南天海角獅子山前: 浸會大學歷史刊物
O Southern Sea, O Lion Hill:
HKBU Historical Publications

News of Communication
Education & Research in Asia
NEWSLETTER
2
Communication Department, Hong Kong Baptist College

NEWSLETTER
June 1971 No.2
Published quarterly by the Communication Depart-
Road,Kowloon, Hong Kong, and supported by
communication education development in Asia.
which exist among the schools, departments and
institutes of communication, journalism and mass
presented will help Asian communicators and com-
munication educators know each other's work, pro-
jects and dreams as well as problems better.
Editor:Ted C.Smythe,Ph.D.
Editorial Assistant: Angela Wong
Editorial Office: Communication Wing, Hong
Kowloon,Hong Kong.CABLE Address: BAC:OL.
NEWSLETTER is distributed free to persons and
institutes in Asia and other countries who are en-
gaged in communication education and research.
Office.
PERSONNEL
HONG KONG
Hong Kong Baptist College
Dr.F. Alton Everest, head of the radio/
television sequence in the Department of
Communication, and Prof. Hsu Yu,head
of the Chinese Literature Department,were
judges at the 17th Asian Film Festival which
took place around June in Taipei, Taiwan.
Both Dr. Everest and Prof. Hsu spent three
weeks in Taipei judging films.
*
*
*
Miss Dorothy Shen, assistant lecturer and
administrative assistant to the chairman,
is attending the East-West Communication
Institute in Hawaii to take a special docu-
mentation study program during Juine and
July.
*
*
*
Prof. Timothy Yu, Chairman of the
Department, attended a mid-June Jerusalem
Conference by invitation and spoke to a
special section on Christian Communication
in Asia. He also took part in the Com-
munication Educator's Seminar at the
East-West Communication Institute,which
was held late in June.
*
*
*
Mr. Raymond Wong, Head of the
Journalism Sequence, is in the United
States during the summer months of July
and August, where he will visit the depart-
ments and schools of journalism at several
universities across the country.
*
*
*
Dr. Billy Wolfe,who holds the Ph.D.

from Michigan State University, joined the
Communication Department faculty late
in June. He will teach several courses in
radio and television this fall.
INDIA
Osmania University,Hyderabad.
Miss Devikarani Satyanarayana, lecturer
in journalism, has decided to continue her
education. She is undertaking doctoral
research at Syracuse University, N.Y.
PAKISTAN
University of Karachi,Karachi.
Four full-time and four part-time pro-
fessors constitute the Journalism Depart-
ment. Two professors have their master's
degrees in journalism from Stanford
University.
Mr. Sharif al Mujahid is head of the
department. He is a doctoral candidate in
Mass Communication at Syracuse Univer-
sity, where he has spent over two years
specializing in research methodology and
communication theory and research. Since
his return to Pakistan in the fall of 1970,
he has instituted courses on “media and
opinion measurement” and international
communication. His doctoral thesis research
is on the Pakistani Press.
PHILIPPINES
Silliman University,Damaguete City.
The School of Journalism and Com-
munications has six faculty members this
year.They are Crispin Maslog, director,
who holds a Ph.D. and M.A. in journalism
and mass communication from the Univer-
sity .of Minnesota; Antonio S. Gabila,
director of the Office of Information and
Publications at Silliman, Ph. B. from the
University of the Philippines; Alexander
G. Amor, assistant professor,A.B. and Ll.B.
from Silliman University; Ernesto I.
Songco,lecturer,M.A. in radio-TV manage-
ment,Michigan State University; Mrs.
Estelita F. Somera, instructor, Litt.B.,
University of Santo Tomas with graduate
studies in mass communication at the
University of Philippines, and Roberto
J. Pontenila, cum laude graduate of the
School of Journalism in 1967, one of the
school's first three graduates.
All six faculty members have extensive
experience with newspapers, magazines,
or radio-television in the Philippines and
the United States.
TAIWAN, CHINA
National Chengchi University,Taipei.
Dr.Yang Shou-jung will teach next fall
as a visiting associate professor in the
Graduate School of Journalism. Dr. Yang
received his Ph. D. degree in Mass Com-
munication. He is a post-doctoral research
assistant in the Department of Agricultural
Journalism at the University of Wisconsin.
He will offer such courses as research
methods and design and the application of
statistics and computer techniques in
commication research.

CURRICULUM
HONG KONG
Hong Kong Baptist College
Several community-oriented courses have
been added for the Fall semester,according
to Prof. Timothy Yu, chairman of the
Communication Department. They are PR
for Tourism, Evangelism and Communica-
tions, and Advertising Workshop. A fourth
course, which will be experimental, is
Environment and Communication. It will
be conducted in the Spring. The coordina-
tor of this course will be from the depart-
ment,but most of the lectures will be
delivered by specialists in environmental
problems. The course is designed for working
professionals in the media, but a limited
number of students from the department
will also participate.
*
*
*
Forty-one students, all juniors, have been
placed in local media for the internship
program which takes place during the
summer. The media include newspapers,
radio, television, advertising agencies, pub-
lishing houses, and commercial and religious
organizations.
*
*
The Young Reporter, a monthly
laboratory newspaper produced alternately
in Chinese and English by journalism majors,
will go to a semi-weekly schedule in the Fall.
It will also take advertising for the first time.
Students in the newly organized Advertising
Workshop will be responsible for establishing
an advertising program for the newspaper.
INDIA
Bombay College of Journalism,
Bombay.
The Bombay College of Journalism was
established in 1960. It is governed by the
Hyderabad (Sind) National Collegiate
Board,Bombay,which runs several educa-
tional institutions.
The course runs for one year,conducted
in the evening from July 1 to the end of
March. It is a post-graduate diploma
course.
Apart from the theoretical aspects of
journalism, emphasis is given on practical
training. Students are sent to different
newspapers for practical training. They also
edit their own laboratory journal, The
Student Journalist.The college publishes
a Journalist's Guide, an annual publica-
tion used as a reference book by journalists
and journalism students.
Also part of the college is a Marketing
and Advertising College, which offers a
postzgraduate evening course. It was estab-
lished in 1964. Mr. G.T. Balani is vice-
principal. He reports that a limited number
of seats are available in the hostel for
students from abroad.
MALAYSIA
Penang University, Penang.
The country's first university-level journa-
lism and communications courses were
scheduled for June. The School of Cultural
and Community Studies has put the studies
under its auspices, according to reports
from the South East Asia Press Centre.
·2 ·

PAKISTAN
University of Karachi, Karachi.
A one-year diploma course in journalism
was instituted in 1955. It was upgraded to a
two-year master's degree course in 1962.
Students holding a bachelor's degree are
admitted to the program after passing an
entrance examination. They have the option
of pursuing the program in either English
or Urdu. Courses include theory of journa-
lism and mass media, advertising and
public relations, radio and television,
feature article writing, and research
methods. There are, in addition, editorial
techniques courses.
Students undergo a 10-week internship
on a newspaper, news agency or radio station
and write a research report on a mass
communication topic, both in partial
fulfilment of the requirements for the degree.
Altogether, some 60 students are enrolled in
the MA.A. (previous and final) classes.
PHILIPPINES
Silliman University,Dumaguete City.
The School of Journalism and Com-
munications, organized in 1965, is the first
and only such school outside the Manila
area, the director, Dr. Crispin Maslog,
reports.
It was organized on the rationale, Dr.
Maslog writes, that as a School of Journalism
and Communications located outside the
metropolitan area, it is better able to see
the need for a stronger community press in
.the Philippines, and it is in a better position
to help in upgrading community journalism.
“In the Philippines,” he reports, “the
community press is weak.” The school at
Silliman University “since the start, has
been geared toward assisting the Philippine
community press survive and improve
itself-and multiply.”
TAIWAN, CHINA
National Chengchi University, Taipei.
Applicants for admission to the Graduate
School of Journalism were required to sit
for an entrance examination in May. They
were to be graduates of colleges and univer-
sities with a bachelor's degree. The top ten
persons, from among the applicants, were
to be admitted to the Graduate School of
Journalism.
Nine persons were graduates from the
school this year following the completion
for their course requirements and research
work. The master's degree candidates were:
Juan Chih-chiang,Lin Huang-tsun, Ho
Chia-chu,Chen Shih-min, Lin Hsiao-hui,
Hung Ping-feng, Lin An-chi, and Wang
Tuan-chang. Miss Lin Hsiao-hui is the only
woman.
THAILAND
Chulalongkorn University,Bangkok.
A development plan to upgrade com-
munications education at Chulalongkorn
University has been approved by the
university's board of academic affairs. The
project will be a part of the National
Economic Development Plan,Third Stage
(1972-1976).
The comprehensive proposal was prepared
by Mr. Bumrongsook Siha-Umphai, asso-
·3·

ciate professor and head of the Department
of Mass Communications and Public
Relations.
The university first offered a course,
called Mass Communications and Public
Relations, in 1965. Later, the course was
renamed Communication Arts by the
resolution of the Chulalongkorn University
Council. It was also decided that the depart-
ment would assume a faculty status in the
university in 1971, besides being accepted
as part of the new project under the name
of Faculty of Communication Arts.
Prof. Bumrongsook has recently returned
to Bangkok following a two-month visit at
Michigan State University.
SPECIAL PROJECTS
HAWAII
East-West Communication Institute,
Honolulu.
A Communication/Journalism Teachers
Seminar for Schools and Departments of
Journalism and Communication Personnel
in Asia and the Pacific was held at the East-
West Communication Institute during
June 13-27. Ten Asian scholars, communi-
cation department administrators and
teachers participated.
The purpose of the seminar was to bring
these people together to examine curriculum
and instructional techniques and to study
some of the latest thinking in the field of
communication theory and research. Em-
phasis was on the application of those
studies in Asia and the Pacific.
Project coordinator was Dr. Jack Lyle,
vice chairman,Journalism Department at
University of California, Los Angeles
(UCLA) and a Senior Fellow at the E-W
Communication Institute. Also available to
participate in the seminar were Dr. Wilbur
Schramm, Senior Fellow of the Institute
and director, Institute for Communication
Research,Stanford University; Dr.Hideto-
shi Kato, Senior Fellow, and director,
Communication Design Institute,Kyoto,
and Dr. Huber Ellingsworth,Senior Col-
league, and director of graduate studies,
Speech-Communication Department, Uni-
versity of Hawaii.
HONG KONG
Hong Kong Baptist College
A grant of US$ 20,000 has been voted by
the Commission for the Advancement of
Christian Higher Education in Asia to help
the Communication Department establish
a new facility and curriculum in educational
media. Shaw Brothers, a leading motion
picture studio and producer located in
Hong Kong, has committed itselfto give
HK$20,000 (US$3,333) to help purchase
equipment and to provide scholarships.
INDIA
Osmania University,Hyderabad.
A visiting team of 12 Afro-Asians from
the Indian Institute of Mass Communica-

tion,New Delhi, had a dialogue session with
their Indian counterparts at the Department
of Journalism last March.
According to a report of the session,
the two groups emphasized the common
problems of developing countries which
have emerged from a colonial background.
Mr. G.V.K. Murth, news and features
editor of The Deccan Chronicle, moderat-
ed.He observed that commitment to society
and to the economic interests of people
should replace the abstract political and
international concern which currently fill
the press of developing countries. A trainee
from Ghana News Agency suggested that
the “first step in national development is to
know your own self, that is to realise the
problems of your own press system and
region and country.”
The emphasis, he implied, should be on
the local environment instead of foreign
news.
Mr. S. Bashiruddin, head of Osmania
Journalism Department, remarked that
self observation and a problem-solving
approach based on indigenous criteria
should govern any objective of the press to
sibility. Newsmen were from Nigeria,
Ghana, Uganda, Lebanon, Afghanistan,
Somalia,Malaysia,and India.
Mr. Abid Ali Khan, editor of Siasat, an
Urdu-language daily, felt that even the
limitations of printing equipment couldn't
bar the influence of the language press
because “it is the language press which in
reality would shape the thinking of the
masses in the Afro-Asian countries.”
The Indian Institute of Mass Communi-
cation,which was the first in Afro-Asia
to train newsmen in modern practices of
mass communication, Mr. Bashiruddin
reports, has been rendering a pioneering
service in this regard. The trainees that
took part in the discussion attest to the
impact of the Institute, Mr A.K. Banerji,
course director,said.
Rajendra Prasad College of Mass
Communication,New Delhi.
A seminar on the Role of TV in India's
Social Transition took place recently at
the college,sponsored by the communi-
cations club. A brief report of the seminar
follows:
The seminar was presided over by Mr.
A.Jacob,Principal of the college. Participa-
ting were Romesh Chander, Satellite TV
Project for All India Radio; Wilfred
Lazarus,chief diplomatic correspondent of
Press Trust of India;Prof.C.R. Ekambaram
of Indian Institute of Mass Communication;
S.M. Majumdar, former director,Listener
Research, AIR, and Hameeduddin Mah-
mood, assistant editor of Yojana, plannning
commission.
The participants had conflicting views
on the impact of TV, with a dominant view
being that it would take more than a decade
before the effects of national TV (not yet
in practice in India) could be determined.
Mr. Chander felt that one sure develop-
ment would be to end the isolation of the
Indian villager, partly because social and
economic conditions in India will make TV
a community medium. Mr. Majumdar felt
that TV performance in education, where it
To be cont'd on page 8

RESEARCH
There are two research institutions
or centres that all Asian communication
faculty and scholars should be fully
aware of. One is Asian Mass Com-
munication Research and Information
Centre (AMIC), which is located in
Singapore and is supported by funds
from a private foundation. The other is
the East-West Communication In-
stitute,East-West Centre,located in
Honolulu, Hawaii. It is an educational
institution supported by the U.S.
government in cooperation with the
University of Hawaii.
Brief summaries follow which out-
line activities now underway and
proposed by both organizations. To
receive fuller details, write to the
following: Dr. Y.V. Lakshamana Rao,
Secretary General,AMIC,Ming Count
Hotel, Tanglin Road, Singapore 10,
and Dr. R. Lyle Webster, Director,
East-West Communication Institute,
The East-West Centre, Honolulu, Ha-
waii 96822, U.S.A. Both men will be
happy to send full details about the
programs they each offer.
AMIC
The Council for AMIC has approved
a program which will permit Asian
mass communication scholars and
practitioners to take part in travelling
seminars,which are designed to give
them an opportunity to look at com-
munication projects and media centres
and exchange experiences on the spot.
The council also approved several
other activities at AMIC, such as the
establishment of a documentation unit
which will collect all available studies
on mass communication in Asia and
disseminate such information to other
institutions and individuals in. the
region and abroad.
The Centre will also promote re-
search and writing on mass communi-
cation with the intention of publishing
an Asian journal; assist other national
and regional organizations in their
training and research activities and
cooperate closely with them and
provide assistance to scholars and
practitioners interested in spending
time in Singapore to do their writing
and research on mass communication
in Asia.
The council elected Mr. Roy O.
Daniel,Ministry of Culture, Singapore
as chairman, Dr. Rao as Secretary
General,and Mr. Karlheinz Koppe as
Deputy Secretary General.
Council members from outside Sin-
gapore, who attended the February
meeting, were Sir Charles Moses,
Australia; Mr. Dol Ramli, Malaysia;
Dr. Gloria Feliciano, Philippines, and
Mr. Rosihan Anwar, Indonesia. Mr.
N.T.R. Singam, Singapore, also at-
tended.
East-West Communication
Institute
The Communication Institute is one

of five problem-oriented institutes at
the East-West Centre. These institutes
comprise a program designed to
resources in education, research and
training on efforts to solve common
problems of East-West concern. The
overall goal of the Communication
Institute is the same as that of the
East-West Centre, which was created
in 1960. However, the Institute is
concentrating its initial efforts on the
use of communication in economic
and social development, and in sharing
of knowledge across cultural barriers.
The programs of the Institute are
extensive. Following are just a few of
those perhaps more pertinent to Asian
professionals and scholars. * Scholar-
ships are awarded for graduate study
in communication and related dis-
ciplines, primarily at the University
of Hawaii. * Senior specialists are
invited to the Centre for study,
research and teaching.* A Document
Collection is assembled and informa-
tion about it is disseminated to
interested scholars. The collection
contains
communication
resource
materials with emphasis on Asian and
Pacific development programs. * Jef-
ferson Fellowships to mid-career Asian
and Pacific jourralists and broadcasters
are offered for a semester at the Centre.
* And conferences and seminars (see
SPECIAL PROJECTS in this issue)
are organized to bring together leaders
from East and West to share know-
ledge about communication.
You should be sure to get on the
mailing list for the following publi-
cations: Newsletter on Informa-
tion, Education, Communication
in Population. The director is Dr.
Robert P. Worrall. Acquisitions Re-
port by the Centre's Collection
Director, Dr. James Richstad, and
Pacific Islands Communication
Newsletter. (See fuller reports in the
PUBLICATIONS
section of
this
issue.)
While requirements vary for the
many programs at the East-West Com-
munication Institute, the one require-
ment in all is that the participant
must have a thorough working know-
ledge of English.
Several research projects are under-
way at the Mass Communications
Centre of the Chinese University in
Hong Kong, according to Dr. James
Shen, Visiting Professor and Acting
Director. They are: 1) case book on
the legal problems of the press in
Hong Kong, 2) compilation of articles
on Chinese journalism, 3) remini-
scences and memoirs by journalists
and journalism teachers, 4) studly of
Mainland China's film industry during
the past 20 years,5) content analysis
of three newspapers - one each from
Mainland China, Taiwan, and Hong
Kong - to see how news is treated
and interpreted, and 6) continuing
program of acquisition of publications
on Chinese journalism.

Cont'd from page 5
has been used almost exclusively around
New Delhi since 1961, has been highly
successful. Close-circuit TV is being installed
at I.I.T.,Kanpur, and at the agricultural
university at Pant Nagar.
PHILIPPINES
Silliman University, Dumaguete City.
A grant of P6,775 (about U.S.$975)
has been given by the Asia Foundation to
the School of Journalism and Communica-
tions. The grant supported the fourth
summer institute for high school newspaper
editors and advisers, which was held in
May. Asia Foundation has been supporting
the summer institute, which is run by the
school,since May 1968.
Selected advisors and editors of high
school newspaperś in the Visayas and
Mindanao areas attended the institute on
fellowships which entitled them to free
lectures, free instructional materials, and
free board and lodging.
NEWS BRIEFS FROM
AROUND ASIA
HAWAII
East-West Communication Institute,
Honolulu.
Eleven Asian and Pacific newsmen and
newswomen were selected as 1971 Jefferson
Fellows and are now 'studying at the
University of Hawaii. The fellowships are
sponsored by the Communication Institute
with support from the Hawaii Newspapers
Agency, Time, Inc.,'and the Asia Founda-
tion. They spend a semester in the study
of development and communications. They
also will spend two-weeks on the U.S.
mainland. The following countries are
represented: Australia,Ceylon, India,In-
donesia, Japan, Korea, Pakistan, Philip-
pines,Singapore, Taiwan, and Thailand.
HONG KONG
Hong Kong Baptist College
Visiting lecturer in May was Dr. Y.V.
Lakshamana Rao, Secretary General of the
Asian Mass Communication Research and
Information Centre (AMIC), Singapore.
He was the fourth visiting scholar this year
in an In-Asia Short Term Personnel
Exchange Program to bring Asian experts
in mass communication research to HKBC.
(See also Seoul National University this
section.) Dr. Rao spoke on research topics
to senior students and others in the Depart-
ment of Communications. He had just
returned from a visit to the United States
and France. Dr. Rao presented a paper at
the “Explorations in the Study of Inter-
national Communication” Seminar, which
was held in April in Minneapolis. The
seminar was in honor of Dr. Raymond B.
Nixon upon his retirement from the faculty
of the University of Minnesota. Dr. Rao's
report was a part of the general topic

"International Communication: The Re-
gional Agenda.”
INDONESIA
Universitas Prof. Dr. Moestopo (Bera-
gama),Djakarta.
Director of the Fakultas Publisistik at
the university is R. Soetomo Rs. S.H.
KOREA
Chungang University,Seoul.
Director of the Journalism and Broad-
casting Centre at the University is Prof.
Bok-San Kwak. The Departmnent of Jour-
nalism and Broadcasting was established in
1959 in the College of Economics and
Political Science. It has space for 30
students for each grade.
Seoul National University,Seoul.
Dr. Kim Kyu-whan delivered a week-long
series of lectures at the Hong Kong Baptist
College Department of Communication
during March. In his lectures on the Korean
press situation, he pointed out that nine
universities in Korea now have departments
of journalism. There are about 240-250
graduates annually fromn these nine depart-
ments. Competition for space in the depart-
ments is very high, Dr. Kim reported. There
are 20-30 candidates for every available
seat. In fact,the communications situation
in Korea can be defined as one long series of
examinations for candidates. Students must
take the exams to get into journalism
schools, to get onto a newspaper (even
though they are journalism school grad-
uates), and to get into graduate school.
The only graduate curriculum in journalism
is at Seoul National University, where Dr.
Kim is director. So far, about 40 students
have earned master's degrees from SNU.
Dr. Kim also discusśed research studies
in Korea that deal with mass communica-
tion. His lectures were a part of the In-Asia
Short Term Personnel Exchange Program
at Hong Kong Baptist College Department
of Communication.
SOUTH EAST ASIA
South East Asia Press Centre, Kuala
Lumpur.
The Press Centre held its first science
writing seminar during the week of March
29-April 3. Walter Froehlich, a U.S.
Information Service science writer, was
flown from Washington, D.C.to lecture to
the seminar. One result of the seminar,
according to a report by Mike Anderson,
assistant to the editorial director, was an
expressed interest on the part of half a dozen
participants to start a Malaysian Science
Writers Association.
The Centre also plans a detailed survey
of journalism training in Malaysia with a
view to standardizing the training of all
entrants into journalism.
ASIA
Most directors of Asian journalism and
mass communication departments know
that Dr. May Katzen is doing research on

Mass Media studies for Unesco. If you have
not received any information from Dr.
Katzen, write to her immediately for forms
to fill out so that your institution can
participate in the survey. Her address is:
Centre for Mass Communication Research,
University of Leicester,104 Regent Road,
Leicester LE1 7LT, England. Her study is
rapidly coming to a close. This note also
should serve as a reminder for those who
have had her forms on hand and have not
yet returned them. Your cooperation will
be greatly appreciated, and will go far to
helping create an accurate picture of
journalism higher education and mass
communication studies in Asia.
Dr. Katzen reports the following informa-
tion about schools and departments of
journalism education in Japan. We would
appreciate any information that will help
us to fill out this listing of Japanese journa-
lism schools.
The newly appointed director of the
Institute of Journalism, University of
Tokyo,is Professor Y. Uchikawa.
Nippon University, Tokyo, has a de-
partment of journalism in its College of Law
and separate departments of cinema and
of broadcasting in its College of Arts.
Kansai University, Osaka, also has a
department of journalism.
Full courses of journalism, Mrs. Katzen
reports, also are offered in the Faculty of
Sociology, Kwansei Gakuin Univer-
sity,Nishinomiya; Sociology Depart-
ment,Faculty of Literature,Ottemon
Gakuin University, Nishinomiya; De-
partment of Literature, Tokai Uni-
versity,Tokyo; Faculty of Sociology,
Toyo University,Tokyo, and Depart-
ment of Sociology, Rikkyo University,
Tokyo. These last universities are additions
to or corrections to a previous Unesco list
of departments of journalism education in
Japan.
PUBLICATIONS
All publications are in English, unless stated
otherwise. Please send the following information
when including news about publications: price
(if any) given in U.S. dollars and the local cur-
rency, address and person to whom application
should be made if copies are available for dis-
tribution.
Magazines concerned with media in
Asia and with mass communications
research continue to proliferate. You may
be interested in exploring some of them.
Concept is a new quarterly magazine
to be issued by the Communication Research
Centre,Far East Broadcasting Corporation.
A pilot issue dealing with China has already
been published. The first regular issue will
deal with media and the developing
countries of Asia. Editor is Terry Madison.
Price was not available when we went to
press. Address: P.O. Box 2041, Manila,
Philippines.
*
·10·

Another magazine that is under con-
sideration is one for all working journalists
in Malaysia. It will be a quarterly magazine
issued by the South East Asia Press Centre,
Kuala Lumpur. You can write to Mike
Anderson, Assistant to the Editorial Direc-
tor, for further information. The address:
203, Jalan Ampang, Kuala Lumpur,
Malaysia.
*
*
*
In May, the National Chengchi Univer-
sity in Taipei published Mass Com-
munication Research VII in commemora-
tion of the 44th anniversary of the university.
The faculty members and the students of
the Graduate School of Journalism have
devoted much time and effort to the
publication since 1967. Reviews of books
and theses are contained in the May issue.
*
*
*
Three publications by the East-West
Communication Institute are worth looking
into. One is a Newsletter on Informa-
tion, Education, Communication in
Population. It is a quarterly newsletter
reporting the current worldwide inventory
and analysis of population information,
education and communication.The inven-
tory and analysis project is aimed at
documenting the communication support
activities of public ànd private organizations
and their results, particularly in developing
countries. Write toDr.Robert P. Worrall,
Director,Inventory-Analysis Project, East-
West Communication Institute, 1777 East-
West Road, Honolulu,Hawaii 96822,
U.S.A.
Dr.James Richstad is responsible for two
other publications, so you should write to
him at the above address for information
if you are interested.
One of these publications is a reproduc-
tion of index cards of each article, book or
mimeographed. (typed) report filed at
the E-W Communication Institute Collec-
tion. It becomes an important index' to
articles that are available at the Institute.
Scholars may seek copies from the Institute,
usually at a nominal cost.
Dr. Richstad is also responsible for
Pacific Islands Communication News-
letter,a mimeographed publication pub-
lished occasionally by the Institute. The
first two issues were called Pacific Islands
Journalism Newsletter, Dr. Richstad re-
ports, and were developed as.a continuing
follow-up to the June 1970 Pacific Islands
Journalism Seminar at the Institute. The
new title reflects the broader communica-
tion interest in the Pacific Islands,with
journalism continuing to be a strong but not
single interest of the editors.
An interesting and useful research journal
*
is published regularly by the Institute of
Mass Communication at Seoul National
University. Most of the articles are in
Korean, but English-language summaries
are published in the back. Number 7,
published most recently, contains an
English-language article on “A History of
English Journalism in Korea.” Other
articles in that issue, all in Korean, dealt
with “Relative Distance Concept of
·11·

Word Free Association and the Asso-
ciative Meaning,”“Communication
Patterns in a Korean Rural Village,”
and“On Human Communication Model
and Its Problems.” Most of the articles
are written by faculty of the Institute for
the Bulletin. For information, write to
Dr.Kim.Kyu-whan,Director, Institute of
Mass Communication, Seoul National Uni-
versity,Seoul, Republic of Korea.
*
*
*
Vidura, a quarterly magazine on the
mass media of India, is continuing to
up-grade its content and format. The
issue of Feb. 1971 contained a special
series of articles on the development of
television in India, pro and con. The
magazine is published by the Press Institute
of India (PII) and can be subscribed to
for US$3.00 or Rs. 5.00 annually. This
writer considers it an exceptionally useful
magazine to survey the mass media of
India. The May 1971 issue was to deal with
Public Relations in India. There is an
annual index published each February.
A study of student opinion on Osmania
*
University campus was published recently
in the Osmania Courier, the student
newspaper. The study team, under the
guidance of Mr. S. Bashiruddin, head of the
Journalism Department, consisted of 29
journalism students, all but three of whom
were boys. They asked opinions of 63 boys
and 56 girls from pre-university to post-
doctoral classes at Osmania University.
Some of the major findings, reported by
Mr. Bashiruddin, are that students accept
inter-caste marriage, express dissatisfaction
with the slow pace of parliamentary demo-
cracy but rate Prime Minister Mrs. Indira
Gandhi as a popular leader, disapprove of
violent Naxalite political activity, demand
a reduction in the voting age from 21 to 18,
resent sex education but prefer liberaliza-
tion of movie-codes to depict realistic
inter-sex relationships. You might be able
to get a copy by writing to Mr. Bashiruddin
at the university, which is located in
Hyderabad-7,India.
*
* *
Two new books have been published on
the Asian scene. One is a history of mass
communications in the Philippines, by
John Lent. This is published by the Philip-
pines Press Institute, but details on
price and exact title were not available at
press time.
A major work on contemporary jour-
nalism in Asia has been published by
Iowa State University Press, Ames,
Iowa,U.S.A. It is the Asian Newspapers'
Reluctant Revolution. The list of con-
tributors looks like a who-is-who of Asian
journalism, and contains many practitioners
and scholars. Editor is John Lent, with a
foreword written by Wilbur Schramm.
The book is broken into four sections:over-
views, East Asia, Southeast Asia, South
Asia. Each section is preceded by a map
and short summary. Contributors include
Amitabha Chowdhury, director Press
Foundation of Asia, who wrote an overview
of the Asian press; John Lee, U.of Arizona
·12·

on the English-language press; H.P. Tseng,
former dean of National Chengchi Univer-
sity,on China; Charles Clayton,Southern
Illinois University, on Taiwan and Hong
Kong; Bong-gi Kim,Korean Herald
president, on Korea; Nguyen Thai on
Vietnam; Sprague Holden,Wyane State
University, on Australia; John D. Mitchel,
Colorado University, on Thailand; Robert
Crawford, Cornell, on Indonesia; Milt
Hollstein, Utah, on Burma; H. A.L.
Hulugalle, editor in Ceylon, on Ceylon;
Roland Wolseley, Syracuse,and K. E.
Eapen, Leicester, both on India; Abdus
Salam Khurshid, on Pakistan;Tan Peng
Siew, on Malaysia and Singapore; and
John Lent on the Philippines. At press
time the exact price was unannounced, but
it would be between U.S. $10 and $11.50.
*
*
*
Some recent articles written by Mr.
Sharif al Mujahid, now head of the
Journalism Department at the University
of Karachi, discuss the Pakistani press or
the way foreign media perceive events in
Pakistan. "Coverage of Pakistan in
Three U.S. Newsmagazines,” Journa-
lism Quarterly,47:126-30,165(Spring
1970),reports the results of a four-year
content study. Mr. Mujahid found that U.S.
exposure primarily was concerned with
Pakistan's foreign relations, and that it
provided inadequate coverage of domestic
affairs. The U.S. press generally was
neutral, factual and balanced.
Another of his articles, “Mass Com-
munication in Pakistan,” will appear as
a chapter in Ismail R. al Faruqi,Pakistan:
Modernisation of an Islamic State
(in press).
Mr. Mujahid is co-author with Robert
S. Laubach of the article on “Literacy,”
which appeared in the Encyclopedia of
Education (New York, 1971).
*
*
Social Change and the Newspaper in
Hong Kong has been published in a
paperbound book. This Chinese-language
edition is a collection of papers and dis-
cussions growing out of a 1969 seminar on
the same theme which was held in Hong
Kong. Coordinator of that seminar was
Dr.Frederick T. C. Yu. Editor of the book is
the Mass Communication Centre of Chinese
University; publisher is The Rock House,
Publishers. A free copy can be had by
writing to the Mass Communication Cenntre,
Chinese University,On Lee Building,545
Nathan Road,Kowloon,Hong Kong.
DEADLINE SMASHERS
An active program in instruction,training
and research is being conducted by the
Indian Institute of Mass Communication
in New Delhi, India,according to course
director A. K. Banerji.
More details will be given in the Novem-
ber issue of the Newsletter. Recent events
will be capsuledI in this issue. Two new
personnel have joined the institute. They
are Dr. J. S. Yadava, who joined the

research faculty as professor of Social
Anthropology on Feb. 1, and Dr. Shyam
Parmar, who joined the Institute on March
11 as a lecturer in Traditional Media.
Several specialized courses have been
offered in 1971, including the following:
a 3-month in-service professional course
in Communication for Information,Pub-
licity and Public Relations Officers in the
Central and State governments, Prof. S.
Rahman director; a course in Communica-
tion for Rural Development (two weeks)
offered for 24 Block Development officers
from several states; a Japanese-language
course of 6 months duration for the Govern-
ment of India Tourism Department per-
sonnel, attended by 15 trainees and
inaugurated by the Japanese Ambassador
in India; and a 15-month training course
for Central Information Service Probationers
(Class I).
The Institute also regularly publishes a
bi-monthly journal called the Communi-
cator. It contains articles and news notes
about the Institute and its activities. Several
articles report on research conducted by
staff members of the Institute. It is in
English.
Prof. Timothy Yu, head of the Com-
munication Department of Hong Kong
Baptist College, was elected by the Com-
munication/Journalism Teachers Seminar
held late June at the East-West Commu-
nication Institute to head a three-man
committee. The major function of the
committee is to study the possibility of
having an Asian conference on communi-
cation education some time next year.The
conference will discuss common problems
and possible future development, including
the formation of an Asian Association of
Communication/Journalism Educators.The
association, if finally formed, would imple-
ment regional co-operation in communica-
tion/journalism 'education such as joint
publication of Asia-oriented textbooks and
exchanges of teachers and students. The
other two members of the committee are
Dr. Keun-soo Lim of Seoul National
University and Dr. Crispin Maslog of Silli-
man University.
Some of the major topics discussed at
the Communication/Journalism Teachers
Seminar (Refer to a report on page 4 on
the same subject) were:Problems of curri-
culum and recognition with university;
Problems of teaching/training/recruitment
staffing; Research:teaching of methods
and performance of projects: Communica-
tion and development; and Possibilitiesfor
exchange, cooperation, research coordina-
tion, study program for teachers.
The ten participants from Asian coun-
tries were: Prof. Siha-Umphai Bumrong-
sook (Thailand),Dr. Gloria Feliciano
(Philippines),Prof. Chia-Shi Hsu (Taiwvan),
Dr.Hidetoshi Kato (Japan),Dr.Keun-soo
Lim(Korea),Dr. Crispin Maslog (Philip-
pines), Dr. Astrid S. Susanto (Indonesia),
Prof.P.P. Singh (India),Prof. Timothy Yu
(Hong Kong), and Prof. Michael Wei
(Hong Kong).
傳理新聞第二期
一九七一年六月出版
供應亞洲傳理研究新聞敎育消息
出版兼發行：香港浸會學院傳理學系
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