The establishment of a Film and Video Library is therefore proposed to the College for consideration to be included into the triennium plan for academic years 1988-1991. The film library will collect film and video classics in 16mm, super 8mm and in laser disc, with a special collection of Chinese cinema. It is planned to function from 1988-89, the second year that the intended Degree Course programme is in operation,with a collection of 100 titles at the initial stage, and up to 500 titles at the end of the first period of three years. Centre for The Department of Communication is committed to the College policy of Computing training every student in computing from academic year 1983. This Studies and committment is supported with the co-operation of the Centre for Services Computing Studies and Services. The Centre is planning to extend its capabilities by increasing the amount of both hardware and software that is appropriate to and required by computer-aided research and study. M90
The following table shows the computing facilities ranging from mini- computer to personal computer as the centre configurated: Figure 10.F Computing Facilities Computer Memory Disk Tape No. of ports System Capacity Capacity Configuration Available VAX 6MB 912MB 9 track 16 ports 11/750 1600 BPI WANG 1240KB 743MB 9 track 32 ports VS/45 1600 BPI Data 64KM 20MB - 1 port Point Discovery DPC-180 66MB 9 track 6x12 user 64K 1600 BPI processors DPC-83U 64K DPC-186 128K DPC-186 REV.C. 512K Janet/IBM PC 640KB 2 floppy each network - disk drives is monitored by an IBM PC AT with 20 MB hard disk Details of computing facilities is illustrated in Appendix 7. Centre for The new degree courses will pose challenges for academic staff in Educational developing appropriate methods of teaching and of assisting students to Development learn. There will be more emphasis on seminars and discussions. The (CED) preparation of student projects will also be an important element in the degree course. CED will be able to provide support in these areas. The CED's role extends into two main areas: a. Staff development particularly in respect to teaching and learning. Closely linked with this is curriculum development. b. Services in the provision of teaching and learning resources-equipment, software, and assistance with their use. There are currently three functional units within CED-the Teaching Support Unit, the Production Unit, the Research and Development Unit. The operations include administrative tasks, college-wide services, production services, learning laboratroy, and development programmes. M91
In the triennium (1988-91) the redevelopment of the campus will enabie the CED to equip the new refurnished classrooms, lecture theatres and audio-visual facilities, and special audio-visual rooms. These facilities will be used by academic staff for special teaching purposes. The CED will develop in-house video productions and other materials for instructional purposes. In addition, a Television for Educational Develop- ment programme has beeni started on a 'pilot' basis via the College CCTV network. This will be extended with the aims of facilitating communi- cation,and the enhancement of whole person education. The College plans to support this with an enhanced network for the new campus. This will serve as a possible outlet for student projects and other productions of the Communication Department. There are two CED publications. 'Memo to Learners'is issued weekly to the College community. It focuses on teacher-student relations and introduction of learning skills. 'On Target' is a quarterly for the faculty, containing essays on teaching methodology. A continuing series of Seminars on Aspects of Learning and Teaching is offered several times each semester. This aims to introduce staff to current developments in learning and teaching locally and internationally. In addition to Induction Meetings for new academic staff and CED Orientations for support staff, workshops are organized for faculty development.Workshops on specific kinds of teaching strategy or topics of immediate concern to a target group can be arranged for on a faculty as well as departmental basis. At present CED maintains two student development programmes each semester on 'Speed Reading' and 'Thinking Skills'. These are over- subscribed by students on a voluntary basis (600 applications for 200 places, First Semester 1986-87). More sections, as well as additional new topics, will be introduced to cater for student needs. M92
CHAPTER 11 FINANCE 1. Expenditure: Equipment and general expenses The table below provides information on the general expenses and cost of equipment of the Department over the last five years. Figure 11.A Expenditure 1981/82- 1985/86 Year Equipment(HK$) General Expenses (HK$) 1981/82 40,153.83 100,570.02 1982/83 775,494.65 130,735.47 1983/84 113,970.29 290,334.53 1984/85 233,435.74 291,598.66 1985/86 368,666.90 353,409.85 In 1982,The Sing Tao Communication Centre was constructed.The Department was allocated HK$3,000,000 from the donation by Dr.Aw Sian,President of the Sing Tao Newspapers Ltd. In connection with the new building, equipment allocation received HK$150,000 from the donation of Mr. Merle A. Hinrichs, chairman of Trade Media Ltd. Details of the sum requested for equipment for the proposed course are given in the Main Text Chapter 8 of this submission alongside the items requested. General expenses on the basis of HK$38,000 per student in the year 1985/86 on the Higher Diploma Course is estimated by the College in accordance with University and Polytechnic Grants Council. Construction work of the North Building, which is an extension of the present Communication Centre, will start in March 1987. The building, financed by the UPGC, will provide ample space for the future needs of the Department. More details on this building are available in Chapter 8 of Volume 1. M93
2. Expenditure:Library acquisitions Annual Library expenditure for the Department of Communication for last five years is provided as follows: Figure 11.B Annual library collection expenditure Year Book Periodicals Total 1981/82 HK$25,466 HK$ 7,000 HK$ 32,466 1982/83 HK$43,584 HK$ 9,000 HK$ 51,584 89620m 1983/84 HK$46,933 HK$17,700 HK$ 64,633 1984/85 HK$41,045 HK$22,000 HK$ 63,045 1985/86 HK$94,580 HK$36,000 HK$130,580 6 Figure 11.C Library Collection Expenditure Year Number of Students Expense per Student 1981/82 182 HK$178.39 1982/83 176 HK$293.00 1983/84 195 HK$331.45 1984/85 207 HK$304.57 1985/86 216 HK$465.65 M94
CHAPTER 12 INDUSTRIAL SUPPORT AND ACADEMIC SUPPORT Introduction Supports from the media industry and academic institutions both in Hongkong and abroad fall mainly in four categories: a. offering summer internships b. offering scholarships c.collaborating with projects d. exchange teaching staff,conducting seminars, and funding researches The Department has achieved consistent success with the media industry in the past academic years. It is envisaged therefore that similar suports would continue to be available and extended for students of the degree programme of the Department. Summer The summer internship programme runs throughout the three months of Internship of the summer vacation. Students of the second year, beginning at the end of the second semester, will be assigned to various organisations in the mass media and institutions of social services in order to complement classes through work which integrates theories into practice. The list below illustrates the students engaged in summer internship in 1986. Figure 12.A Areas of media industry and number of students available for summer internship in 1986 No. of Student No.of Student Category Available Placed Press and Print Industry 16 15 Public Relations/Advertising Industry 29 15 Broadcast/Television Industry 8 16 Film Industry 9 3 Government organisation 1 News Agency 2 Supports from organisations and institutions of the media industries with which the Department has collaborated over the last years are listed in Appendix VIII. Scholarships Besides scholarships and grant support from the College, a number of 20 to 30 scholarships donated by organisations and institutions of local and overseas media industries are awarded to students of the Department of Communication in all areas of specialization. Figure 12.B illustrates scholarships available to students of the Department of Communication for the academic year 1986/87. M95
12.B Scholarships available to students of the Department of Communication for academic year 1986/87 No.of Amount of Scholarship each 1985/86 Asian Sources Scholarship 1 HK$2800 Burson-Marsteller Scholarship 1 HK$2800 Exxon Chemical Asian Pacific Scholarship 1 HK$2500 HK-TVB Scholarships 3 HK$1800 O & M PR Scholarship 1 HK$2800 Peter Stewart Memorial Scholarship 1 HK$2500 PR Association of HK Scholarship 1 HK$2000 Sing Tao Newspapers Scholarships 6 HK$2000 South China Morning Post Scholarships 4 HK$2500 United Daily News Scholarship 1 HK$2000 Wah Kiu Yat Po Scholarships 3 HK$2500 World Communication Year Scholarships 2 HK$2500 Collaboration Nature and area of collaboration varies extensively from project to project. on Projects These include: 1. Study visits 2. The making of documentaries in film and video 3. Readership surveys 4. Public opinion polls 5. Exhibition designs Nature of commissioned projects are outlined in Appendix XI. Seminars, & 1. Over the years the Department has had the benefit of different types Workshops of academic supports by exchange programmes, visiting lectures, Programmes local and overseas academic institutions, including the state foundations and Consulate Cultural units residing in Hongkong. Every year there have been 3 to 5 projects organized and executed. Figure 12.C on the following page gives examples of the outside academic supports from which the Department has benefited over the past three years. 2. The discipline of communication studies and media studies are interdisciplinary and transdisciplinary in nature. Beginning from academic year 1986-87, the Department has organised a series of interdisciplinary lectures in order to stimulate thought and reflection, to provoke critical and analytical thinking, and to serve as a model of a discourse of mass media at many levels and perspectives. The list of lectures organised in the first five months of the academic year, figure 12.D illustrates the nature of the above mentioned seminars. The contribution of guest speakers to the course has proved to be useful to the students of related areas of studies. It is envisaged that similar support would be provided for the degree course. M96
Figure 12.C Seminars and workshops organized by the Department of Communication (1985-86) Year Duration Project iitle Participants Institution Sponsor 1982 7 weeks News Translation Workshop Mr. Konrad C.Chen Comm.Dept., HKBC Journalism Training Board M97 1982 2 weeks Seminar on the Law of Libel for Mr. Chang Kuo-sin Comm.Dept.,HKBC Journalism Training Board working journalist 1983 5 days Seminar on Public Opinion and Prof. A. S. Edelstein University of USIS the Media Washington, Seattle 1983 10 days Seminar on the Law of Libel Mr. Chang Kuo-sin Comm.Dept., HKBC Journalism Training Board 1983 1 week Seminar on Press Ethics Mr. Chang Kuo-sin Comm. Dept., HKBC Journalism Training Board 1984 10 days Workshop on Script-writing Mr.C.Y.Lee Freelance Writer USIS 1984 10 days Seminar on Film Production Prof. Morton Zarcoff University of USIS Southern California 1984 6 weeks Seminar on News Translation Mr. Konrad C. Chen Comm.Dept., HKBC Journalism Training Board Critical Analysis of Films Prof. Arthur Knight University of USIS 1985 9 days Produced in Hongkong Southern California 1985/ Whole Exchange of Professors Prof. Sandra Haggerty School of Journalism Hongkong Baptist College academic year Ohio University Ohio University
Figure 12.D Lectures organised by the Department of Communication (1986, 1st Semester) Title Speaker Institution Date Journalism is a Study of 'Event' Prof. Lin Fan Fu Dan University,Shanghai 8th October, 1986 Foreign Policies of Nakasone as Seen From the Dr. Toh Lam Seng Lianhe Zaobao, 14th October, 1986 Japanese News Media Singapore Contemporary Chinese Cinema:Reflections Prof. Weng Shi Rong University of Shanghai 31st October, 1986 and Discussions Lecture on a Series of Films by Woo Bin Liu Mrs. Li Yi Zhuang Zhong Shan University, Canton 12th November, 1986 Film Archieves and the Study of Chinese Cinemas Mr.Xu Zhuang Director of Beijing Film Archives November 1986 Cultural Policies of France Mr. Michel Legras Cultural Conseiller,French 3rd December, 1986 Consulate in Hongkong Self-consciousness and National Culture Prof.I Tian Cong National Cheng Chi University, December 1986 Taipei My Life in Literature Prof. Tai Jing Nong Fu Ren University,Taipei December 1986 Basic Law and Political Reform in Hongkong Dr.Louie Kin Sheun City Polytechnic of Hongkong January 1987 Chinese Hierarchical Society:A Cultural and Mr. Bao Zun Xiu Research Fellow, Institute of February 1987 Historical Approach of History,Chinese Academy Social Sciences M98
HONG KONG BAPTIST COLLEGE LIBRARY C 1 03857122
Distribution of Units Total: 104 Required Elective Sub-Total J-PRA/FM-TV J-PRA/FM-TV J-PRA/FM-TV Related Studies 20 6 26 Comm. Studies 31 8/5 39/36 Media Studies 18 15/18 33/36 Practicum 2 0 2 Directed Studies & Projects 4 0 4 Total 75 29 104
Media Studies:Film/TV Year I 1st semester 2nd semester Religion & Philosophy 1: Religion & Philosophy 2: Intro. to Philosophy 2 Philosophy of the Christian Religion Principles of Society 3 Foundations of Political Science Comm. in Modern Chinese 2 Communication History English for Social Sciences 3 Mediology: Intro. to Media Studies Computer Literacy 3 Graphic Communication 2 Intro. to Mass Comm. 3 Basic Photography 2 Related Studies Elective 3 16 18 Year II 1st semester 2nd semester Religion & Philosophy 3: Ethics 2 Imaging System & Assessment Culture, Society & the Media 3 Methodologies of Media Criticism Communication Theories 3 Narratology: FM/TV & Literature FM/TV: Disciplines & Techniques 3 FM& TV Cinematography Script Writing 3 Media Elective Media Electives 4 Related Studies Electives 18 18 Year III 1st semester 2nd semester Semiotics Mass Comm. in China 3 History & Aesthetics of Chi. Cinema Comm. Elective 3 Theories of Film & TV Media Electives 5 Comm. Elective 2 Practicum (TYB or TYF) 1 Media Electives 6 Directed Studies & Projects 4 Practicum (TYB or TYF) 1 18 16 2333 333333 333
Media Studies: Journalism Year I 1st semester 2nd semester Religion & Philosophy 1: Religion & Philosophy 2: Intro. to Philosophy 2 Philosophy of the Christian Religion Principles of Sociology 3 Foundations of Political Science Comm. in Modern Chinese 2 Communication History 3 English for Social Sciences 3 Mediology: Intro. to Media Studies 3 Computer Literacy Graphic Communication 2 Intro. to Mass Comm. Basic Photography 2 Related Studies Elective 3 16 18 Year II 1st semester 2nd semester Religion & Philosophy 3: Ethics 2 Imaging System & Assessment Culture, Society & the Media 3 Methodologies of Media Criticism Communication Theories 3 Feature Writing Chi. Newswriting 3 Reporting Eng.Newswriting 3 Media Elective Media Elective 4 Related Studies Elective 18 18 Year III 1st semester 2nd semester Semiotics 3 Mass Comm. in China 3 News Analysis 3 Comm. Elective 3 China Reporting 3 Media Electives 5 Comm. Electives 5 Practicum (TYR) Media Elective 3 Directed Studies G Projects Practicum (TYR) 1 18 16 14 333333 23 33
Media Studies:Public Relations/Advertising Year I 1st semester 2nd semester Religion & Philosophy 1: Religion & Philosophy 2: Intro. to Philosophy 2 Philosophy of the Christian Religion Principles of Sociology 3 Foundations of Political Science Comm. in Modern Chinese 2 Communication History English for Social Sciences 3 Mediology: Intro. to Media Studies Computer Literacy 3 Graphic Communication Intro. to Mass Comm. 3 Basic Photography Related Studies Elective 16 18 Year II 1st semester 1 2nd semester Religion & Philosophy 3: Ethics 2 Imaging System & Assessment 3 Culture, Society & the Media 3 Methodologies of Media Criticism 3 Communication Theories 3 PR Seminar 3 Advertising 3 Adv. Methods & Marketing 3 Prin. & Prac. of PR 3 Media Elective 3 Media Electives 4 Related Studies Elective 3 18 18 Year III 1st semester 2nd semester Semiotics 3 Mass Comm. in China 3 Language of Advertising 3 Comm. Elective 3 Social Comm. in Advertising 3 Media Elective 5 Comm. Electives 5 Practicum (TYA) 1 Media Elective 3 Directed Studies & Projects 4 Practicum (TYA) 1 18 16 2333223