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Newsletter : News of Communication, Education & Research in Asia
no.1 issue (March 1971)Department of Communication
Permanent URL：https://sys01.lib.hkbu.edu.hk/scadb/bup/details.php?pub=Comm68_v1
News of Communication Education & Research in Asia IEWSLETTER T D 8 Communication Department, Hong Kong Baptist College
editor's note S promised in earlier letters, this Newsletter is being sent to you in hopes of offering one more “channel” toward closing the gap of information and inspiration which exists among the schools, departments, and institutes of communication, journalism, and mass media research in Asia. We have included news notes from those who responded to earlier letters. We have also tried to give some information about schools or departments with which we were already familiar. If you feel this type of publication,serves a useful purpose, please write to us and give us information about your program. We will briefly give backgrounds on departments and schools for the first few issues, after which the primary content will concern itself with "news" which has occurred since the previous issue. We would like to increase the section on “Publications", especially those which indicate research that has been undertaken in Asia. At some later date, it might even be possible to include book reviews. As it is, the information now included will deal with the subject matter contained in the research studies, not with someone's evaluation of its worth. If you have information about publications you feel other Asian scholars and media specialists should be aware of, please include the following information: where published, languages in which published, and cost (US dollars and local currency). Please indicate whether it is free to those who apply for the publication. Too many worthwhile studies are sitting on shelves, we feel, because those who need to knów about them cannot easily find out about their publication. A note about possible mistakes. We try tó be as careful as possible, but it is quite possible that mistakes will occur in names, titles, or other significant items which concern those who send in news. Asia, as you are well aware, is not only vast in geography, its multivaried cultures, langu- ages, and educational systems create difficulties for people in other parts of the region. If you find a mistake is made, please drop me a letter right away.We will not only correct the mistake on our master copy, which we will save for whatever use it will be to posterity, but we will learn something as well-and, it is hoped, we will not make the mistake twice! Two copies of this publication are being sent to each institution. Please let us know if you wish additional copies.While the additional copies will be sent by surface mail, they may be useful for records and for clipping by faculty. Editor
NEWSLETTER March 1971 No.1 ment,Hong Kong Baptist College,224 Waterloo gifts from friends and foundations interested in Information and inspiration about various programs institutes of communication, journalism and mass presented will help Asian communicators and com- jects and dreams as well as problems better. Editor:Ted C. Smythe,Ph.D. Editorial Assistant: Angela Wong Editorial Office: Communication Wing, Hong Kowloon,Hong Kong. CABLE Address:BACOL institutes in Asia and other countries who are en- Copies are obtainable by writing to our Editorial Office. PERSONNEL HONG KONG Hong Kong Baptist College Three new fulltime faculty joined the staff of the Department of Communication this fall.Two of them were visiting lecturers. Dr.F. Alton Everest,(Stanford) formerly Director of Moody Institute of Science, Whittier, Calif., joined the staff as a full- time faculty member. He is responsible for the Radio/Television Division. Dr. Ted C. Smythe, on sabbatical leave from California State College, Fullerton, Calif., has been in charge of the Advertising Public Relations sequence. Dr.Robert Crawford, on sabbatical leave from City College of New York, taught communication theory and history courses during the fall. He left at the mid-year break to continue on to Australia and New Zealand where he also will teach. There are now eight fulltime faculty (one is on leave) with six other part-time lecturers from local media agencies. Prof. Timothy Yu,M.A. from Stanford University is head of the Department. The department has 232 majors enrolled this year in journalism, radio and television, and public relations/ advertising. Two foreign students, one from Korea and the other from the Philippines were enrolled during the fall. New Asia College (The Chinese Univer- sity) Professor John Hohenberg returned to Columbia University in January following his one-semester contract as lecturer at the Department of Journalism. During his stay
in Hong Kong he taught the seniors and juniors and completed his latest book,Free Press/Free People. It will be published by the Columbia University Press this spring. Dr. James Shen, acting head of the Journalism Section, School of Public Communication,Boston University, has accepted the visiting professorship of the department and will be at the Department of Journalismn until 1972. He arrived in January. Dr.Michael Wei, head of the department, is on sabbatical leave for the academic year. He is doing research at Massachusetts Institute of Technology. Mr. F. Tillman Durdin, Hong Kong correspondent of the New York Times,is teaching a course entitled “Special Studies” this semester. INDIA Bhavan's Institute of Mass Com- munication, Bombay. Mr.Joseph John, Principal of Rajendra Prasad College of Mass Communication (Bombay) since its inception in 1961, has been appointed Joint Director of the Bhavan's Institute of Communication Studies. He is in charge of the seven colleges affiliated with the Institute. Indian Institute of Mass Communica- tion,New Delhi. According to the latest brochure from this institute, there are seven members on the Institute's faculty. The Institute was set up in the summer of 1965 by the Government of India as a centre for ad- vanced study and research in mass com- munication. There are, at present, seven faculties besides the administrative unit. Director of the Institute is Mr. I. P. Tewari. Osmania University, Hyderabad. Mr. S. Bashiruddin is head of the Depart- ment of Journalism. He returned to India in 1969 after receiving his M.J. from the University of Minnesota. Panjab University, Chandigarh. Three fulltime lecturers are in the Depart- ment of Journalism. Head of the department is Professor P. P. Singh,founder of the department. Rajendra Prasad College of Mass Communication,Bombay. Lt.Col. A. D. Hiranandani is now the Principal. Col. Hiranandani had long experience in the educational field within the Army and elsewhere before taking up his new duties. Rajendra Prasad College of Mass Communication,New Delhi. Mr. Abraham Jacob, formerly of the National Herald, is now the Principal. University of Poona,Poona. Mr. Prabhakar Padhye, ex-secretary of the Congress for Cultural Freedom's Asian office in Delhi, is presently in Poona. HIe is a guest lecturer, teaching Ethics of Journalism in the Department of Journalism. INDONESIA Universitas Negeri Padjadjaran, Ban- dung. The directorate of the Fakultas Publisistik has been changed for the December 1, 1970-72 period.
The new Dean is Dr. Astrid S. Susanto, who is a graduate of the Free University of West Berlin.Her Ph.D.dissertation was entitled: "The Political Background and Motives During the Foundinng of the British Press Council.” Mr. Onong Uchjana Effendy, M.A., is charged with the Administrative and Financial affairs of the facuIty.He teaches radio and TV-journalism. Mr. Rochady, M.A., is charged with Community and Student Affairs. He teaches print journalism. Miss Oemi Abdurrachman, M.A. (J), a graduate of Syracuse University and former Dean of the Fakultas Publisistik, is now a member of the 1971 Curriculum Committee. Both Mr. Effendy and Mr. Rochady are graduates of the Universitas Negeri Padjadjaran,Bandung. PHILIPPINES University of the Philippines,Quezon City. The latest brochure of the Institute of Mass Communications shows an academic staff of 21 with additional part-time lecturers. Dean of the Institute is Gloria D. Feliciano. SOUTH VIETNAM Van Hanh University,Saigon. Le Thai Bang is Head of the Department of Journalism. His journalism experience includes editorship of Hanoi Daily News, war correspondent of the Vietnam Press Bureau in Hanoi, Press Relations officer to the Presidency of the Republic of Vietnam, and editor-in-chief and technical assistant to the Director General of Vietman Press Agency. He has just returned to South Vietnam following an inspection trip of several journalism schools in the United States. There are 10 other part-time faculty from local media and organizations teaching in the department. TAIWAN, CHINA National Chengchi University,Taipei. Visiting lecturer in the Graduate School of Journalism during the fall semester was Dr.John C. Merrill of the University of Missouri. Chairman of the school is Prof. Hsu Chia-Shi. CURRICULUM HONG KONG Hong Kong Baptist College Approval has been given by the college administration to add a division of Cinema- tography to the Department of Communica- tions. Instructor for the new division, which will begin modestly in the fall with one course, is Dr. Alton Everest. Dr. Everest has years of experience in the planning, shooting and production of motion pictuIres on science and religion for Moody Institute of Science. ·3
A special seminar on Educational Tele- vision (ETV) was offered by the department in the fall. Instructor was Dr. Robert Crawford, specialist in educational television from CCNY. The seminar/workshop was attended by 27 teachers and administrators from Hong Kong schools. They will participate in a regular ETV program which the government will begin in the fall 1971. INDIA Bhavan's Institute of Communication Studies,Bombay. Seven colleges are affiliated with this Institute, whose Jt. Director is Mr. Joseph John. All seven colleges offer one-year diploma courses in journalism. The colleges are: Rajendra Prasad Colleges of Mass Communication in Bangalore, Bombay, Guntur,Madras, and New Delhi, and the Harilal Bhagwati Institute of Journalism & Printing Technology, Ahmedabad, and the Institute of Journalism, Trivandrum. Dateline School of Journalism, New Delhi. Established April 2, 1969 by Sam Castelino as an "offshoot" of Dateline Delhi, a three-year-old fortnightly. The course is offered in the evening and lasts six months. An examination is held and successful candiates receive a diploma. Students work on Dateline Delhi for practical experience. Osmania University,Hyderabad. There are 35 students in the Department of Journalism working toward a Bachelor of Journalism. The degree course was started in 1962. The course is one year and only Bachelor's Degree holders are admitted after an entrance examination. Two foreign students are enrolled-one from Afghanistan and the other from Somalia. Beginning in 1972, the university will offer a Master's Degree program in Journa- lism,according to Mr. S. Bashiruddin,head of the department. Panjab University, Chandigarh. A course in journalism was started in 1941, but the one-year post graduate dip- loma was upgraded to a Bachelor of Journa- lism degree course in 1968. Only a limited number of students from recognized univer- sities are admitted. Emphasis is on the practical aspects of newspaper journalism. Students are taught in three important Indian languages -Hindi, Punjabi, and Urdu -in addition to English. Rajendra Prasad College of Mass Communication,Bangalore. A one-year diploma course in Advertising and Marketing has been added. Rajendra Prasad College of Mass Communication, Bombay. Four-year diploma courses in Advertising and Marketing, Advertising and Public Relations,Marketing,and Business Manage- ment have been added. Rajendra Prasad College of Mass Communication,New Delhi. Three-year diploma courses in Advertis- ing and Public Relations, Marketing, and Mass Communication have been added. Last year threre were about “200 students on our rolls,” reports Mr. Abraham Jacob, Principal. The courses are offered in the evening,five days weekly.
PHILIPPINES University of the Philippines,Quezon City. A Bachelor of Arts program in Broadcast Communication and in Journalism is offered with concentration in either the humanities or the social sciences. There also is a program of graduate studies leading to the degree of Master of Arts in Journalism, Broadcast Communica- tion, and Communication. Three additional non-degree programs are offered by the Institute of Mass Com- munication. One is in research, another in public service (short course, extension-type courses to media practitioners), and Univer- sity of the Philippines Public Affairs Television (UP PATV). SOUTH VIETNAM Van Hanh University,Saigon. The Department of Journalism was established 1968. The emphasis is on the training of students for newspaper work. The four-year course emphasizes journalism subjects beginning in the second year. A student newspaper, Tin Tuc Van Hanh, is .published by the students. TAIWAN,CHINA National Taiwan Normal University, Taipei. The journalism section is a part of the was established in 1955. Each year 40 students are allowed to enter the depart- ment. Ten to 20 major in journalism. Students earn a Bachelor of Education degree after four years residence and one year's field work in an assigned library. Journalism emphasis is on newspapers. RESEARCH HONG KONG Hong Kong Baptist College Two stuidies of the Chinese-language press have been funded by the Asia Founda- tion. One is a “Gatekeeper” study of news- papers in Hong Kong and Taipei to examine the translation sections and their impact on selection and printing of wire service copy. This study is underway. The second is a “Legibility” study to determine the best column width for the Chinese- language press. This study will be conducted during the summer of 1971. Both studies are proposed and conducted by the Department of Communication under Prof. Timothy Yu./Prof. G.Y. Chi of National Chengchi University, Taipei, is assisting on the gatekeeper study. INDIA University of Poona,Poona. A six-month project to analyze the content of the leading articles (editorials) of two dailies of near equal circulation has
been started by the Department of Journa- lism. One of the dailies is in Poona, the other in Bombay. The University Grants Commission is supporting the study with a grant of US $285. INDONESIA Universitas Negeri Padjadjaran, Ban- dung. A study of the Indonesian Press from 1966-1970 has been funded by a US$100 grant. The study is to determine what changes have taken place in the press since the 1965 revolt. Dr. Susanto reports that the Fakultas Publisistik has been promised an additional sum to support a deeper study of the History of the Indonesian Press prior to 1966. The faculty also is cooperating with the Sekolah Tinggi Kesedjahteraan Sosial (Aca- demy for Social Welfare) at Bandung on a study of the Effect of Mass Media (in Bandung and surrounding areas) for Family Planning Information purposes. The project should be ready by March 1971. SPECIAL PROJECTS HONG KONG Hong Kong Baptist College A course on “China Reporting” is being conducted by Mr. Chang Kuo-Sin, author of A Survey of the Chinese Language Daily Press (published in English and Chinese). Twelve foreign correspondents based in Hong Kong will participate in the course, which ex- amines the means and methods of reporting about China from outside. An In-Asia Short Term Personnel Ex- change Program to bring Asian experts in mass communication research to HKBC has been added to the Department Visit- ing inthe fall to lecture were Professors Hsu and Chi of National Chengchi Univer- sity, Taipei. Scheduled for the spring semester is Mr. I. P. Tewari, director and professor of developmental communication, Indian Institute of Mass Communication, New Delhi, and Dr. Kim Kyu Whan, Director of Mass Communication Institute, Seoul University,Korea. A United Press International Teleprinter Service was inaugurated Oct.13,1970 in the News Laboratory of the Department of Communication. PHILIPPINES University of Philippines,Quezon City Twelve Asian countries with the Philip- pines acting as host were represented at the Seminar on Communications Media and Community Development held on December 7-19, 1970, in Manila. The international seminar, a project of the University of the Philippines Institute of Mass Communications with the support of the UNESCO, explored communication strategies for uplifting rural communities. Emphasis was on such topics as food production, family wvelfare, land reforms, health education andI literacy problems.
Delegates who came to Manila for the seminar were Mohammad Shwfie, Rahel, Afghanistan;Oswald Thilakaratne,Ceylon; Michael A.B. Stevenson,Hongkong; N.A. Agha,India; Sockarno, Indonesia; Shin'i- chi Ito, Japan; Byung-un Shin, Korea; Shukor bin Ayub, Malek bin Yunos and Zulkiflee Dadameah,Malaysia;D.C. Gau- tam, Nepal; Hayeda Rowehan Gadir, Pakistan; Kuang-tien Peng, Nationalist China; and Bumroogsook Siha-Umphai, Thailand. The Philippine delegates were Delia Carnate of the Presidential Arm on Com- munity Development and Cesar M. Mer- cado of the faculty of the U.P. Institute of Mass Communication. Others who attended the seminar were consultants from the UNESCO, ECAFE, United Nations Development Program (UNDP),and the Agricultural Develop- ment Council (ADC). NEWS BRIEFS FROM AROUND ASIA FACILITIES University of Poona, Poona, India. An epidiascope worth US$450 and a transistor costing US$60 were added recently to the laboratory at the Department of Journalism. Hong Kong Baptist College, Hong Kong. Remodeling and furnishing of a radio studio and control room is almost completed. Total cost of the project is about US$100,000. Dr. Alton Everest, head of the radio- television division, has been responsible for planning and overseeing the project. This new facility is in addition to the television studio which has fully equipped control room, three cameras, and videotape re- corder. HAPPENINGS-CURRENT AND PLANNED Osmania University,Hyderabad, India. Mr. Brian Nicholls, British editor and Thomson Foundation Consultant, Press Institute of India, New Delhi, gave the valedictory address for the class of 1970 at the 16th Journalism Annual Day of Os- mania University, January 6, 1971. He stressed the need for Indian journalists to give more attention to local issues and to probe into public grievances. Mr. Nicholls also bestowed the 7th annual award of Khasa Subba Rau prize, which was instituted in memory of the veteran Indian journalist and freedom fighter. Mr.V. Ramadas Murthy, a journa- lism student, is the winner of this year's award for his articles published in The Times of India, The Hindustan Times, and The Deccan Chronicle. Two journalism graduates of 1969 have gone to the United States for higher studies. Miss Chitra Karunakaran won a scholarship and is now at Columbia University, Graduate School of Journalism, in New
York City. Mr. R. Janakiran is at the School of Journalism, University of Mis- souri,Columbia,Mo. Top student in the B.J. class of 1960-70 was Miss Nargis Shah, who received the Shoebullah Khan Gold Medal for her achievement. Rajendra Prasad College of Mass Communication, Bombay. The college will celebrate its decennial in June of this year. At that time it is proposed to add to existing instructional facilities. Celebrations held in honor of the decennial will include an All-India Seminar for the alumni, who by now number about 3,000 in the different fields of communication. Hong Kong Baptist College,Hong Kong One of last year's graduates of the Depart- ment of Communication has gone to the U.S. for graduate work at Syracuse Uni- versity. She is Cynthia Bell. PUBLICATIONS All publications are in English, unless stated other- given in U.S. dollars and the local currency, address ies are available for distribution. A survey of Economics of the Indian Press has been completed by Dr. Ashoke Desai. Publication is expected soon. Five surveys on Indian media problems have been completed and are being put into a book. They deal with Newsprint, Government Assistance to Small Newspapers, Pressure Groups Acting on Newspapers, News Agencies and Their Structure, and Progress Toward Self-Sufficiency in the Indian Mass Media.The five reports were compiled by PII's Assistant Director,Arun Bhatta- charjee, who spent a year in deputation with PII.He has since returned to the Amrita Bazar Patrika. WVrite to the Press Institute of India, Sapru House Annexe, Barakhamba Road,New Delhi 1,for further information. * * A survey by Jack Glattbach of the “State of the East Malaysian Press, August 1970" has been published (mimeographed, 14 pages). It includes several appendices giving statistics on the East Malaysian Press,including circulations, population, wage rates, advertising rates, and biogra- phies of newspapers launched since 1964. Mr. Glattbach is Press Foundation of Asia consultant to the South East Asia Press Centre. For further information, write to him at the SEAPC,203,Jalan Ampang, Kuala Lumpur. * * A three-volume mimeographed report on "Communication and Development in Southeast Asian Countries" has been published in one volume by the University of the Philippines. It contains 15 papers read by Filipino social scientists and communications specialists at the First International Seminar sponsored by the UP
Institute of Mass Communication with the support of UNESCO. Edited by Dean Gloria D. Feliciano, Miss Ma. Theresa S. Manahan, and Fil-Ame V.A. Caces of the UP Institute of Mass Communication, the report deals with rural and urban development in the Greater Manila Area. Two additional volumes growing from the seminar are being prepared for publica- tion. Professor Hernando J. Abaya of the Institute is editing the papers which analyzed the mass media systems in the Southeast Asian countries and the role that these media play in national develop- ment. Professor Raul R. Ingles of the Institute is editing the third volume - “Journalism and Communication Train- ing.” For further information, write to the Institute of Mass Communications, Univer- sity of the Philippines,Diliman,Quezon City,Philippines. Brief reports of the 19th General Assem- bly of the International Press Institute, which met May 19-20,1970 in Hong Kong, have been edited for a booklet published by Hong Kong Government Services. The booklet deals with “Basic Issues of the Asian 'Mass Media” and “The Emergence of the Pacific in the World Information System."The summaries are of key reports, not of the entire assembly. Many full color photographs contribute to the attractiveness of the booklet. Write to Government In- formation Service, Beaconsfield House, Hong Kong for information. Two booklets in Chinese have been pub- lished following the 3rd Annual Assembly of the Chinese Language Press Institute held in Hong Kong last fall. A 68-page booklet on “Automation Study of Chinese Composition”. by Timothy Yu and a 120-page study"A Standard List of Chinese Characters for the Press' by Yang Yu-Teh are available free from Prof. Timothy Yu, Chairman, Department of Communication, Hong Kong Baptist College, 224 Waterloo, Kowloon,H.K. They will be sent on a first-come,first-served basis. PRESS INSTITUTES INDIA The Press Institute of India has increased its membership from 34 in January 1970 to nearly 70 as of November 1970. A full schedule of training programs for news- papers, information officers, and house publications is being conducted regularly. In addition to a membership Newsletter, PII publishes Vidura, a monthly magazine on the press. KOREA The Korean Press Institute plans to hold a special seminar for political and social news editors in the spring. The theme of the seminar will be “Election and Reporting”. The KPI published Shinmun Pyronron (The Journalism Review) in January 1971.
PAKISTAN The Pakistan Press Institute was estab- lished by the Pakistan Press Foundation in 1967. Since then it has established the first School of Press Photography in the country. Over 100 students have so far received Diplomas from this school. The Institute plans to begin a School of Practical Journalism soon; all arrangements have been completed. Further plans include a School in Printing. SOUTH EAST ASIA The South East Asia Press Centre (Kuala Lumpur, Malaysia) is back in action following a ten-month hiatus caused by the May disturbances. The Centre was closed from May 1969 to March 1970. Since its re-opening it has conducted several training programs for Malaysian and regional journalists. PHILIPPINES The Philippine Press Institute is currently producing a monthly tabloid on the Philip- pine situation and has plans for publishing a magazine on the Asian situation with the Press Foundation of Asia. 傳理新聞第一期 一九七一年三月出版 供應亞洲傳理研究新聞敎育消息 出版兼發行：香港浸會學院傳理學系 香港九龍窝打老道二二四號 DEADLINE SMASHERS Hanyang University,Seoul. A change in the curriculum at the Research Institute of Mass Communications has recently taken place. The revision - which was undertaken to meet changing needs of society and the profession - has resulted in the following major fields in the Department of Journalism: 1) Theory and Research,2) Printed Media, 3) Electronic Media,4) Advertising, 5) Public Relations, 6) Photography and Cinematography,and 7) Science Reporting and Environment Reporting. Since 1967, the Research Institute has carried out audience studies and has annually published the results of the re- search. Among current research studies, the institute is “concentrating on the dif- fusion of science news and science policy in regards to the national development,” reports Dr. Yong Chang, director. * * * The Asian Press 1970 is now available from Readership Research Center, Institute for Communication Research, Seoul National University, Dong Soong-Dong, Seoul, Korea. This valuable yearbook, the 3rd issued, is a compendium of news and sta- tistics about Asian mass media. It also contains a list of newspapers for each country, giving their address, date of establishment, publisher, editor, estimated circulation, and language. Cost is U.S.$3.50, or three years for $8.00.