南天海角獅子山前: 浸會大學歷史刊物
O Southern Sea, O Lion Hill:
HKBU Historical Publications

News of Communication
Education & Research in Asia
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Communication Department, Hong Kong Baptist College

STUDENT ENROLLMENTS
INCREASE IN
ASIAN COMMUNICATION COURSES
Research in brief
We received several replies to our letter
requesting information about programs,
faculty and student enrollment at various
universities and institutes around Asia.
There weren't enough returns to con-
duct a valid analysis, but the following
information should prove interesting to
Asian institutions.
The Communication programs in
Korea have 1,020 students enrolled in
the undergraduate curriculum with an
additional 125 students enrolled in the
Graduate School of Mass Communica-
tion,Seoul National University. There
are undergraduate programs at eight col-
leges and universitites in Korea.
The Institute of Mass Communication
at the University of the Philippines had
260 students enrolled in the undergra-
duate curriculum this year. There were
another 44 students enrolled in graduate
studies. At the undergraduate level,the
emphasis breakdown was 165 students in
broadcasting; 95 in journalism.
Three institutions responded from In-
dia. There were 23 students enrolled in
the post-graduate diploma program at
the Indian Institute of Mass Communica-
tion,New Delhi. Sixteen of the students
were from other countries. The program
centres on developmental communica-
tions. Forty students were enrolled in the
Department of Journalism, Osmania Uni-
versity, for the Bachelor of Journalism
degree course. This post-graduate degree
course lasts one year and only students
holding bachelor's degrees can enter foll-
owing an entrance examination. Twenty
students took advertising; 20 took public
relations as options. Mr. S. Bashiruddin,
head of the department, says the univer-
sity will offer a master's degree program
in journalism in 1972. The Institute of
Communication Studies, Rajendra Prasad
College of Mass Communication, Bom-
bay, had 450 students enrolled in its
one-year  diploma-granting program dur-
ing the year. The breakdown of enroll-
ment by areas is as follows: Journalism
42; Advertising and Public Relations 103;
Marketing 101; Business Management
113;Printing (Junior) 51, and Printing
(Senior) 40.
There are an additional 107 students
enrolled in the program at Van Hanh
University, Saigon. This is a four-year
program with students concentrating on
journalism in the third and fourth years.
Of the institutions reporting, there
were 1,338 students enrolled in degree
granting undergraduate programs, 169 in
graduate studies, and 473 in post-gra-
duate diploma-granting programs. This,
of course, is a small fraction of the total
Asian program.

NEWSLETTER
July 1972 No.4
ment,Hong Kong Baptist College,224 Waterloo
gifts from friends and foundations interested in
Information and inspiration about various programs
institutes of communication, journalism and mass
presented will help Asian communicators and com-
jects and dreams as well as problems better.
Editorial Office: Communication Wing,Hong
Kowloon,Hong Kong. CABLE Address:BACOL
institutes in Asia and other countries who are en-
Copies are obtainable by writing to our Editorial
Office.
PERSONNEL
INDIA
Osmania University,Hyderabad
Mr.S. Bashiruddin,Head,Department
of Journalism, attended as a delegate-
cum-Correspondent on Journalism Ed-
ucation in India, the Asian Mass Com-
munication General Assembly held at
Singapore during December 1971. He
also visited during the return journey
the Regional T.V. Centre at Kuala Lum-
pur, Malaysia. He has also been elected as
a Secretary of the Indian Journalism
Education Association at the founding
meeting held on January 28, 1972 in New
Delhi. Earlier, he was elected President of
the Advertising Club of Hyderabad for
the year 1972-73.
SOUTH VIETNAM
Vanahanh University
Dr. Huynh Van Tong returned to
Vietnam after receiving the diploma of
doctorate in History at University of Paris
(France) and after visiting a number of
schools of journalism in the United States
and in the Philippines.
His doctoral thesis, written in French,
is titled:"The Vietnamese Press from its
origins to 1930”. Dr. Tong began teach-
ing as a part-time professor in January.
The course is The History of Journalism.
HONG KONG
Hong Kong Baptist College
Professor Chi Gin-yao, a lecturer in
Hong Kong Baptist College's Department
of Communication, attended a six-week

communication/journalism teachers semi-
nar at the East-West Centre in Hawaii
from June 12 to July 22.
Chi was among the 14 communication
educators who attended the seminar. The
others were: Roger Buhay,University of
Santo Tomas, Philippines; Min Chen,
Chinese University, Hong Kong;Myung
Chey,Seoul National University, Korea;
Mrs.Bebe Chooi,Mara Institute of Tech-
nology, Malaysia; Laxman Narayan Gok-
hale, Ranade Institute, India;Hyeondew
Kang,Sogang University,Korea; Ahmad
Idris bin Mohd.Noor, Mara Institute,
Malaysia; Surat Numnonda, Chiengmai
University, Thailand; Parama Satawedin,
Chulalongkorn University, Thailand;Jala-
luddin Siddiqui,Kabul University,Afgha-
nistan; Mrs. Estelita F. Somera,Silliman
University, Philippines; Bhola Singh Tha-
kur, Punjab University, India; and Akira
Yamamoto,Japan.
Among the speakers at the seminar
were Dr.Gloria Feliciano,director of the
Institute of Mass Communication, Uni-
versity of the Philippines; and Prof. Su-
miko Iwao, Keio University,Japan.
Mrs. Kitty Tse,librarian of the Hong
Kong Baptist College, attended an intern-
ship on documentation at the East-West
Centre Communication Institute, in July.
Mrs. Tse is involved in a project of docu-
menting Chinese communication mate-
rials which is being planned by the
college's Department of Communication.
Dr.Crispin C. Maslog, director of the
School of Journalsim and Communica-
tion at Silliman University, Philippines,
was a visiting lecturer at the Hong Kong
Baptist College during the spring semes-
ter.
Dr. Maslog's visit was part of the In-
Asia Short-Term Professor Exchange Pro-
gramme sponsored by the college's De-
partment of Communication.
During his one-week stay in Hong-
kong, Dr. Maslog spoke to communica-
tion students on the history, control and
research of Philippines' mass media.
AMIC, SINGAPORE
Dr. Gerhard Maletzke, a mass com-
munication scholar, has been named de-
puty director general of the Asian Mass
Communication Research and Informa-
tion Centre.
Victor Anant, a veteran journalist and
a consultant of the International Press
Institute, has joined AMIC on a short-
term assignment to work in its publica-
tions programme.
CURRICULUM
INDIA
Osmania University,Hyderabad
Mr.Norman Cattanach, assistant di-
rector of Thompson Editorial Study Cen-
tre, Cardiff, U.K., along with a group of
13 journalists, including one from Malay-
sia and another from Indonesia, took
part in a dialogue session on “New Tech-
niques in Journalism” last winter.

Mr. Cattanach felt that newspapers
must reflect the good and bad side of
life. It was the consensus that in de-
veloping countries, the Press should cut
down on political speeches and offer
more socioeconomic newsfare as well as
expose corruption.
At a professional seminar on “Oral
Communication and Mass Media”, C. R.
Ekambaram, Dy. Director, Field Publi-
city, Government of India, presented the
keynote address. He stated that the old
media of communication cannot be re-
placed; only their shortcomings can be
highlighted enabling them to find their
proper place in the changing times. The
consensus was that each medium had its
unique role to play. Newspaper, Radio
and T.V. had to go hand in hand to be an
effective means of communication.
MALAYSIA
Universiti Pulau Pinang,Penang
The Communication Program was
started two years ago in the School of
Humanities, according to Dean Robert
Van Niel. The undergraduate program at
the university is three years leading to a
B.A. degree with honours. Students be-
gin to specialize their second year; last
year there were 16 enrolled. There was
no third-year class. Communication
courses were taught by a part-time staff:
Dr. Y. V. Lakshamana Rao of AMIC,
Robert Bittner of CEPTA-TV, Jack
Glattbach and Mike Anderson of South-
east Asia Press Centre, and Lau Kam
Cheong of the University of Malaya.
Dr. John A. Lent will join the staff
full-time in 1972-73. He edited the re-
cently published Asian Newspapers, The
Reluctant Revolution. He has published
widely on international and national com-
munications, including a history of the
Philippine Press.
PHILIPPINES
University of Santo Tomas, Manila
The Communication Arts department
is located in the Faculty of Arts and
Letters. It was organized in 1969 and is
coordinated by Mr. Roger B. Buhay,who
holds the Litt. B. from University of
Santo Tomas and the M.A. from Univer-
sity of Tulsa, Oklahoma, U.S.A. He
teaches the advertising and marketing
subjects. Five other faculty are full-time
or part-time members of the department.
They are:Mrs. Teresa M. Quintos,former
Colombo Plan Fellow at the Center for
Education Television Overseas (CETO),
who teaches broadcasting subjects;
Mrs. Luz F. Yee, UST graduate who has
taken additional graduate work in mass
communication research; Mr. Ramon
Diano,Bachelor of Literature (cum laude)
from UST, in advertising. He also is an
account supervisor with an advertising
agency. Miss Lydia Castillo teaches pub-
lic relations. She graduated cum laude
with a Bachelor of Philosophy degree
from UST.Mr. Felix B. Bautista of the
journalism department teaches Ethics of
the Press and Mass communication.
The department has a radio studio for
its broadcasting laboratory.

HONG KONG
Hong Kong Baptist College
The Communication Department of
Hong Kong Baptist College is sponsoring
a year-long seminar on “Print and Elec-
tronics Media Audiences" for 20 com-
municators from 10 Asian countries.
The participants attended an intensive,
three-week Asian Christian Communica-
tion Seminar at the College, July 17 to
August 4, on the fundamentals of com-
munication, audience research, multime-
dia strategies and objectives designing.
A 10-month follow-up is now under
way. HKBC communication faculty mem-
bers are supervising audience studies by
seminar participants in these 10 coun-
tries.
The participants are: Masamitsu Ban-
zai, Japan; Rufus Benedict, Ceylon;
Olimpio Bonotan, Fred Cafe and Juan
Pia,the Philippines; Ed Carlson, Pakistan;
C.K. Chen, Silas Chen,Thomas Chen,
Samuel Lee, Christine Mao and Minfu
Liang,Taiwan;Horatius Kwok and Rose-
mary Tse, Hong Kong; Joseph Mah,
Korea; Amnuay Ruangchan, Jilly Surin-
phongse and Ray Shelton, Thailand; and
O.S.Soemitro,Indonesia.
Coordinator for the
program is
Dr. Billy Wolfe, a HKBC lecturer in com-
munication. Three visiting lecturers took
part in the summer seminar. They were:
Dr. Doris Hess,New York City; Dr.Carl
F.H. Henry, editor-at-large, Christianity
Today, USA; and James O. Terry, Asian
radio-television representative of the US
Southern Baptist Convention.
Final reports will be written by each
of the seminar participants in March 1973
as part of the requirement for the com-
pletion of the year-long program. A
travelling seminar for further training in
these Asian countries is being considered
by HKBC Communication Department
for next summer.
A fourth division has been added to
the Communication Department at Hong
Kong Baptist College for the study of
educational media.
The new division, headed by Dr. F.
Alton Everest, a senior lecturer, will em-
brace three sections: cinematography, au-
dio-visuals and educational television.
Courses will be offered by the division
for the first time in the fall semester of
1972.
Speaking at the ceremony inaugura-
ting the division in June, the Rev. P.T.
Chandi,executive director of the Com-
mission for the Advancement of Christian
Higher Education in Asia, stressed the im-
portance of audio-visual aids and televi-
sion in education and praised the fore-
sightedness of the department in estab-
lishing a division to train much needed
personnel to serve in this field.
The commission gave a US$25,000
grant to the department to help fund
this new division. Financial and equip-
ment support also have been given by
the Shaw Brothers Studios, a major mo-

tion picture producer in Hong Kong and
Southeast Asia.
Forty Hong Kong Baptist College com-
munication students, majoring in journal-
ism, radio-television  or public relations-
advertising, are working in some 20 me-
dia organisations in Hong Kong this sum-
mer as salaried interns. The students, who
will be seniors when school resumes in
September, are involved in the pro-
gramme which provides them with the
opportunity of working alongside media
professionals during the months of July
and August.
At the end of their internship,their
supervisors in the cooperating media are
asked to turn in reports of their per-
formance, based on which grades will be
given for the three-credit honours course.
SPECIAL PROJECTS
SOUTH VIETNAM
Television Centre, Saigon
The Alexandre de Rhodes Educational
Television Centre, Saigon, is a privately
owned, non-profit organization. Begun in
1968 to promote literacy and develop-
ment through basic educational programs,
the general aim of the Centre is to pro-
vide educational programs for home au-
diences to be supported by organizing
viewing groups or teleclubs. Specifically
the Centre has the following objectives:
to produce programs for mass education;
to conduct research about the most
urgent educational needs of the audience
and collect and analyze their feedback;
to organize viewing clubs for maximum
impact of the program and to train the
personnel necessary to the Centre or
other ETV agencies, such as the Ministry
of Education.
With no broadcasting facilities of its
own,the Centre broadcasts through the
national television network. At present,
the Centre has three main departments of
research, production and engineering.
Programs now being produced include
a 26-program series of 45-minutes dramas
based on the family; a 20-program series
on health education; a 52-program series
of 20-minute shows on nutrition pre-
pared especially for housewives in co-
operation with a team of nutritionists
from the Catholic Relief Services Office;
and a series for children, ages 7 to 11,
which includes short plays. Future series
planned are on leprosy, the geography of
Vietnam, popular science, and the educa-
tion of women and literacy for adults.
The Centre's present facilities include
a small closed-circuit studio, a larger
studio, fully equipped, administrative of-
fices, photographic dark room, classroom
with an embryonic library on ETV, and
two prefabricated buildings for storage,
maintenance shops, script-writers and “ta-
lents”, conference and preview rooms.

KOREA
A regional conference on communica-
tion teaching and training will be held in
Seoul,Korea,from Nov.27 to Dec. 1.
The week long conference is organised by
the Asian Mass Communication Research
and Information Centre, in cooperation
with the Graduate School of Mass Com-
munication of Seoul National University.
The conference will deal with the
various problems relating to communica-
tion teaching and training. Curricula, pre-
paration of textbooks, exchange of
teachers, accreditation of teaching and
training programmes and cooperative re-
gional research are among the subjects
which wvill be discussed.
Some 40 participants from 17 coun-
tries are expected to attend the con-
ference.
SINGAPORE
An Asian Conference of Editors of
Mass Communication Periodicals, organ-
ised by AMIC, will be held in Singapore
from Oct. 3 to 6.
The conference, involving 25 to 30
participants, will survey the state of mass
communication periodicals in Asia.AMIC
hopes the conference will provide some
editorial guidelines for a journal which it
plans to publish.
HAWAII
The East-West Communication Insti-
tute has established a resource base for
population programmes to provide a spe-
cialised information, education and com-
munication system for communicators,
planners and administrators in this field.
An international advisory committee
is helping guide the development of the
resource base in such a way that it will
contribute to the institute's developmen-
tal communication goals.
PUBLICATIONS
KOREA
Several books were published by
Korean communication institutes or pro-
fessors at the end of 1971.The yearbook
Asian Press 1971 came off the press in
December, as did the annual Journal of
Korean Society of Journalism and Mass
Communication Studies, Vol. 4. Com-
munication was a Korean translation of a
V.O.A. Forum lecture. Two books were
written and published by professors.
Kwak Bok-San published Introduction to
Communications, which dealt with edi-
ting, and Lee Hae-chang published Study
on the History of Korean Press. The
Asian Press is published in English; some-
times articles in the Journal appear in
English.
PHILIPPINES
Twelve research reports and four other
research papers, bibliographies, etc., have
been completed by the staff of the Uni-

versity of the Philippines Institute of
Mass Communication (IMC)-UNESCO
Project on Research,Development of
Materials,and Training in Family Plan-
ning Communication, accordinng to a re-
port by Dr. G.D. Feliciano, project co-
ordinator and Dean of IMC.
All of the papers dealt with family
planning and communication, in one re-
spect or another. They are not intended
for publication and distribution,Dr.Feli-
ciano pointed out, because they were de-
signed to “enable the Project staff to
generate guidelines for the production of
family planning communications mate-
rials.”
INDIA
Ashok V. Desai has written Economic
Aspects of the Indian Press,published by
the Press Institute of India. Mr. Desai dis-
cusses the effects of Government alloca-
tion of newsprint on small newspapers,
of the relationship between economics
and the vernacular press, the role of
periodícals, and the relationship between
the Government and the Press. Cost is R4.
HONG KONG
Dr. F. Alton Everest, of the Com-
munication Department of Hong Kong
Baptist College, has written the section
on broadcasting in Hongkong and Macao
for the book, Broadcasting in Asia, to
be published by Temple University Press,
USA and edited by Dr. John A. Lent.
This involved ferreting out the early
beginnings of Radio Hong Kong and
Emissora de Radiodifusao de Macau.
Such a definitive study is especially val-
uable at this time as Hong Kong broad-
casting enters a new phase. The Televi-
sion Authority has announced its inten-
tion to license two more wireless tele-
vision stations, one to carry both English
and Chinese programs and the other Chi-
nese only.
Other contributors for the book in-
clude: Izumi Tadokoro, Nihon Shinbum
Kyokai, on Japan; Dr. James W. Mark-
ham,University of Iowa, on China; Chia-
shi Hsu,National Chengchi University,
on Taiwan; Won Ho Chang, University of
Iowa,on Korea; Dr.Ralph Barney,Brig-
ham Young University, on the Pacific
Islands;Dr. Alexander Toogood, Temple
University, on Australia, New Zealand
and Papua; Bumrongsook Siha-Umphai,
Chulalongkorn University, on Thailand;
Dr. Lawrence W. Lichty,University of
Wisconsin, on Vietnam; Dr.John A. Lent,
University of Penang, on the Philippines;
G.C. Awasthy, New Delhi, on India;
Dr. Sharif al Mujahid, University of Kara-
chi,on Pakistan; Shelton Gunaratne, Uni-
versity of Minnesota, on Ceylon; Dr. Gor-
den C.Whiting,University of Wisconsin,
on Afghanistan; Dr. Charles E. Sherman,
University of Wisconsin, on Asian broad-
casting organisations; Leo H. Larkin, S.J.,
Anteneo de Manila University, on in-
structional television in Asia; and Dr. Art
Hungerford, Pennsylvania State Univer-
sity, on regional cooperation in educa-
tional television and technology.

The Communication Research Center,
(CRC), University of Florida, Gainesville,
U.S.A. has begun distribution of a quarterly
newsletter to directors and libraries of
accredited journalism schools, to scholars
active in programmed or computer-assisted
instruction research, and to selected faculty
throughout the world. Name of the publica-
tion is CAPRICE, which stands for Compu-
ter-Assisted and Programmed Instruction in
Communications Education. Editor of the
publication is Robert L. Moore. A number
of computer-assisted or programmed in-
struction units are available from CRC and
the center is developing and/or testing other
programs.
RESEARCH
About Asia
K.E. Eapen has sent a report on his
Zambia-Indonesia study for this issue of
the Newsletter. The study is termed “an
exploratory exercise" in studying the
communications facilities, both modern
and traditional, in Africa and Asia vis-a-
vis their use for national development.
“The representativeness of Zambia as an
African country is limited,” Dr. Eapen
reported, “when we realize that South
Africa,Nigeria and UAR are also part of
the same continent. Similarily, the re-
presentativeness of Indonesia as an Asian
country is limited when we appreciate
Sikkim, Singapore and the Philippines to
be part of Asia.” He also states that
“from talking with a cross section of
teachers, practitioners, foreign consul-
tants and government information people
in both Zambia and Indonesia, I saw con-
siderable euphoria in favour of mass
media. However, like other nations in
these areas of the world1, these countries
lacked communication research of re-
levance.” Accurate data even at the most
basic levels was hard to find, Eapen
reported.
He sees a major handicap in the “pau-
city of quality training for the pro-
fession as well as...encouragement of
communication research which has a
bearing on the problems of Zambia and
Indonesia.”Recommendations from the
project highlight the benefits which the
churches have had in Zambia and In-
donesia, and suggests a working seminar
in a Third World rural spot where media
are being effectively exploited for de-
velopmental communication. The recom-
mendations also state a need for estab-
lishing a communication panel of social
scientists for high-level consultancy.
INDIA
Osmania University,Hyderabad
The students of Journalism undertook
a sociological investigative survey on the
life of Rickshaw-wallahs in Hyderabad -
the Indian city with the largest number
of rickshaw pullers - the findings of

which were published in March, 1972
number of The Osmania Courier brought
out by the Journalism Department.
The survey reveals that while man has
landed on the moon and has travelled
beyond the stratosphere, the low-income,
earth-bound rickshaw puller earns be-
tween Rs.3 to Rs.5 (equivalent to U.S.
42 to 80 cents) and remains a beast of
burden.
Hyderabad city with a population of
1.8 million has over 25,000 rickshaws
and nearly 50,000 rickshaw pullers. The
Osmania Courier survey was given an
All-India news release by India's national
news agency, the United News of India,
on March 31,1972.
In another survey on the “Role of
Working Women in Hyderabad”, it was
found that there were nearly 75,000
women who supplement the home-in-
come by doing jobs. The highlights of the
survey are that working women tend to
break down the traditional joint family
system in India and that they accept birth
control and family planning methods.
NEWS BRIEFS
INDIA
A major step forward in journalism
education was undertaken this year when
the Indian Journalism Education Associa-
tion was formed. This organization grew
out of the recommendations of the All
India Journalism Education Seminar.
President of the IJEA is Prof. I.P.
Tewari, director of the Indian Institute
of Mass Communication,New Delhi.
Other officers are: vice presidents, Shri
D.N. Kalhan, professor emeritus, Journal-
ism,Punjab Agricultural University, Lud-
hiana,and Dr. Nadig Khrisna Murhty,
professor and head of the department of
journalism, Mysore University.
Indian Institute for Mass Communication,
New Delhi
The All India Seminar on “Journalism
Education in India,” held at the Indian
Institute of Mass Communication in Jan-
uary, resulted in the following recommen-
dations: The IIMC should organize re-
fresher courses/workshops/summer
schools to help journalism teachers
change their courses to meet Indian con-
ditions; authorities should be approached
for the facilities and funds to prepare and
publish journalism textbooks which are
adapted to Indian requirements, and
teachers of journalism form a central
body to further the development of pro-
fessional training in journalism in India
in keeping with the country's conditions
and requirements, to coordinate the acti-
vities of institutions imparting education
in journalism, to place journalism educa-
tion- on a systematic and standardized
pattern all over the country and to en-
sure sustained evaluation of training and
research programmes in journalism.

Rajendra Prasad College of Mass Commu-
nication,Bombay
The college celebrated its decennial in
August. Born in 1961 under the name
Bhavan's College of Journalism,Adverti-
sing and Printing,the college was later
renamed and dedicated to the memory
of India's first president, Rajendra Prasad.
The celebration originally was planned
for last year but was postponed due to
the death of the founder of the Bhavan,
Kulapati Dr. K. M. Munshi. At present,
the Institute has 10 colleges either affil-
iated with it or under direct control.
HAWAII
East-West Communication Institute,
Honolulu
Dr. Michio Nagai, Japanese journalist
and educator, assumed the directorship
of the East-West Communication Insti-
tute May 1, according to the Institute's
Newsletter. Dr. Nagai succeeds Dr. R.
Lyle Webster, who is retiring after having
served two years as the first director of
the Institute.
Dr. Nagai received his B.A. in philo-
sophy from Kyoto Imperial University
and his Master's degree in education from
Ohio State University in Columbus, Ohio.
He received the doctorate in educational
sociology at Ohio State in 1952.
The Institute Newsletter, by the way,
is really attractively done in its most re-
cent issue, for Spring 1972. If you are not
yet on the mailing list, be sure to contact
Dr.Jim Richstad, editor, Newsletter,
East-West Communication Institute, East-
West Center, Honolulu,Hawaii 96822,
U.S.A.
PHILIPPINES
Silliman University,Dumaguete City
The University's School of Journalism
and Communications recently created
three faculty-staff committees to encour-
age more student involvement in the
planning and running of the school. The
different committees are teacher-student
relationships,Mrs. Estelita Somera,Chair-
man; Curriculum, Dr. Crispin Maslog,
Chairman; and reading room and text-
books,Mr. Ernesto Songco,Chairman.
Each committee is composed of two
faculty members and three students.
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